The Design Challenge gave creative control to the celebrated interior designer to craft a sustainably sourced, stylish, and affordable room for Kids
BROOKLYN, NY – April 28, 2021 – Global design company West Elm today unveils its new West Elm Kids Design Room challenge by celebrated interiors expert, Sarah Sherman Samuel. The design challenge acts as a inspirational extension of West Elm’s new Kids digital shopping experience for customers to explore its array of furniture, decor, and more for babies, kids, and teens.
Utilizing West Elm Kids’ design-driven products, Sherman Samuel introduces a playful, original, and modern room while staying true to West Elm’s ’Good Design’ approach with GREENGUARD, Fair Trade Certified, and 100 percent organic cotton products. Designed and crafted within a raw studio, Sherman Samuel took complete creative control to incorporate her own interesting architectural elements and craft a unique bedroom-playroom hybrid layout. The final result features whimsical structural details, striking blue wainscotting and hand-painted striped walls, playful pattern mixing and plenty of room for creativity while leaning into kid-friendly design.
“For kids’ rooms, my inspiration comes from children’s books, nature and my kids’ themselves,” says Sarah, a mother of two. “My daughter’s favorite color is blue, so I chose blue as the main color for this space. Both my kids are super into books and I am, too. Having a little library or reading nook like this inside my kids’ bedroom would be amazing.”
Following social distancing guidelines, The Design Room challenge came to life entirely remote from Sherman Samuel via Zoom, emails, and calls from her Grand Rapids, Michigan home.
Outfitted in West Elm’s original, modern furnishings and décor, Sherman Samuel’s Kids Room Challenge is completely shoppable on WestElm.com/Kids, inspiring customers to shop for high quality products that look good and make a positive impact on their homes and the environment, including:
- Nash 3-Drawer Kids Dresser ($899)
- Margo Selby Stacked Strata Rug ($200-$700)
- Hazel Coffee Table ($349)
- Modern Muslin Canopy ($69)
This Design Room Challenge with Sarah Sherman Samuel marks the first of many to come for the West Elm Kids brand with new partnerships to be unveiled throughout 2021.
West Elm Kids today features more than 2,000 products for baby, kids, and teens that are thoughtfully crafted to grow with your child, including 75 pieces of multi-functional and multi-purpose furniture. For more information on West Elm Kids please visit www.westelm.com/kids.