September 15, 2022

West Elm and Mara Hoffman Launch New Home Collaboration

Celebrated Designer Mara Hoffman Shares Her Distinct Design Aesthetic and  Contemporary Sensibility With West Elm  

SEPTEMBER 13 - BROOKLYN, NY - Global design company, West Elm, a member of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the launch of a new collaboration with designer, Mara Hoffman. The new Mara Hoffman Collection for West Elm features 28 items that celebrate both brands’ shared passion for design, sustainability, and responsible production processes. The new assortment spans multiple categories for West Elm including furniture, lighting, decorative accessories, and textiles. The pieces in the collection are grounded in warm neutral tones and feature high contrast black and whites executed on textured fabrications with prices ranging from $19.50-$799.00.  

As part of both brands’ commitment to sustainability, items in the new Mara Hoffman for West Elm collaboration utilize sustainable materials including organic cotton and Forest Stewardship Council (FSC) certified wood and several pieces in the collection are also Fair Trade and NEST certified. The Mara Hoffman collaboration will be a part of West Elm’s commitment to create products that support one or more of the company’s sustainability initiatives. Similarly, Mara Hoffman is a leader in the fashion space, having completely overhauled their production lifecycle in 2015 to meet impressive sustainable targets. Mara’s championing of improved practices has inspired other like-minded brands, spurring meaningful change across the industry.  

Jeffrey Hannoosh, Senior Vice President of Product Design at West Elm states, “Mara Hoffman and West Elm are aligned by our shared belief in modern design and the importance of sustainability in everything that we do. The pieces are artfully crafted and employ premium sustainable fabrications that our customers can feel good about. We are so excited to introduce Mara Hoffman + West Elm to the world.”      

Mara Hoffman, Founder and Creative Director of her namesake brand echoes the sentiment, “Designers and artists can bring people into a place of greater ease and peace, rather than create more instability and waste. We have this important job to be deeply intentional with what we create in order to help people feel better. When people feel better, they call in experiences that match that feeling. When you wake up and connect to something that makes you feel a higher frequency of beauty and love, you tend to see that in other people. West Elm and I share a clear alignment and ethos around care, approaching manufacturing with the least amount of harm—the planetary and human-centric side of creating.” 

The Mara Hoffman + West Elm campaign was shot on location at Hoffman’s home in upstate New York. Elements from the collection were thoughtfully layered throughout, providing nuance into Hoffman’s vision for the pieces. Key items include the Faux Shearling Occasional Chair ($699) and complimentary Ottoman ($399), the Spiral Wall Art ($199), the Floor Lamp ($299), the Speckled Vase ($60) and the Color Block Shearling Pillow ($47.50).  

Mara Hoffman + West Elm will also be available for purchase in the following markets: 

To learn more about the collection, please visit westelm.com/marahoffman.  

Customers are also invited to join the conversation about the collaboration on social media with @westelm and @marahoffman. 

September 15, 2022

West Elm Partners with Walker Noble Studios on an Exclusive Capsule Collection

  

The Walker Noble Studios x West Elm collaboration interprets Walker Noble’s distinct design perspective and African American heritage into a home collection, developed in partnership with West Elm. ​ 

BROOKLYN, NY- June 27, 2022— Global design company West Elm debuts a collection with Los Angeles-based maker Walker Noble Studios. The 11-piece assortment features several key graphic prints, offering a composed capsule that is energetic and bold, much like the artist himself. Inspiration from Nobel’s California style, his world travels and African lineage, are woven throughout the wall art, textile and rug selections. A hero pattern of the collection, a design derivative of the Kuba Cloth, is an homage to the 17th century Central African textile.  

The warm and inviting palette is at home with any décor with Nobel stating, “I wanted to create a collection that no matter what your aesthetic is, you can find pieces that fit in your home…I thought there could be more African prints in home design, so I incorporated my heritage from my ancestors into the collection.”  

The complete collaboration will be sold exclusively on westelm.com with pieces ranging from $30-$1,099. For more information, please join the conversation on social media with @westelm and @walkernoblestudios.  

June 2, 2022

West Elm and KULE Debut Capsule Collection 

The KULE x West Elm collaboration interprets KULE's playful aesthetic into a lifestyle and home collection, developed in partnership with the West Elm design team 

BROOKLYN, NY- June 2, 2022- Today, global design company West Elm debuts a capsule collection with NYC-based fashion brand KULE. The 12-piece assortment offers a cheerful extension of KULE’s stripes and cheeky motifs across an array of textiles including cushions, pillowcases, and beach towels. Bold in personality and color, the pieces are a celebration of summer fun, sold exclusively on westelm.com/KULE. Retail prices range from $30.00-$125.00 

KULE’s spirited nature, and fresh take on Americana designs, is the brainchild of founder and CFDA member Nikki Kule. The ready-to-wear brand debuted in 2015 to much acclaim, quickly establishing itself as the destination for “classic clothes with a happy wink.” KULE’s signature colors, royal blue and poppy red, were thoughtfully interspersed throughout the KULE x West Elm pieces, offering a unique opportunity for devotees to bring the much-loved aesthetic into their homes. 

Nikki states, “We are thrilled to collaborate with West Elm on this collection. The product is a perfect combination of West Elm’s timeless design, paired with our playful, colorful aesthetic. By mixing our signature stripes and smiles with West Elm styles, we were able to bring our happy energy to the brand.” 

To learn more about the collection, visit www.westelm.com/KULE. Join the conversation on social media with @westlm and @kule.  

ABOUT WEST ELM: 

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands. 

ABOUT KULE: 

KULE is a fashion brand making classic clothes with a happy wink 😉 Designed by CFDA member Nikki Kule, the brand launched as a childrenswear brand in 2001, and later relaunched as a collection of perfect stripe tees in 2015. Now encompassing multiple categories for women, mens, and kids, the brand is sold at KULE.com and through luxury retailers around the world. 

May 18, 2022

West Elm and Plant Kween Debut Home Gardening Collection

Social media darling, Christopher Griffin who is affectionately known as the Plant Kween, brings their horticultural expertise, energetic personality, and message of inclusivity to West Elm this Summer season

May 16, 2022 [Brooklyn, NY]- Global design company, West Elm, expands its gardening portfolio with the launch of Plant Kween x West Elm. Designed in partnership with Christopher Griffin, aka the Plant Kween, the 12-piece capsule collection marries function with style. The planters and propagation systems were thoughtfully developed with efficacy in mind, ensuring that the vessels offer favorable conditions for all gardening needs. Outfitted in aesthetically pleasing terracotta, burnt umber, white, and vibrant green hues, the collection retails for $29.00-$59.00 and is available for purchase at WestElm.com/PlantKween.

Plant Kween (they/she/he) views gardening as a metaphor for “How we treat ourselves, how we treat others, and how we navigate the world”. They have built a highly engaged and enthusiastic audience on social media with insightful commentary on planting techniques, as well as ideology around inclusion, advocacy, and visibility. The partnership champions representation and diversity; values that both Plant Kween and West Elm are proud to amplify. 


Plant Kween states, “Dahling, get into the lushness that is Plant Kween x West Elm! This lovely collection is a fusion of so many things that I love and adore: terracotta, bold and fun shapes, rich colors, monochromatic chicness, and intentional designs that will have your indoor garden serving viridescent vibes. I am super excited to be entering the home space with West Elm and overjoyed that this creative and collaborative partnership has birthed such botanical beauties.”

To learn more about the collection, visit www.westelm.com/plantkween. Join the conversation on social media with @westlm and @plantkween.

ABOUT WEST ELM:

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.

ABOUT PLANT KWEEN:

Christopher Griffin (they/she/he pronouns) was born and raised in West Philadelphia, and is currently based in Brooklyn, New York, where they work as the Assistant Director of the NYU LGBTQ+ Center and care for over 200 green gurls in their lil’ Brooklyn oasis of an apartment. Being an educator at heart, Christopher started their Instagram account (@plantkween) in 2016 as a way to share many lessons, verdant adventures, and simple joys that come with being a plant parent. Their social media presence has been rooted in a journey of self-care, joy-sharing and community building all through the wonders of those little green creatures we call plants. As a Black queer nonbinary femme, Christopher enjoys exploring creative and accessible ways to use plants as a vehicle to incite further conversations centering on Black joy and resilience, LGTBQ+ advocacy and the need to increase visibility, representation, and empowerment of QTPOC (Queer and Trans People of Color) in the lush world of horticulture. Their aspirations are to continue to serve lush lewks and new growth realness right along-side their green gurls, have fun with it all, and bring folks along for the wild botanical ride.

May 2, 2022

Pottery Barn Kids, Pottery Barn Teen, and West Elm Kids Launch New Collaboration with Interior Designer, Sarah Sherman Samuel

Co-branded Collections Include New Home Furnishings for Kids and Teens in Nature-Inspired Styles

May 2nd, 2022 [San Francisco, CA]— Pottery Barn Kids, Pottery Barn Teen, and West Elm Kids, portfolio brands of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, today announce new collections for kids and teens as part of a collaboration with renowned interior designer, Sarah Sherman Samuel. The new multi-brand collaboration is Samuel’s first and only home furnishings partnership in the children’s home furnishings market. Every piece within the co-branded collections was thoughtfully designed to encompass Samuel’s whimsical yet modern aesthetic with the industry-leading safety, sustainability and craftsmanship standards of the West Elm Kids, Pottery Barn Kids and Pottery Barn Teen brands. The collections are available now and include furniture, accessories and textiles designed to grow with your family.

“Landscapes and the soft shapes found in nature inspired both the design silhouettes and thoughtful materials for this collaboration,” said Allison Spampanato, Senior Vice President of Product Development, Pottery Barn Kids and Pottery Barn Teen. “Pottery Barn Kids and Pottery Barn Teen have a deeply rooted commitment to designing pieces that are better for people and the planet. The collection includes organic cotton, GREENGUARD gold certified furniture and supports responsible forest management using FSC-certified wood.”

“We had so much fun partnering with Sarah to bring her designs to life,” said Jeffrey Hannoosh, Senior Vice President of Product Development, West Elm. “The extensive breadth of products, elevated and playful materiality, and thoughtful details in this collection reflect Sarah’s vision and highlight West Elm’s commitment to forward design for all ages.”

Samuel drew inspiration for the collaboration from the two places she has called home when designing each piece in the collection: the desert and the forest. These two settings are used in juxtaposition, resulting in textural, abstract pieces in unique shapes and colors. Samuel was also inspired by her own experience as a mother, utilizing the color palettes from her own children’s bedrooms in pieces like sand-toned bunk bed. The imaginative collection is rooted in references to nature that are playful yet sophisticated, so each piece can grow with the child or teen. Geometric patterns, curved lines, and hand-drawn scallop detailing, seen in the furniture and textiles, appear soft and welcoming to the eye. Each design was thoughtfully crafted to give kids and teens the opportunity to mix and match for a space that is both artful and modern.

“Partnering with Pottery Barn Kids, Pottery Barn Teen and West Elm Kids on my first children’s home furnishings collection is a special moment for me, especially as a mother,” said Sarah Sherman Samuel. “This collaboration is close to my heart, deeply inspired by my own children, personal sense of awe for nature and love of texture and shape.”

To learn more about the collection, visit www.potterybarnkids.com/sarahshermansamuel, www.potterybarnteen.com/sarahshermansamuel and www.westelmkids.com/sarahshermansamuel. Join the conversation on social media with @potterybarnkids, @potterybarnteen, @westelmkids and @sarahshermansamuel.

ABOUT POTTERY BARN KIDS

Introduced in 1999, Pottery Barn Kids offers exclusive home furnishings available online and in stores globally to create kid-friendly, eco-conscious, stylish, and innovative spaces. Pottery Barn Kids’ mission is to bring the utmost in quality design, sustainability, and safety into every family’s home. Products are rigorously tested to meet the highest child safety standards and are expertly crafted from the best materials to last beyond the childhood years. Pottery Barn Kids is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

ABOUT POTTERY BARN TEEN

Introduced in 2003, Pottery Barn Teen offers home furnishings and solutions to create spaces that reflect who teens are and how they live. Available online and in stores globally, Pottery Barn Teen brings the best in quality design with a focus on eco-friendly and sustainable materials that have a low impact on the environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn Teen’s offering of dorm furniture and essentials with the same quality and commitment to style. Pottery Barn Teen is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

ABOUT WEST ELM KIDS 

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. West Elm Kids debuted in 2021. It introduces the brand’s original, modern designs and ‘Good Design’ approach to an array of GREENGUARD, Fair Trade Certified™, and 100 percent organic cotton products. West Elm Kids today features more than 2,000 products for baby, kids, and teens. West Elm is a part of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest digital-first, design-led and sustainable home retailer, and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.

ABOUT SARAH SHERMAN SAMUEL

Sarah Sherman Samuel is a multidisciplinary designer with a celebrity clientele, who splits her time between Los Angeles, California and Grand Rapids, Michigan. Her holistic design approach spans interiors, textiles, furniture and decorative arts. Sarah is known for effortlessly combining styles to create distinctive spaces that are relaxed but edited and modern but warm. Her work has been featured on the covers of Architectural Digest, Domino Magazine, Living etc., and Sunset Magazine as well as in the pages of Elle Decoration, Dwell Magazine, Traditional Home and Interior Design Magazine. Deeply inspired by the natural world, Sarah looks to nature’s juxtaposition of materiality, pattern, texture, and patina to inspire a grounded yet organic feeling in the spaces she designs. Her work follows a wabi-sabi approach, finding authenticity in the unexpected and warmth in the imperfect. She believes that a home should be a true reflection of its inhabitants, a sanctuary whose story will unfold alongside its owners. To help anchor that story, Sarah takes a truly comprehensive approach, touching every element of designing a space. From siting a new-build to textile design, restoring the bones of a 200-year-old relic to bespoke furniture design, custom built-ins to wallpaper designs, Sarah takes a holistic approach to helping her clients create their home’s story. She applies a similar narrative philosophy to her commercial projects. The result is a design ethos that feels purposeful yet uncontrived, raw yet polished, structured yet whimsical, much like nature itself. The SSS Design studio was founded in Los Angeles in 2014 and is currently nestled in the woods of West Michigan with clients across the US.

April 19, 2022

From Blank Slate to Sanctuary: Step Inside Chlöe Baileys LA Apartment

Chlöe Bailey and West Elm team up to turn her 1,300 sq. ft. space into a chic sanctuary

April 19th, 2022 [Brooklyn, NY] – West Elm unveils its latest celebrity design project with singer and actress, Chlöe Bailey. The multi-hyphenate artist teamed up with West Elm to create the ultimate city chic sanctuary. By incorporating West Elm’s modern designs, Chlöe and the West Elm design team created a zen space that is both serene yet luxe at the same time.

The busy 23 year-old needed her new space to be a home-base for everything from prepping for red carpets to hosting her siblings, and even recording her own music. The 1,300 square foot apartment, located in the heart of Los Angeles, features floor to ceiling windows with stunning cityscape views and allows for plenty of natural light. Chlöe and the West Elm design team mixed various textures and patterns with hues of blue and gold, dimensional art pieces and furniture of mixed heights to build out the beautiful space. Chlöe sourced versatile pieces that make her busy life easier and create “a breath of fresh air” to relax and recharge.

West Elm pieces selected for the space include:

The final result features small space furniture pieces alongside sculptural designs, glam pieces and bold patterns to create an art deco vibe that give the room layers while elevating the space. Remaining true to West Elm’s ‘Good Design’ approach, the space features sustainably sourced, handcrafted, Fair Trade Certified and Contract Grade products that are good for the planet and good for your home.

To learn more about the design process and shop items from Chlöe’s apartment, visit www.westelm.com/pages/features/chloe-bailey-apartment-tour/.

March 28, 2022

West Elm Launches Exclusive Collaboration with Bolé Road Textiles

The collection features handcrafted pillows and bed runners that pair traditional Ethiopian artistry with modern design

April 4th, 2022 [Brooklyn, NY] – Today, global design company West Elm announces the launch of its exclusive collaboration with Bolé Road Textiles. The collection includes rugs and indoor/outdoor pillows, featuring bright hues and bold patterns that couple traditional Ethiopian hand-woven artistry with modern design.

“The concept for this collection was Pan-African coast, I pulled inspiration from coastal towns like Dakar and Accra, as well as African designers I admire,” says designer and founder of Bolé Road Textiles, Hana Getachew. “I looked to several forms of weaving craft, including Ethiopian textiles, then layered color, pattern and texture together to capture the vibrant spirit.”

Ethiopia-born Getachew founded Bolé Road Textiles to bring her love of Ethiopian handwoven fabrics and her career in interior design together. The textiles are hand-spun, dyed and woven by artisans in Ethiopia with meticulous attention to detail—some of the designs take up to two days to weave.

West Elm and Bolé Road Textiles share a history of working with artisans to preserve handcraft traditions. “This collaboration means that homes around the country will have Ethiopian-made pieces in them,” says Getachew. “It’s why I do what I do: to share Ethiopian artistry and craft with the world.”

Customers can shop the Bolé Road Textiles x West Elm exclusive collection beginning today, including:

Bolé Road Suri Pillow, $285

Bolé Road Mursi Pillow, $345

Bolé Road Ombre Block Pillow Cover, $69.50

Bolé Road Textiles Bath Mat, $70

Bolé Road Stripe and Step Rug, $50-$945

To learn more about the partnership and to shop the full Bolé Road Textiles x West Elm collection, visit here.

February 28, 2022

West Elm Takes Over Flamingo Estate to Showcase Its Spring Collection

As part of the creative partnership, West Elm will sell a selection of Flamingo Estate’s garden-grown bath and home goods 

BROOKLYN, NY — February 28, 2022 — Today, global design company West Elm launches a creative and retail partnership with Flamingo Estate. Flamingo Estate and West Elm share a commitment to sustainability, quality and creative design. The colorful seven-acre property behind the Flamingo Estate wellness and lifestyle brand serves a rich backdrop to showcase West Elm’s new collection, which highlights bold color and scale. West Elm’s contemporary take on the space features rounded furniture and sculptural accents, as well as a custom mural screen by Los Angeles-based artist Abel Macias.  

Flamingo Estate’s 1940s Spanish colonial is home to creative entrepreneur Richard Christiansen, who has established the location as a destination for wellness and self-care with an eponymous line of garden-grown bath and home goods. “We continue to make the garden a priority inside and outside of the house,” Christiansen says. “When used properly, the garden can be our doctor, our therapist, and our friend.” The Flamingo Estate grounds boast more than a hundred botanical species, along with fruit orchards and vegetable gardens. “Mother Nature is the last great luxury house,” Christiansen says. “Her products are the best things we can have.” 

Beginning Wednesday March 2, customers can shop the following Flamingo Estate products on WestElm.com: 

To learn more about West Elm’s design process and Flamingo Estate, visit www.westelm.com/pages/features/#/preview/flamingo-estate

February 24, 2022

West Elm Unveils New Ceramics Residency for BIPOC Artists Based in NYC

West Elm’s Artist in Residence Initiative supports BIPOC artists with a dedicated ceramics workspace inside the brand’s creative studios 

BROOKLYN, NY – February 24, 2022 – Today, global design company West Elm announces the launch of its Artist in Residence Initiative, a unique collaboration with New York City artist. West Elm’s residency invites BIPOC established and emerging artists without access to a traditional ceramics studio to explore the medium at our product design facility in Brooklyn.  

This program reinforces West Elm’s mission to strengthen local economies and boost burgeoning artists and designers, especially in underrepresented areas. "We’re a Brooklyn-based company, so artists are in our backyard,” says senior studio manager Gary Webb, who spearheaded the initiative. “It’s easy for them to get here and create new work.” 

In 2022, eight artists will each have 12 weeks to create new work at West Elm’s 750-square-foot ceramics studio. As part of the initiative, West Elm provides a ceramic technician to assist the artists in the process of running kilns, monitoring drying, and more.  

The program's first participant is Reverend Joyce McDonald, a multidisciplinary artist focused on sculpture and painting. Reverend McDonald is also a chaplain, advocate, activist, and 36-year AIDS survivor. After her diagnosis in 1985, she took up art therapy. This is where her love for sculpting began. “Once I touched the clay, it’s like something just came over me,” she says. “I started doing sculptures, and they unleashed the deepest-darkest secrets in my life.”  Reverend McDonald was ordained as a minister at the Church of the Open Door in 2009. She helps people find healing through her art, which reflects her life stories and her ministry work.  

West Elm hopes to foster career-building opportunities for all artists who enter the program. 

To learn more about Artist in Residence Initiative and Reverend Joyce McDonald’s work, visit www.westelm.com/pages/features/reverend-joyce-mcdonald/.  

December 9, 2021

And Just Like That… West Elm Reveals Latest Design Project With Highly Anticipated New Chapter of “Sex and the City”

Lily and Rose Goldenblatt’s undoubtedly stylish bedroom marries functionality with femininity fit for any growing fashionista     

Global design company West Elm unveils its latest design project for HBO Max’s highly anticipated series, “And Just Like That…” Set Decorator, Carol Silverman, worked with West Elm Kids to create the ultimate shared bedroom for Charlotte’s growing daughters, Lily and Rose Goldenblatt. The chic space marries functionality with feminine prints and colors while telling the story of the characters through a new, grown-up lens.

“It was exciting to partner with West Elm for this room,” said Silverman. “Lily and Rose’s room had to fulfill a few functions. It had to by stylistically consistent with Charlotte’s taste [and] reflect the girls’ lives as they are now.”

The space was designed to reflect Lily and Rose’s personalities while representing Charlotte’s preppy style and classic charm. Pairing West Elm modern furniture pieces with traditional prints and patterns helped to create a sophisticated space that still felt youthful and fun. “The pieces I chose to incorporate are sophisticated and modern as well as have a light and bright quality that brought in fun and flair, a perfect look for Charlotte’s kids,” said Silverman.

Taking direction from the fashion world, Carol mixed various textures and patterns with hues of pink, dimensional art pieces, and furniture of mixed heights to build an interesting design landscape that felt livable and stylistically consistent.                                                         

Pieces to create Lily and Rose’s bedroom included:

The final result features transitional furniture pieces and functional accessories that can grow with the sisters. Remaining true to West Elm’s ‘Good Design’ approach, the space features sustainably sourced, handcrafted, Fair Trade Certified, 100% organic cotton, and Contract Grade products that are good for the planet and good for the home.

To learn more about the design process and shop items from Lily and Rose’s bedroom visit www.westelm.com/and-just-like-that. West Elm Kids today features more than 2,000 products for baby, kids, and teens that are thoughtfully crafted to grow with children, including 75 pieces of multi-functional and multi-purpose furniture. For more information on West Elm Kids, visit www.westelm.com/kids.  

The first two episodes of AND JUST LIKE THAT… are now streaming on HBO Max. The remaining eight episodes will premiere weekly on subsequent Thursdays.

About HBO Max™:

HBO Max™ is WarnerMedia’s direct-to-consumer streaming platform, offering best in class quality entertainment. HBO Max features the greatest array of storytelling for all audiences from the iconic brands of HBO, Warner Bros., DC, Cartoon Network, Adult Swim, Turner Classic Movies and more. The platform launched in the United States in May 2020 and introduced a lower priced, advertising-supported tier in June 2021. HBO Max began its global rollout launching in markets across Latin America and the Caribbean this summer, followed by its first European launches in the Nordics and Spain this fall. It has been announced that HBO Max will continue its European expansion for a global reach of 67 countries in 2022. 

About West Elm

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.

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good design

We design 95% of our products in-house for original style & quality you won’t find anywhere else.

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good for people

Our Fair Trade Certified™ and Handcrafted collections do even more to support the communities who make them.

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good for the planet

We prioritize responsible sourcing. That means more recycled, upcycled & FSC®-certified—and less waste.

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good for you

From organic fibers to low-VOC finishes, we’re making it easy to create a healthy home for you & your family.

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