(May 26, 2020) — Outdoor specialty retailer REI Co-op and global design company West Elm today announce a retail partnership to offer a co-curated collection of REI x West Elm lifestyle products aimed at helping people feel at home, outdoors. REI Co-op and West Elm came together a year ago with a shared commitment to designing consciously made, quality products that invite people to enjoy the comforts of home while exploring outside - whether close to home or in the greater outdoors. The introductory assortment combines REI Co-op’s 82 years of trusted outdoor-gear expertise with West Elm’s original, modern design aesthetic to offer customers durable, approachable and comfortable outdoor product solutions. The collection of 35 products, most under $60, is available today on REI.com/westelm and Westelm.com/REI, marking the first time REI Co-op will sell gear through another retailer.
“Our customers enjoy the outdoors in a variety of ways – from running, riding and hiking, to simply sharing a meal and a moment of relaxation outside,” said Paul Calandrella, REI general merchandising manager for camp products. “We love the opportunity to partner with a brand that not only aligns with our values, but also shares our passion for curating great outdoor experiences. Working with West Elm introduces new creative territory to consider, and we hope this inspires more people to join us outside, even if it’s just day camping in their backyard.”
The REI Co-op x West Elm suite of products encourages customers to get creative with their personal escapes, including folding outdoor chairs, a portable shade shelter, bright reusable tableware, a collapsible campfire table, a double-sided outdoor blanket, abstract patterned outdoor pillows, and more.
“We designed this modern collection of colorful everyday entertaining essentials and sustainably sourced outdoor textiles to complement REI Co-op’s high performing recreational gear,” said Jeffrey Hannoosh, Senior Vice President of Design for West Elm. “Our collaboration with REI Co-op inspires families to bring the comforts of home to the great outdoors – from weeknights dining al fresco to relaxing summer weekends in the backyard.”
REI Co-op and West Elm have also co-produced an exclusive Camp Monsters podcast episode designed to entertain the entire family. Debuting May 26, the episode will be added to REI’s Camp Monsters podcast series and will uncover the urban legend of the famed Brooklyn Bridge Monster that washed ashore the banks of West Elm’s Dumbo, Brooklyn headquarters in 2012. Lore enthusiasts, fans of the podcast, and families alike can listen and watch an animated campfire video with the Camp Monsters Brooklyn Bridge Monster episode for free at YouTube.com/WestElm or in the Fireplace by West Elm app for Apple TV. West Elm and REI Co-op encourage people to tune in, set up camp from the comfort of home, and share their family’s adventures on social media using the hashtag: #REIxWestElm.
The REI Co-op x West Elm suite of products is available starting today and ranges in price starting from $6 to $199. For more ways to ease into summer with the help of REI and West Elm, or to shop the full day camping collection, visit REI.com/WestElm or WestElm.com/REI.