GRAND RAPIDS, Mich., June 29 2020 -- Steelcase and global design company West Elm today announce the expansion of their contract interiors partnership with the launch of a selection of retail products available to consumers on WestElm.com. The assortment of Steelcase and West Elm Work products is aimed at helping people work from home comfortably and productively with office-worthy essentials that provide form and function. The introductory selection of 26 product lines ranging from $90 - $4,500 includes the Steelcase innovative ergonomic office chairs, desks and storage assorted from the exclusive West Elm Work for Steelcase Greenpoint Collection, and a variety of flexible pieces from Steelcase such as laptop stands, charging accessories and side tables for additional working surfaces.
“More people are working from home today and will continue to do so in the future, yet many lack the ergonomic seating or smart work tools to be comfortable and productive,” said Meghan Dean, director of ancillary partnerships. “Together, Steelcase and West Elm will help workers create work-from-home spaces that are healthy and inspiring.”
“Our customers rely on West Elm to design spaces they love,” said Cheryl Carpenter, VP of West Elm Work. “In expanding our relationship with Steelcase into home office solutions, consumers can shop at WestElm.com to incorporate solutions that support working from home while getting the innovation, quality and ergonomics offered by Steelcase.”
The Steelcase and West Elm home office retail collection builds on the successful contract partnership announced in 2018, which joined West Elm’s original, modern design expertise with Steelcase’s industry leading performance and dealer network to support the changing preferences for people at work. Steelcase partners with a diverse network of thought leaders and organizations around the world. West Elm is the latest Steelcase partner in what is becoming the industry’s largest network of makers and creators of products for the workplace.
About Steelcase Inc.
For more than 105 years, Steelcase Inc. has helped create great experiences for the world's leading organizations, across industries. We demonstrate this through our family of brands - including Steelcase®, Coalesse®, Designtex®, Orange Box®, AMQ™ and Turnstone®. Together, they offer a comprehensive portfolio of architecture, furniture and technology products and services designed to unlock human promise and support social, economic and environmental sustainability. We are globally accessible through a network of channels, including over 800 Steelcase dealer locations. Steelcase is a global, industry-leading and publicly traded company with fiscal 2020 revenue of $3.7 billion.
(May 26, 2020) — Outdoor specialty retailer REI Co-op and global design company West Elm today announce a retail partnership to offer a co-curated collection of REI x West Elm lifestyle products aimed at helping people feel at home, outdoors. REI Co-op and West Elm came together a year ago with a shared commitment to designing consciously made, quality products that invite people to enjoy the comforts of home while exploring outside - whether close to home or in the greater outdoors. The introductory assortment combines REI Co-op’s 82 years of trusted outdoor-gear expertise with West Elm’s original, modern design aesthetic to offer customers durable, approachable and comfortable outdoor product solutions. The collection of 35 products, most under $60, is available today on REI.com/westelm and Westelm.com/REI, marking the first time REI Co-op will sell gear through another retailer.
“Our customers enjoy the outdoors in a variety of ways – from running, riding and hiking, to simply sharing a meal and a moment of relaxation outside,” said Paul Calandrella, REI general merchandising manager for camp products. “We love the opportunity to partner with a brand that not only aligns with our values, but also shares our passion for curating great outdoor experiences. Working with West Elm introduces new creative territory to consider, and we hope this inspires more people to join us outside, even if it’s just day camping in their backyard.”
The REI Co-op x West Elm suite of products encourages customers to get creative with their personal escapes, including folding outdoor chairs, a portable shade shelter, bright reusable tableware, a collapsible campfire table, a double-sided outdoor blanket, abstract patterned outdoor pillows, and more.
“We designed this modern collection of colorful everyday entertaining essentials and sustainably sourced outdoor textiles to complement REI Co-op’s high performing recreational gear,” said Jeffrey Hannoosh, Senior Vice President of Design for West Elm. “Our collaboration with REI Co-op inspires families to bring the comforts of home to the great outdoors – from weeknights dining al fresco to relaxing summer weekends in the backyard.”
REI Co-op and West Elm have also co-produced an exclusive Camp Monsters podcast episode designed to entertain the entire family. Debuting May 26, the episode will be added to REI’s Camp Monsters podcast series and will uncover the urban legend of the famed Brooklyn Bridge Monster that washed ashore the banks of West Elm’s Dumbo, Brooklyn headquarters in 2012. Lore enthusiasts, fans of the podcast, and families alike can listen and watch an animated campfire video with the Camp Monsters Brooklyn Bridge Monster episode for free at YouTube.com/WestElm or in the Fireplace by West Elm app for Apple TV. West Elm and REI Co-op encourage people to tune in, set up camp from the comfort of home, and share their family’s adventures on social media using the hashtag: #REIxWestElm.
The REI Co-op x West Elm suite of products is available starting today and ranges in price starting from $6 to $199. For more ways to ease into summer with the help of REI and West Elm, or to shop the full day camping collection, visit REI.com/WestElm or WestElm.com/REI.
(May 8, 2020) - West Elm store associates are connecting with their community of design lovers in new ways right now– from virtual design consultations and online design chat to social media messages and playful illustrations. Inspired by the creativity of associates and designers across the country, today West Elm introduces 20 themed “West Elm Bundles” on WestElm.com featuring an assortment of products curated by local store teams in the spirit of a care package.
The first selection of West Elm Bundles, starting at $54, will showcase themes ranging from Just Add Wine and I Love New York to Pretty in Pink and I Love Mom. Customers can conveniently shop online to select a West Elm Bundle for a loved one and for every occasion– from celebrations and graduations to room refreshes and sweet “thinking of you” gestures. Each West Elm Bundle ordered on WestElm.com is carefully compiled by the local store team and shipped to its destination.
West Elm will periodically refresh the assortment of West Elm Bundles to feature new messages from store teams, designs, and products by West Elm’s community of LOCAL artists and makers, providing support for their small businesses. Visit the landing page on WestElm.com to shop the full collection, including:
Coffee Corner by West Elm Salt Lake City ($74)
For the coffee lover, this Coffee Corner Bundle provides a charming set-up for a cup of joe. Just add the coffee.
“Making everyday tasks beautiful as well as functional has never been more important. Our coffee corner set up can help add some style and calm to your mornings with everything you need to start the day right!”- The West Elm Salt Lake City Team
A Reason to Celebrate by West Elm Las Vegas ($94)
Whether unwinding after a long day or have a reason to celebrate, these champagne flutes, coasters, luxe marble corkscrew and more elevate any occasion.
“A Reason to Celebrate, is a hopeful reminder that good things are coming! With so many life events being put on hold, why miss an opportunity to celebrate if you don’t have to!”- The West Elm Las Vegas Team
Insta-worthy Picnic by West Elm Chelsea Garden ($182)
Get outside on a sunny afternoon – this set has all the essentials for a photo-worthy picnic.
“We hope wherever you are this summer, you are able to take time to get outside, breathe the fresh air, and feel renewed.”- The West Elm Chelsea Team (New York)
A Taste of New Orleans by West Elm New Orleans ($69)
Get a taste of the Big Easy with this tabletop set-up, full of zesty décor and fun seasonings.
“We created this package so visitors and our resilient residents alike can catch a taste of our great city and our diverse culture.”- The West Elm New Orleans Team
April 29,2020 – Today, West Elm announces a content partnership with New York-based meditation studio MNDFL, offering a FREE, exclusive MNDFL TV episode to help people recreate MNDFL’s serene studio experience at home. The 10-minute, codeveloped episode pairs West Elm’s original designs with MNDFL’s meditation practice to lead viewers through tips for creating a modern at-home meditation station followed by a guided practice with MNDFL instructor Jen Kluczkowsi. Beginning today, MNDFLTV.com will stream the West Elm x MNDFL episode for FREE to all visitors and current subscribers.
In the episode, expert Jen Kluczkowsi reveals her tips for building a meaningful home practice, including:
West Elm and MNDFL will host an Instagram giveaway offering one lucky winner the chance to win a $100 West Elm gift card and a free three-month subscription to MNDFL TV. To enter the West Elm x MNDFL Instagram giveaway, follow @westelm and @MNDFLmeditation on Instagram and comment on @MNDFLmeditation’s in-feed giveaway post tagging three friends. New MNDFL TV subscribers can also enjoy an exclusive 15% off one month with promo code ‘WEST ELM’.
Ready to create your at-home meditation space? Visit WestElm.com/MNDFL to shop West Elm’s curated assortment of relaxing home essentials, including those featured in the MNDFL TV episode such as:
Last spring, West Elm and Rent the Runway announced a partnership to make modern design accessible with 26 exclusive home décor bundles available to try through Rent the Runway. Today, West Elm and Rent the Runway want to help customers channel their positive vibes by sprucing up a small space or trying on a fun, new style. The two brands have teamed up to offer the ultimate Spring Pick-Me-Up Sweepstakes*, giving away a spring refresh for the home and wardrobe to one winner.
Using West Elm’s free virtual design services or Design Chat feature, anyone can easily tap into their creativity at home for projects like refreshing a workspace, creating the ultimate reading nook, or overhauling a bedding look. For more inspiration, visit West Elm’s Ideas + Advice page or Front + Main blog.
From April 16 – 30, customers can enter for a chance to win:
NO PURCHASE NECESSARY TO ENTER OR WIN; odds of winning depend upon number of eligible entries received; Sweepstakes begins on 4/16/2020 and ends on 4/30/2020; open only to residents of the 50 United States of America or the District of Columbia (EXCLUDING RHODE ISLAND AND PUERTO RICO) who are 18 years old or older as of entry time; void where prohibited; limit one (1) entry per person; see Official Rules for complete details including eligibility restrictions and odds at https://www.westelm.com/pages/contests-rules/springpickmeupsweeps.html; Sponsor: Williams-Sonoma, Inc, 3250 Van Ness Avenue, San Francisco, CA 94109.
(April 2, 2020) -- West Elm, alongside parent company Williams-Sonoma, Inc., is proud to stand with No Kid Hungry, a national campaign to end childhood hunger in America, in its relief and recovery efforts as schools remain closed nationwide due to the coronavirus. Millions of children across the U.S. have lost access to the school meals they depend on, and West Elm is committed to raising awareness and funds in support of the nearly 22 million children who rely on school meals.
West Elm has developed the WestElm.com/NoKidHungry donation page to seamlessly add increments of $5 - $50 donations to any West Elm purchase made at www.WestElm.com. Contributions may also be made prior to checkout by selecting a donation amount and adding it to the shopping cart. West Elm also offers a text-to-donate option accessed by simply sending 877-877 a text with the message ‘WSI’ and following the prompts. To learn more about the impact donations are making in communities across America, visit the No Kid Hungry blog for examples of local stories here.
The Williams-Sonoma, Inc., portfolio of brands is proud to direct aid to No Kid Hungry’s mission, announced in a press release here. Williams Sonoma is a long-time supporter of No Kid Hungry, donating more than $8 million over the course of 10 years. To read about all the ways Williams Sonoma cares, visit the WS Cares page here.
In 2014, West Elm made headlines when the global design company announced plans to help drive Fair Trade into an entirely new sector and became the first international home furnishings retailer to partner with Fair Trade USA. Coming up on the five-year anniversary of the brand’s commitment this month, West Elm reflects on the progress made, the future ahead, and the shift in the retail industry.
In the past five years, West Elm has made strides in its journey with Fair Trade USA. In 2014, the global design company pledged $1 million in Fair Trade premiums when it launched 38 products sourced from one Fair Trade Certified™ factory. Having fulfilled its pledge, West Elm joined its parent company Williams-Sonoma, Inc. in 2017 to re-up commitments, aiming to donate $3 million in Fair Trade premiums by 2020. Since the initiative’s onset, West Elm has grown its assortment to 2,200+ products sourced from 15 Fair Trade Certified™ factories around the world with $2 million in premiums paid by the Williams-Sonoma, Inc. sister brand alone.
“The goals we set for our Responsible Sourcing commitments have motivated us every day to think about how we can drive social, economic and ethical reform within the retail industry,” said Jennifer Gootman, vice president of social consciousness & innovation at West Elm. “We are encouraged by our progress with Fair Trade USA and look forward to making even more meaningful strides in our commitments to makers and communities in the years to come.”
Through its journey as a leading partner with Fair Trade USA, West Elm has helped drive a shift in the home retail industry. It’s successful efforts to certify home goods factories spanning several product categories and countries, including the first Fair Trade factory in China, has opened the door for other retailers to join in the company’s mission to adopt ethical sourcing practices, join the Fair Trade Factory program, and enact social change. `
“West Elm was our first international home goods retail partner, introducing the world to Fair Trade Certified furniture, rugs and decorative accessories,” said Maya Spaull Johnsen, Vice President, Apparel and Home Goods, Fair Trade USA. “Their unwavering commitment to Fair Trade sourcing has resulted in unparalleled achievements, including expansion into five countries, 15 home goods suppliers and $2 million paid directly back to their makers in our five-year partnership. We are so grateful for West Elm’s pioneering efforts, which has inspired other brands to join Fair Trade and given customers more opportunities to shop according to their values.”
This month, West Elm will come together with Fair Trade USA, Patagonia and several other brand partners for a first-ever Fair Trade Difference Pop Up Shop in Manhattan’s South Street Seaport District. Today through October 31st, visitors can shop, sample, learn about Fair Trade USA’s mission and discover how Fair Trade Certified products can be integrated into their lives. For more information and a calendar of events, visit FairTradeCertified.org.
Fair Trade is just one of the ways West Elm is invested in responsible sourcing decisions. The global design company and international retailer continues to flex as an industry leader in responsible retail with more than 60% of its product assortment responsibly sourced to-date, and big goals are still ahead as the company deepens its commitment to categories including Organic (GOTS - Global Organic Textile Standard), Sustainably Sourced (furniture made with FSC-certified wood), LOCAL, and Handcrafted (including the NEST seal). To read more about West Elm’s responsible retail commitments, visit WestElm.com/Commitments.
West Elm’s commitments contribute to its parent company Williams-Sonoma, Inc.’s collective goals in responsible retail. This month, the company releases its 2018 Corporate Responsibility Scorecard, celebrating various milestones achieved company-wide towards responsible sourcing, sustainable design, landfill diversion, energy and carbon intensity, supply chain development, corporate giving, and volunteering. For more information, visit Williams-SonomaInc.com/news-releases.
About West Elm
Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.
About Fair Trade USA
Fair Trade USA is a nonprofit organization that promotes sustainable livelihoods for farmers and workers, protects fragile ecosystems, and builds strong, transparent supply chains through independent, third-party certification. Its trusted Fair Trade Certified™ seal signifies that rigorous standards have been met in the production, trade and promotion of Fair Trade products from over 80 countries across the globe. Recognized as a leading social venture by the Clinton Global Initiative, the Skoll Foundation and Ashoka, Fair Trade USA also provides critical capacity-building programs at origin, and educates consumers about the power of their purchase. Visit www.FairTradeCertified.org for more information.
West Elm, the global design and lifestyle company, has partnered with StreetEasy, New York City's leading real estate marketplace, to find the perfect home for the holidays. For the month of October, West Elm will invite customers to its first-ever holiday house, which brings its original, modern approach to entertaining, decorating and gifting to life through enriched experiences. The West Elm Holiday House with StreetEasy transforms a boutique condominium at the new Eighty East Tenth complex into the ultimate holiday sourcebook that is designed to help customers elevate their everyday when celebrating the holidays at home. Design Crew experts helped to get the 3,300 sq. ft., four bedroom, four bath condo holiday-ready by using West Elm’s new collection of furniture, decor and gifts. This is the first time the Brooklyn-based lifestyle brand will offer inspiration, tutorials and seasonal activations outside of its 100+ global retail stores.
“We designed this experience to go beyond the tools and inspiration we offer customers everyday through our catalogs, website, stores and social channels,” said Andres (Dru) Ortega, West Elm director of public relations and partnerships. “Together with our in-house team of experts and industry partners, we have created a living environment where digital content inspiration comes to life in the real world for our customers. It’s one more way for us to help customers confidently celebrate the holidays at home.”
Brand partners such as Sherwin-Williams, Leesa, Sonos, and Material Kitchen have come together under one roof to host a series of events, new product launches and programming at the West Elm Holiday House presented by StreetEasy, including:
The West Elm Holiday House presented by StreetEasy will be open to consumers, The Key reward members, top customers and influencers through the month of October. West Elm will help customers elevate their holidays with scheduled programming and experiences designed to inspire and teach. For the complete list of events visit events.westelm.com/holidayhouse to RSVP. Event highlights for the month include:
October 24: Leesa Sleep hosts a special panel to discuss how to create the perfect sleep space- mind, body and bedroom. Click here to RSVP.
October 26 - October 27:
Starting today, customers can participate in the West Elm Holiday House Challenges through the mobile game, Design Home, where users can live the life of an interior decorator to virtually design the West Elm Holiday House from anywhere in the world. The West Elm Holiday House Challenges are open October 1 - 8 to Design Home users in the U.S., Canada, Australia, and United Kingdom, bringing the West Elm Holiday House to customers everywhere.
The West Elm Holiday 2019 campaign helps customers celebrate at home this season by bringing together content and experiences across the brand’s print, digital and social channels. This month, West Elm taps cook, author and columnist Alison Roman for tips and recipes from her new book Nothing Fancy. A new video series on YouTube.com/WestElm will provide how-tos for styling a mantel, setting a table, prepping a guest room and more. For the full West Elm Holiday experience visit www.westelm.com/holiday and follow along on social media using hashtag #WestElmHolidayHouse.
About West Elm
Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.
StreetEasy is New York City's leading local real estate marketplace on mobile and the web, providing accurate and comprehensive for-sale and for-rent listings from hundreds of real estate brokerages throughout New York City and the NYC metropolitan area. StreetEasy adds layers of proprietary data and useful search tools to help home shoppers and real estate professionals navigate the complex real estate markets within the five boroughs of New York City, as well as Northern New Jersey. Launched in 2006, StreetEasy is based in the Flatiron neighborhood of Manhattan. StreetEasy is owned and operated by Zillow Group (NASDAQ: Z and ZG). StreetEasy is a registered trademark of Zillow, Inc.
When actor Zosia Mamet and her husband, actor/producer Evan Jonigkeit neared the end of a year-long renovation of their rustic home in upstate New York, they looked no further than West Elm's original, modern designs to complete the space. Having been long-time West Elm customers, they turned to the Brooklyn-born global design company for help to balance modern flair with a warm and inviting space for guests.
Debuting today on WestElm.com, customers can find exclusive home photos, video, and shop the look of the actor couple's completed home + renovation as they share a glimpse inside the process and their favorite pieces in the home, which include:
For a closer look, including a tour of Zosia + Evan’s NYC apartment, visit West Elm’s Front + Main blog. Plus, pick up this week's People magazine issue hitting stands on September 20 when the couple welcomes editors to the space.
About West Elm
Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.
We design 95% of our products in-house for original style & quality you won’t find anywhere else.
good for people
Our Fair Trade Certified™ and Handcrafted collections do even more to support the communities who make them.
good for the planet
We prioritize responsible sourcing. That means more recycled, upcycled & FSC®-certified—and less waste.
good for you
From organic fibers to low-VOC finishes, we’re making it easy to create a healthy home for you & your family.