New Collection Debuts to Celebrate the Holidays Following the Successful Spring 2022 West Elm Kids and Sarah Sherman Samuel Collaboration
November 22nd, 2022 – BROOKLYN, NY – Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced an expansion of the successful collaboration with interior designer Sarah Sherman Samuel. The new Sarah Sherman Samuel + West Elm Kids collection features 33 holiday-inspired products that build upon the excitement and demand generated by the partnership debut in Spring 2022. The new items being added to the collaboration include textiles and decorative accessories offering a broad assortment in punchy gender-neutral colors. Sherman Samuel sought inspiration for the holiday-themed items from The Nutcracker and worked with the West Elm Kids design team to create festive pillows, pajamas, bed sheets, a play tent, an advent calendar and a signature rug.
“I absolutely adore this collection, my second with West Elm Kids. I’ve included my love of patterns, pom-poms and a playful palette which is just perfect for the holidays at home with my kiddos,” said Sarah Sherman Samuel. “Whether we are baking cookies in our pajamas, or preparing for the season with our Advent Calendar, I know we will be extra merry.”
“We love Sarah’s modern and graphic point of view and are so excited by her fresh take on the holidays,” said, Jeffrey Hannoosh, Senior Vice President of Product Design at West Elm. “With each collaboration, she always impresses with her unique perspective and fun ideas inspired by raising her children. We are thrilled to continue the partnership and can’t wait for our customers to welcome these products into their homes.”
The collection's campaign was shot at Sarah’s home in Michigan, alongside her husband and two children. Key items include the Circus Play Tent ($249), the Sphere Floor Lamp ($349), the Sphere Table Lamp ($249), the Advent Calendar ($100) and the Nutcracker Sheets ($70-$130).
For more information about the collaboration, please visit:
Sarah Sherman Samuel + West Elm Kids is also available in Canada: