The second edition of the retail collaboration features co-designed outdoor lifestyle products that bring the comforts of home to summer outdoor escapes
BROOKLYN, NY – June 3, 2021 – Outdoor specialty retailer REI Co-op and global design company West Elm today announce the debut of the latest product collaboration for summer. The continuation of the partnership marks the first wholly co-designed lifestyle collection that bridges the two retailers’ distinct expertise and original designs to an array of outdoor products. Together, both brands have teamed up to expand upon the first installment introduced in Spring 2020 to bring 10 newly designed, limited-edition pieces that emphasize comfort, style and convenience when getting outside. The new REI Co-op + West Elm collection is available at REI.com/WestElm and WestElm.com/REI.
“As more people turn to the outdoors to reconnect with friends and family, we recognize the importance of offering products to help them elevate their experience and bring the comforts of home outside,” said Isabelle Portilla, REI Co-op divisional vice president of strategy and design. “West Elm brings a modern aesthetic and REI brings outdoor expertise. It has been fun to bring those elements together and celebrate casual time spent outside through this collaboration between our design teams.”
The West Elm in-house design team, together with REI Co-op’s outdoor experts, imagined the ready-for-anything outdoor collection featuring 10 grab-and-go products to enjoy summer outside. Each of the products feature thoughtful engineering and tactile elements. The innovative Outward Dining Table ($125) is capable of seating four adults, and features a foldable frame with accordion-style, roll-up slat top that’s easy to stow. The climbing-inspired Outward Rope Chair ($69.95) is a bifold lounge chair with powder-coated steel frame and rope seat in two colors—greenish petrol and horseradish yellow. The waterproof Outward Day Shelter ($150) is a versatile canopy that allows you to customize your camp configuration and make you feel more at-home, outdoors.
“Our new collection with REI Co-op is created to help our customers bring their love of entertaining beyond their backyard and into the great outdoors,” said Jeffrey Hannoosh, Senior Vice President of Design for West Elm. “The West Elm and REI design teams had so much fun collaborating on this season’s collection. Each piece is designed to enhance the comfort and style of moments spent outside, and built to make setup quick and storage convenient. It’s the perfect suite of products for any summer occasion.”
The REI Co-op + West Elm collection ranges in price from $14.95 to $150. The full collection of items is available just in time for summer and features everything from 32-ounce water bottles ($14.95) and collapsible camp stools ($39.95) to water-resistant outdoor pillows ($40) and an insulated picnic tote ($79). Each item is specially designed to make outdoor experiences more enjoyable while inspiring customers to experience their day excursions to the neighborhood park, local waterfront or destination site in style. For more ways to ease into summer with the help of REI and West Elm, or to shop the complete collection, visit REI.com/WestElm or WestElm.com/REI.
This collection marks one of the ways that REI Co-op + West Elm will partner this summer to provide customers with inspiration to get outside. To kickoff the celebration, REI and West Elm will host the “Tiny Picnic Festival'' (www.reixwestelm.rei.com), an online experience featuring recipes, tips on packing the perfect outdoor picnic, a chance to win products from this brand collaboration, and a virtual live music concert set for June 13th at 12 p.m. PDT / 3 p.m. EDT.
For more information on the partnership or to request images, please visit West Elm’s pressroom at press.westelm.com/REI or REI’s newsroom: https://www.rei.com/newsroom.
About West Elm
Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM), the world’s largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.
About the REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 20 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 168 locations in 39 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.