BROOKLYN, NY (July 19, 2018)– On Thursday, August 2 at 10 a.m.West Elmwill open their new Sacramento-area store in the heart of Midtown’s new retail development, Ice Blocks, 1610 R Street, Suite 160. The 10,992 sq. ft. store will sell an array of local products made by 16 California-based makers and designers alongside the brand’s summer assortment of home furnishings and decor. West Elm Sacramento will also offer Williams-Sonoma, Inc.’s cross-brand design consultation programDesign Crew, which pairs customers with experts who can provide design, installation and registry services.
“We saw the opportunity to help with the revitalization of Sacramento’s downtown neighborhood and sought a retail development that emphasized our belief in building community,” said West Elm spokesperson Andres (Dru) Ortega. “With our new store at Ice Blocks we want to foster meaningful connections through our in-store workshops, and spark collaboration with local artists and makers.”
Located at the corner of R & 16th Streets, West Elm will open its doors as an anchor tenant of the new Midtown destination Ice Blocks, situated along the R Street Corridor, a once-neglected thoroughfare of gritty warehouses that is now home to Sacramento’s best art galleries, ramen houses & booze-and-barber shops.
A selection of locally made products by 16 makers and artisans based in California will be showcased as part of the West Elm SacramentoLOCALassortment including:
- On a Lark Pottery: Geometric ceramic jars with gemstone lids made by potter Joy Lark in Sacramento.
- Figs and Feathers Farm: Small-batch, all natural soaps made in Sacramento and inspired by nature.
- Dandelion Paper Co.: Artistic prints inspired by California’s flora and fauna made in Elverta.
- Four Wet Feet Studio: Whimsical greeting cards hand-illustrated in Sacramento.
- Janel Foo: Stained glass decorative objects and planters handmade in Los Angeles.
- Margins: Inspirational hand letterpress prints made in Ojai.
- Trent Dean: Urban-inspired side tables and trays made from locally sourced wood in Sacramento.
- Nevmade: Bamboo cutting boards and planters in mid-century inspired colors from Sacramento.
- Nickel Designs:Natural coir welcome mats hand-painted in Costa Mesa.
- Sarah Golden: Pouches featuring original fabric designs by Sacramento fine artist Sarah Golden.
- Stockhome Studio: Charming fabric coasters made by the Bay Area sister-owned design studio.
- The Northern Needle: Macrame wall hangings woven by fiber artist Jessica Filip in Sacramento.
- Lemonee On The Hills: Coasters and notebooks featuring inspiring nature photography made in El Dorado Hills.
- Cardtorial: Laser cut wooden ornaments and journals made in Los Angeles.
- Simple Serene: Inspirational art prints and cards handmade in San Ramon.
- Boutonné: Fine leather wallets and bags handmade in San Diego.
On Thursday, August 2, the first 300 shoppers with a $50 minimum purchase will receive a special edition West Elm Sacramento tote bag. On Wednesday, August 1 from 6 p.m. - 8 p.m., West Elm Sacramento invites the community to attend a special grand opening celebration with a live DJ and refreshments. A portion of the evening’s proceeds will benefit the Verge Center for the Arts, the leading cultural institution in the Sacramento region for contemporary art and ideas for youth and adults. To RSVP, visit www.westelmsacramento.splashthat.com.
For up-to-date information on in-store promotions and events, customers are encouraged to “like” the West Elm Sacramento store on Facebook: www.facebook.com/westelmsacramentoand follow the store on Instagram: @westelmsacramento. West Elm Sacramento is open Monday - Saturday, 10 a.m. - 8 p.m., and Sunday 11 a.m. - 6 p.m. The store’s address is 1610 R Street, Suite 160, Sacramento, CA 95811 and the phone number is 916-441-1702. Applicants interested in joining the West Elm Sacramento team may send an email to WestElmStores@wsgc.com.