March 7, 2024

West Elm Launches New Collection with Acclaimed Interior Designer Billy Cotton

Capsule Collection Celebrates Craftmanship and Functional Design

FEBRUARY 26TH – BROOKLYN, NY – Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the debut of a new collaboration with acclaimed interior designer, Billy Cotton. The 25-piece collection of home pieces includes furniture, tableware, and decorative accessories designed to seamlessly incorporate into any space or aesthetic.  

For his debut collection with West Elm, Billy Cotton celebrates simple, thoughtful American design. The Architectural Digest’s AD100 designer’s acumen is evident throughout the collection. Careful attention to detail and materiality was given to the assortment; neutral colors keep the eye focused on silhouettes, form, and functionality.

“We’re so happy to present Billy’s first collection with West Elm,” says Day Kornbluth, President of West Elm. “He is a designer in the truest sense—obsessed with how beauty and function come together to improve our lives. We share a belief that great design is for everyone and are proud to partner in bringing these fantastic pieces to life.”

Billy Cotton states, “When the opportunity to work with West Elm came it was an immediate yes. I felt they were uniquely positioned to be able to bring fresh new American design to their broad customer base. We designed 25 pieces that people interact with daily. These very high-touch objects blend both beauty and practicality. From your bed to your cereal bowl and dining chairs, I am excited to see these objects in people’s homes.”

Key items from the collaboration include the Ceramic Shell Bowls, Bennett Lights, Checkered Rug, Lacquered Coffee Table, and the Modular Curved Sofa.

To learn more about the West Elm x Billy Cotton collaboration, please visit: www.westelm.com/billycotton.

The West Elm x Billy Cotton collection will be available for purchase in Canada beginning on February 26th at www.westelm.ca/billycotton.

Be the first to see the new collection by following @westelm and @billycotton.

August 29, 2023

West Elm Kids Launches Collaboration with Fashion Designer Joseph Altuzarra

New Collection Blends Beauty and Functionality for Luxury Fashion Designer’s

First-Ever Home Line

AUGUST 28TH – BROOKLYN, NY: Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the launch of a new collaboration with Joseph Altuzarra, the founder and creative director of luxury women’s ready-to-wear fashion brand, Altuzarra. The Joseph Altuzarra for West Elm Kids collection features furniture with elevated finishes as well as textiles and decorative accessories that are infused with Altuzarra’s own hand-drawn motifs. Created as a love letter to his two daughters, the sophisticated collection celebrates the signature artistry of Altuzarra while maintaining kid-friendly functionality.

“Our collaboration with Joseph is everything you would expect from this incredibly talented fashion designer,” said Day Kornbluth, President at West Elm. “With two daughters of his own, he knows exactly what parents are looking for, and we’re excited for our customers to discover this gorgeous collection.”

“I am thrilled to be collaborating with West Elm Kids on this collection of nursery and children’s room furniture and accessories, marking my first foray into the world of home,” said Altuzarra. “When I became a father, I discovered a white space for chic, sophisticated interiors that were both beautiful and functional. Together with West Elm Kids, we created pieces that harmoniously blend style and practicality, capturing the whimsy and wonder of childhood.”

Key items from the 42-piece capsule collection include the Clouds Crib & Kids Sheeting ($34-$199), Children’s Pajamas ($39.50-$44.50), Shooting Stars Quilt ($139-$199), Oval Mirror ($299), Ribbon Pendant Light ($299), Upholstered Crib ($1,199) and the 7 Drawer Dresser ($1,599).

To learn more about the collection, please visit westelm.com/josephaltuzarra.  

Joseph Altuzarra + West Elm Kids will also be available for purchase in Canada, beginning on August 28th at westelm.ca/josephaltuzarra.  

Customers are also invited to join the conversation about the collaboration on social media with @westelmkids and @josephaltuzarra. 

August 28, 2023

West Elm Launches Collaboration with Interior Stylist Colin King

Limited-Edition Collection Celebrates Natural Materials and Layered Design

JULY 31- BROOKLYN, NY- Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the launch of a new collaboration with Colin King, a premier interiors stylist whose work is renowned by top designers and design publications around the world. The new 41-piece capsule collection includes furniture, lighting, textiles, and decorative accessories that celebrate both West Elm and King’s shared appreciation for natural materials, timeless silhouettes, and artisanal craftsmanship.

Utilizing what King refers to as a disciplined color palette, the Colin King Studio for West Elm collection includes a mix of textures and materials featuring ceramic, stone, linen, and wood allowing customers to add layers of natural materials into their home in a way that is true to King’s signature aesthetic. King’s design styling expertise, as demonstrated in his Rizzoli-published book Arranging Things, is in finding the relationship between objects that tells a story. Each piece in the collaboration is thoughtfully designed with layering in mind, offering a nuanced approach to modern home decor. The collection’s launch signals the Fall 2023 season for West Elm and serves as a continued example of West Elm’s commitment to design leadership.

“Together with West Elm, we’ve created versatile everyday treasures, including accessories, seating, and lighting,” said interiors-stylist Colin King. “This collection serves as a catalyst to reinvent a room, sparking fresh conversations with existing objects, and acting as a way to tease new meaning from your own surroundings.”

“At home and on set, there are certain objects that I always reach for—a ceramic vessel, a simple wooden box, a tailored chair, a sculptural occasional table,” King explained. “These are things that should be easy to find and yet they’re things that too often elude me. Together with West Elm, we’ve created versatile everyday treasures, including accessories, seating, and lighting. Thoughtfully conceived and finely crafted, they’re pieces that will add intrigue and beauty to any room—whether standing on their own or mingling with others. All of them share a refined spirit rooted in texture, materiality, and form. But don’t think of this collection as one self-contained world. Think of this collection as catalysts to reinvent a room, as sparks for fresh conversations with existing objects, and as ways to tease new meaning from your own surroundings.”

“As admirers of his work, we are thrilled to be working with Colin on this beautiful and thoughtful assortment,” says Day Kornbluth, President of West Elm. “The Colin King Studio for West Elm collection marries his refined aesthetic with our modern voice.”

Key items include the Iron Taper Holders ($29-$39), Centerpiece Bowl ($199), Ceramic Table Lamp ($249-$299), Floor Urn ($299), Coffee Table ($799) and the Kirkwood Sofa ($3,299).

To learn more about the Colin King for West Elm collaboration, please visit westelm.com/colinking.   

The Colin King Studio + West Elm collection will be available for purchase in Canada beginning on July 31st at www.westelm.ca/colinking.

Customers are also invited to join the conversation about the collaboration on social media with @westelm and @colinking.  

August 28, 2023

West Elm Kids Launches New Collaboration with West Elm Kids

New Collection Encourages Curiosity and Discovery with Unique Textiles and Accessories Designed for Nurseries, Children’s Bedrooms and Play Areas

AUGUST 3- BROOKLYN, NY- Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the launch of a new collaboration with National Geographic. The new National Geographic for West Elm Kids collection includes bedding, rugs, storage solutions and decorative accessories that feature timelessly captivating dinosaur and outer space themes. From rugs with astronaut motifs and tufted topography to quilts that depict planets and dinosaurs, every item in the new collection is intended to encourage exploration of thought and scientific wonder while deepening a respect for the planet amongst West Elm Kids’ youngest customers.

“The West Elm Kids and National Geographic teams worked closely to create an engaging assortment for our youngest customers,” said Day Kornbluth, President of West Elm. “Featuring dinosaur and outer space themes, the collection is designed to cultivate curiosity and discovery, from kids’ own bedrooms.”

“We couldn’t be more excited about collaborating with West Elm to bring the National Geographic Kids brand into families’ everyday living spaces,” says Dan Dossa, Vice President Global Retail & National Geographic. “The goal was to create an elevated home collection with design details celebrating the wonders of science, and we hope this new product line helps inspire kids and families to explore our planet together.”

Many products are more sustainably produced using lower impact materials like cotton grown under the Better Cotton Standard, Forest Stewardship Council certified wood and GRS-certified packaging wherever possible. Key items from the collection include the Space Printed Sheet Sets ($39.00-$149.00) and matching Space Quilt ($199.00-$299.00), the Space Shelf ($199.00), the Dinosaur Rug ($249.00) and the Tufted Topographic Rug ($399.00).

The National Geographic x West Elm Kids collection will also be available for purchase in Canada beginning August 11th at www.westelm.ca/nationalgeographic.

National Geographic collaborations support the U.S. based global nonprofit National Geographic Society in its work to protect and illuminate our world through exploration, research, and education with every product purchase. To learn more, visit natgeo.com/info.

Customers are also invited to join the conversation about the collaboration on social media with @westelm and @westelmkids.  

July 5, 2023

West Elm Debuts Exclusive Home Collection with Lifestyle Brand, RHODE

Co-branded Collaboration Celebrates Color and Vintage Design  

MAY 31- BROOKLYN, NY- Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the launch of a new collaboration with RHODE, the women-owned and operated lifestyle brand. The new collaboration celebrates color throughout all 40-pieces of the collection while embracing layered prints and vintage detail.  

Founded in 2014 by former college roommates and best friends Phoebe Vickers and Purna Khatau, RHODE is a lifestyle brand that designs for good times, big adventures and a vibrant life. Adored by the fashion-set, the brand’s aesthetic lends itself beautifully to the home space. This collaboration includes decorative accessories, tabletop and colorful textiles with complementary motifs in a variety of blues, greens, pinks and yellows. 

 Day Kornbluth, President at West Elm states, “We are excited to share this capsule collaboration with RHODE, which brings their signature print voice to bedding, linens and entertaining pieces for the home, and celebrates the optimism of both RHODE and West Elm.” 

RHODE Creative Director and Co-founder, Purna Khatau adds, “This collection is full of inspiration from our travels and intended to mix and match unabashedly. It was such an incredible process to collaborate with West Elm and bring our signature prints to life with their team.” 

Echoing the sentiment, Co-founder Phoebe Vickers added, “In working with West Elm, we truly went back to our origins. We included a few of our signature prints—bringing the DNA of RHODE to a new medium, which has been incredibly exciting."  

Key items from the collection include the Wiggle Round Pillows: ($39.00), decorative pillow covers: ($49.00, $59.00), quilt and sham sets ($230.00-$330.00) and dinnerware ($60.00, $68.00). 

The RHODE + West Elm collection will also be available for purchase in Canada beginning on May 29th at https://www.westelm.ca/rhode  

  To learn more about the collection, please visit westelm.com/rhode and select retail stores across the United States.  

 Customers are also invited to join the conversation about the collaboration on social media with @westelm and @shoprhode.  

May 3, 2023

West Elm and Marimekko Launch Second Limited-Edition Collection for the Summer 2023 Season

MAY 1, 2023- BROOKLYN, NY- Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today a second collaboration with Marimekko, the Finnish design house renowned for its art of printmaking. The new limited-edition collection is designed with summer lounging in mind, celebrating color and Marimekko’s iconic patterns. The limited-edition summer-inspired assortment includes sofas and chairs, water resistant indoor/outdoor pillows, a hammock and beach umbrellas bursting in rich marigold, poppy reds and cobalt blues. West Elm + Marimekko retails for $59.00-$1,399 and is exclusively available for purchase beginning on May 1st at westelm.com/marimekko.  

West Elm is thrilled to be partnering with Marimekko once again following the success of the collaboration’s debut during the holiday season of 2022. The new summer assortment will build upon the consumer demand for pairing Marimekko’s iconic prints with West Elm’s modern aesthetic. Iconic Marimekko prints featured in the Summer Collection include Primavera (1972) and Kaivo (1964) by Maija Isola and Papajo (1968) by Annika Rimala.  

 Jeffrey Hannoosh, Senior Vice President of Product Design at West Elm states, “We are so excited to be working with Marimekko for our second exclusive product partnership. These celebrated and iconic prints originally created in the 1960s and 1970s were selected for their signature Marimekko style and embody an optimism that is perfect for summer life outdoors.”  

Minna Kemell-Kutvonen, Design Director, Home & Print Design at Marimekko, added, “We are delighted to continue to work with West Elm and see our iconic prints come to life in this fun and playful summer collection featuring products made for both indoor and outdoor living."    

 Key items include the Outdoor Pillows ($59.00), Outdoor Papajo and Primavera Floor Cushions ($149.00), Papajo Hammock (179.00), Outdoor Papajo Rug ($399.00) and the Outdoor Printed Umbrella ($499.00)  

To learn more about West Elm + Marimekko, please visit westelm.com/marimekko.   

West Elm + Marimekko will also be available for purchase in Canada at  https://www.westelm.ca/marimekko.  

 Customers are also invited to join the conversation about the collaboration on social media with @westelm and @marimekko.  

January 5, 2023

West Elm Kids Launches New Collaboration with Fashion Brand Misha & Puff

Debut Assortment Features Textiles, Accessories and Furniture for Kids Aligned with West Elm Kids Values of Sustainability, Handcrafted and Fair-Trade Practices 

JANUARY 4, 2023- BROOKLYN, NY- Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM): the world’s largest digital-first, design-led and sustainable home retailer, announced today the launch of a new collaboration with artisanal fashion brand Misha & Puff. The Misha & Puff for West Elm Kids collection features a curated assortment of textiles, accessories, and furniture, ranging from $34-$799. The 12-piece collection is available exclusively at westelm.com/mishaandpuff.   

Misha & Puff founder Anna Wallack collaborated with the West Elm Kids design team in creating items intended to last for generations, similar to the heirloom quality designs synonymous with the fashion house. Pieces from the Misha & Puff for West Elm Kids collections celebrate a modern color palette and embrace cozy, gender-neutral hues. The curated assortment evokes vintage charm and pairs bright textiles with warm wicker accessories and furniture.  

Anna Wallack states, “This collection is very near to my heart, showcasing signature Misha & Puff prints and colors and capturing the essence of the brand. Marrying vintage inspiration with contemporary styling, these are timeless pieces made to integrate into your existing decor and unique style.” 

Key items include the ABC Felted Wall Art ($125), the Geometric Shag Rug ($399, $799), the Patchwork Triangle Quilt ($119, $169, $199) and the Rattan Headboard ($399, $449). 

To learn more about the collection, please visit westelm.com/mishaandpuff 

Misha & Puff for West Elm Kids is also available in Canada: westelm.ca/shop/collaborations/misha-and-puff/ 

Customers are invited to join the conversation about the collaboration on social media with @westelmkids and @misha_and_puff.  

November 22, 2022

West Elm Kids Launches a Second Collection with Interior Designer Sarah Sherman Samuel for Holiday 2022

New Collection Debuts to Celebrate the Holidays Following the Successful Spring 2022 West Elm Kids and Sarah Sherman Samuel Collaboration

November 22nd, 2022 – BROOKLYN, NY – Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced an expansion of the successful collaboration with interior designer Sarah Sherman Samuel. The new Sarah Sherman Samuel + West Elm Kids collection features 33 holiday-inspired products that build upon the excitement and demand generated by the partnership debut in Spring 2022. The new items being added to the collaboration include textiles and decorative accessories offering a broad assortment in punchy gender-neutral colors. Sherman Samuel sought inspiration for the holiday-themed items from The Nutcracker and worked with the West Elm Kids design team to create festive pillows, pajamas, bed sheets, a play tent, an advent calendar and a signature rug.

“I absolutely adore this collection, my second with West Elm Kids. I’ve included my love of patterns, pom-poms and a playful palette which is just perfect for the holidays at home with my kiddos,” said Sarah Sherman Samuel. “Whether we are baking cookies in our pajamas, or preparing for the season with our Advent Calendar, I know we will be extra merry.”

 “We love Sarah’s modern and graphic point of view and are so excited by her fresh take on the holidays,” said, Jeffrey Hannoosh, Senior Vice President of Product Design at West Elm. “With each collaboration, she always impresses with her unique perspective and fun ideas inspired by raising her children. We are thrilled to continue the partnership and can’t wait for our customers to welcome these products into their homes.”

The collection's campaign was shot at Sarah’s home in Michigan, alongside her husband and two children. Key items include the Circus Play Tent ($249), the Sphere Floor Lamp ($349), the Sphere Table Lamp ($249), the Advent Calendar ($100) and the Nutcracker Sheets ($70-$130).

For more information about the collaboration, please visit:

westelm.com/sarahshermansamuel.

Sarah Sherman Samuel + West Elm Kids is also available in Canada:

westelm.ca/shop/collaborations/sarah-sherman-samuel.

October 4, 2022

West Elm Creates a Metaverse Experience for Home Design on Roblox

Global Design Company Is First Specialty Home Retailer To Premiere On Popular Platform

OCTOBER 4, 2022 – BROOKLYN, NY – Global design company, West Elm, a member of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announces the launch of its own virtual world, West Elm Home Design, on Roblox, a global platform bringing 52 million daily users together through shared experiences. The first major specialty home retailer to premiere on Roblox, West Elm’s debut into the metaverse offers a best-in-class virtual experience with high-fidelity design and unprecedented photorealism that will appeal to new and existing West Elm fans and design enthusiasts.

The West Elm Home Design experience is comprised of the West Elm Hub and the West Elm Neighborhood. The West Elm Hub features a furniture store, coffee shop and merchandise boutique. Users can customize their homes with over 150 products, replicated to be nearly identical to the physical goods. In the West Elm Neighborhood, users can acquire design-forward homes and appoint them with West Elm furniture, lighting, garden and decorative accessories. Users can also collect and wear West Elm branded avatar accessories like T-shirts, hats, bags, and more.

“We’re excited to expand our company into the metaverse and connect West Elm with the millions of daily Roblox users around the world,” said Williams-Sonoma, Inc., President and Chief Executive Officer, Laura Alber. “The launch of West Elm Home Design makes our company the first specialty home retailer on the powerful Roblox platform, and we look forward to welcoming users to the West Elm Neighborhood.”

Much like reality, West Elm Home Design offers Roblox users the tools and pieces to express their personal style by creating and decorating their environments for virtual living and socializing. With a commitment to modernism, West Elm created the experience to celebrate this design aesthetic across generations. Set amongst this background are playful twists allowing for fun interludes. West Elm Home Design features design challenges and mini games, obstacle courses, selfie snapping features, and hangouts that reward users with tokens, prizes and giveaways enhancing organic engagement. Infused with cutting edge technology, resolution, and speed, users will be delighted by the rich, multi-dimensional adventure placing West Elm Home Design at the vanguard of what is new and next on this global platform.

West Elm will continue to update the space and product offerings reflective of the brand’s current assortments. To experience West Elm Home Design, please visit: www.roblox.com/westelmhomedesign.

PRESS LINK TO GAME IMAGERY AND VIDEO

September 27, 2022

Powered by People Announces New Partnership with West Elm to Support Global Artisans

Responsibly-sourced products for the home will meet a growing consumer demand for sustainability

BROOKLYN, NY – September 27, 2022 – Global design company, West Elm, announced today that it has partnered with Powered by People (PBP), the wholesale marketplace for conscious buyers, to support the growing consumer demand for unique, sustainably produced products for the modern home.  As part of the partnership, a new collection of more than 150 products curated by PBP and produced by artisan makers representing nine countries is now available to consumers on WestElm.com. Customers shopping the curated collection will also be able to learn about the artisan makers on West Elm’s website. New products and makers will be continually added to the PBP x West Elm collection.

“We are thrilled to partner with West Elm, one of most innovative home retailers in the world today,” said Alison Phillips, Co-Founder and Chief Design Officer of Powered by People. “West Elm’s support of global artisans is a testament to the growing consumer demand for unique, authentic products that are sustainably sourced and produced with fair employment practices.”

The new collection available at launch includes a range of handcrafted products and gifts priced from $8 to $650. Items and artisans include Gharyan Stoneware’s mineral clay and olivewood tableware from Tunisia; punch needle technique pillows from South Africa’s Cotton Tree; artisanal candles from Canada’s Field Kit; terracotta serveware and recycled glassware from Alcantara-Frederic, Morocco; organic soapstone and raffia mobiles from Floc, Kenya; elephant grass baskets woven in Ghana from Big Blue Moma; modernist ceramic vases from India’s Osmos Studio; Wayil by Algodones Maya’s pillows hand woven from their own home grown Guatemalan cotton; and from Mexico, Aurea’s contemporary wall hangings, Al Centro’s soulful ceramics, and Rafful Studio’s textile tapestries and mirrors.

“We are excited to partner with Powered by People to further our commitment to supporting artisans worldwide,” said Catherine Schwartz, SVP of Merchandising at West Elm. “We look forward to expanding our maker community with a company that shares our dedication to sourcing responsibly made, beautiful products.”

Powered by People enables sustainable small-batch makers by giving them access to global markets through its B2B tech platform while also providing the digital tools and financing resources artisans need to scale their businesses in a meaningful way. Its rapidly growing network of over 500 small-batch producers across more than 50 countries gives retailers and trade access to high-quality, responsibly made products across the home, fashion, jewelry and apothecary categories.

Powered by People’s marketplace allows conscious retailers of any size to satisfy the growing consumer demand for authentic, differentiated and sustainably made products while simultaneously providing small-batch makers with the access and agency they need to grow their businesses. While the World Economic Forum forecasts that the handmade and small-batch sector will reach $1 trillion by 2024, the sector has historically lacked investment, digitization and access to global markets—despite being the world’s second-largest employer after agriculture. Powered by People uses tech for good to level the playing field for makers so they can compete with much larger manufacturers of factory-made goods.

About West Elm

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.

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good design

We design 95% of our products in-house for original style & quality you won’t find anywhere else.

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good for people

Our Fair Trade Certified™ and Handcrafted collections do even more to support the communities who make them.

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good for the planet

We prioritize responsible sourcing. That means more recycled, upcycled & FSC®-certified—and less waste.

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good for you

From organic fibers to low-VOC finishes, we’re making it easy to create a healthy home for you & your family.

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