New Collection Debuts to Celebrate the Holidays Following the Successful Spring 2022 West Elm Kids and Sarah Sherman Samuel Collaboration

November 22^nd, 2022 – BROOKLYN, NY – Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced an expansion of the successful collaboration with interior designer Sarah Sherman Samuel. The new Sarah Sherman Samuel + West Elm Kids collection features 33 holiday-inspired products that build upon the excitement and demand generated by the partnership debut in Spring 2022. The new items being added to the collaboration include textiles and decorative accessories offering a broad assortment in punchy gender-neutral colors. Sherman Samuel sought inspiration for the holiday-themed items from The Nutcracker and worked with the West Elm Kids design team to create festive pillows, pajamas, bed sheets, a play tent, an advent calendar and a signature rug.

“I absolutely adore this collection, my second with West Elm Kids. I’ve included my love of patterns, pom-poms and a playful palette which is just perfect for the holidays at home with my kiddos,” said Sarah Sherman Samuel. “Whether we are baking cookies in our pajamas, or preparing for the season with our Advent Calendar, I know we will be extra merry.”

 “We love Sarah’s modern and graphic point of view and are so excited by her fresh take on the holidays,” said, Jeffrey Hannoosh, Senior Vice President of Product Design at West Elm. “With each collaboration, she always impresses with her unique perspective and fun ideas inspired by raising her children. We are thrilled to continue the partnership and can’t wait for our customers to welcome these products into their homes.”

The collection's campaign was shot at Sarah’s home in Michigan, alongside her husband and two children. Key items include the Circus Play Tent ($249), the Sphere Floor Lamp ($349), the Sphere Table Lamp ($249), the Advent Calendar ($100) and the Nutcracker Sheets ($70-$130).

For more information about the collaboration, please visit:

westelm.com/sarahshermansamuel.

Sarah Sherman Samuel + West Elm Kids is also available in Canada:

westelm.ca/shop/collaborations/sarah-sherman-samuel.

Global Design Company Is First Specialty Home Retailer To Premiere On Popular Platform

OCTOBER 4, 2022 – BROOKLYN, NY – Global design company, West Elm, a member of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announces the launch of its own virtual world, West Elm Home Design, on Roblox, a global platform bringing 52 million daily users together through shared experiences. The first major specialty home retailer to premiere on Roblox, West Elm’s debut into the metaverse offers a best-in-class virtual experience with high-fidelity design and unprecedented photorealism that will appeal to new and existing West Elm fans and design enthusiasts.

The West Elm Home Design experience is comprised of the West Elm Hub and the West Elm Neighborhood. The West Elm Hub features a furniture store, coffee shop and merchandise boutique. Users can customize their homes with over 150 products, replicated to be nearly identical to the physical goods. In the West Elm Neighborhood, users can acquire design-forward homes and appoint them with West Elm furniture, lighting, garden and decorative accessories. Users can also collect and wear West Elm branded avatar accessories like T-shirts, hats, bags, and more.

“We’re excited to expand our company into the metaverse and connect West Elm with the millions of daily Roblox users around the world,” said Williams-Sonoma, Inc., President and Chief Executive Officer, Laura Alber. “The launch of West Elm Home Design makes our company the first specialty home retailer on the powerful Roblox platform, and we look forward to welcoming users to the West Elm Neighborhood.”

Much like reality, West Elm Home Design offers Roblox users the tools and pieces to express their personal style by creating and decorating their environments for virtual living and socializing. With a commitment to modernism, West Elm created the experience to celebrate this design aesthetic across generations. Set amongst this background are playful twists allowing for fun interludes. West Elm Home Design features design challenges and mini games, obstacle courses, selfie snapping features, and hangouts that reward users with tokens, prizes and giveaways enhancing organic engagement. Infused with cutting edge technology, resolution, and speed, users will be delighted by the rich, multi-dimensional adventure placing West Elm Home Design at the vanguard of what is new and next on this global platform.

West Elm will continue to update the space and product offerings reflective of the brand’s current assortments. To experience West Elm Home Design, please visit: www.roblox.com/westelmhomedesign.

PRESS LINK TO GAME IMAGERY AND VIDEO

Responsibly-sourced products for the home will meet a growing consumer demand for sustainability

BROOKLYN, NY – September 27, 2022 – Global design company, West Elm, announced today that it has partnered with Powered by People (PBP), the wholesale marketplace for conscious buyers, to support the growing consumer demand for unique, sustainably produced products for the modern home.  As part of the partnership, a new collection of more than 150 products curated by PBP and produced by artisan makers representing nine countries is now available to consumers on WestElm.com. Customers shopping the curated collection will also be able to learn about the artisan makers on West Elm’s website. New products and makers will be continually added to the PBP x West Elm collection.

“We are thrilled to partner with West Elm, one of most innovative home retailers in the world today,” said Alison Phillips, Co-Founder and Chief Design Officer of Powered by People. “West Elm’s support of global artisans is a testament to the growing consumer demand for unique, authentic products that are sustainably sourced and produced with fair employment practices.”

The new collection available at launch includes a range of handcrafted products and gifts priced from $8 to $650. Items and artisans include Gharyan Stoneware’s mineral clay and olivewood tableware from Tunisia; punch needle technique pillows from South Africa’s Cotton Tree; artisanal candles from Canada’s Field Kit; terracotta serveware and recycled glassware from Alcantara-Frederic, Morocco; organic soapstone and raffia mobiles from Floc, Kenya; elephant grass baskets woven in Ghana from Big Blue Moma; modernist ceramic vases from India’s Osmos Studio; Wayil by Algodones Maya’s pillows hand woven from their own home grown Guatemalan cotton; and from Mexico, Aurea’s contemporary wall hangings, Al Centro’s soulful ceramics, and Rafful Studio’s textile tapestries and mirrors.

“We are excited to partner with Powered by People to further our commitment to supporting artisans worldwide,” said Catherine Schwartz, SVP of Merchandising at West Elm. “We look forward to expanding our maker community with a company that shares our dedication to sourcing responsibly made, beautiful products.”

Powered by People enables sustainable small-batch makers by giving them access to global markets through its B2B tech platform while also providing the digital tools and financing resources artisans need to scale their businesses in a meaningful way. Its rapidly growing network of over 500 small-batch producers across more than 50 countries gives retailers and trade access to high-quality, responsibly made products across the home, fashion, jewelry and apothecary categories.

Powered by People’s marketplace allows conscious retailers of any size to satisfy the growing consumer demand for authentic, differentiated and sustainably made products while simultaneously providing small-batch makers with the access and agency they need to grow their businesses. While the World Economic Forum forecasts that the handmade and small-batch sector will reach $1 trillion by 2024, the sector has historically lacked investment, digitization and access to global markets—despite being the world’s second-largest employer after agriculture. Powered by People uses tech for good to level the playing field for makers so they can compete with much larger manufacturers of factory-made goods.

BROOKLYN, NY- Global design company, West Elm, a member of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today a new collaboration with Marimekko, the Finnish design house renowned for its art of printmaking.  The new co-branded collection consists of 13 limited-edition holiday-inspired pieces that celebrate color, texture, and artisanal style. Festive decorative accessories from the new collection include stockings, ornaments, tree skirts, and toppers. West Elm + Marimekko retails for $20.00-$90.00 and is exclusively available for purchase beginning on September 26^th at westelm.com/marimekko. 

West Elm has long appreciated Marimekko’s approach to design, founded on creating products that bring joy for years to come. Brimming with signature bold prints, the brand’s iconic offerings are instantly recognizable, attracting legions of devotees worldwide. The West Elm + Marimekko collection features a carefully curated selection of archival Marimekko prints, including Maija Louekari’s exquisite Kuusikossa and Vellamo designs from 2012 and 2009 respectively. This timeless appeal of the iconic Marimekko prints, paired with West Elm’s modern aesthetic, proved to be a perfect combination for the holiday season. The resulting co-branded collection is a fresh, contemporary, and convivial assortment that can be cherished and passed down for generations.  

Jeffrey Hannoosh, Senior Vice President of Product Design at West Elm states, 

“We have such admiration and respect for Marimekko’s rich heritage and iconic Scandinavian modern design sensibility. Drawing from Marimekko’s extensive archives, our design teams collaborated to create a collection of eclectic pieces that remix American craft and Finnish holiday tradition.” 

Minna Kemell-Kutvonen, Design Director, Home & Print Design at Marimekko, says, “We are very excited about this collaboration with West Elm, a brand with whom we share an ethos of designing with timelessness and functionality at the forefront.  The prints chosen for the capsule capture the touch of the hand and perfect imperfections so often present in Marimekko's design language. This collection celebrates the joy of preparing the home for the season's festivities – a feeling that many can relate to, no matter where they live.” 

Hero items include Top Stitched Quilted Stockings ($40) and Tree Skirts ($90), Patchwork Ornaments ($25), a Felt Tree Advent Calendar ($75), and a Woven Wood Tree Topper ($42).  

To learn more about West Elm + Marimekko, please visit westelm.com/marimekko.  

Customers are also invited to join the conversation about the collaboration on social media with @westelm and @marimekko. 

Celebrated Designer Mara Hoffman Shares Her Distinct Design Aesthetic and  Contemporary Sensibility With West Elm  

SEPTEMBER 13 - BROOKLYN, NY - Global design company, West Elm, a member of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the launch of a new collaboration with designer, Mara Hoffman. The new Mara Hoffman Collection for West Elm features 28 items that celebrate both brands’ shared passion for design, sustainability, and responsible production processes. The new assortment spans multiple categories for West Elm including furniture, lighting, decorative accessories, and textiles. The pieces in the collection are grounded in warm neutral tones and feature high contrast black and whites executed on textured fabrications with prices ranging from $19.50-$799.00.  

As part of both brands’ commitment to sustainability, items in the new Mara Hoffman for West Elm collaboration utilize sustainable materials including organic cotton and Forest Stewardship Council (FSC) certified wood and several pieces in the collection are also Fair Trade and NEST certified. The Mara Hoffman collaboration will be a part of West Elm’s commitment to create products that support one or more of the company’s sustainability initiatives. Similarly, Mara Hoffman is a leader in the fashion space, having completely overhauled their production lifecycle in 2015 to meet impressive sustainable targets. Mara’s championing of improved practices has inspired other like-minded brands, spurring meaningful change across the industry.  

Jeffrey Hannoosh, Senior Vice President of Product Design at West Elm states, “Mara Hoffman and West Elm are aligned by our shared belief in modern design and the importance of sustainability in everything that we do. The pieces are artfully crafted and employ premium sustainable fabrications that our customers can feel good about. We are so excited to introduce Mara Hoffman + West Elm to the world.”      

Mara Hoffman, Founder and Creative Director of her namesake brand echoes the sentiment, “Designers and artists can bring people into a place of greater ease and peace, rather than create more instability and waste. We have this important job to be deeply intentional with what we create in order to help people feel better. When people feel better, they call in experiences that match that feeling. When you wake up and connect to something that makes you feel a higher frequency of beauty and love, you tend to see that in other people. West Elm and I share a clear alignment and ethos around care, approaching manufacturing with the least amount of harm—the planetary and human-centric side of creating.” 

The Mara Hoffman + West Elm campaign was shot on location at Hoffman’s home in upstate New York. Elements from the collection were thoughtfully layered throughout, providing nuance into Hoffman’s vision for the pieces. Key items include the Faux Shearling Occasional Chair ($699) and complimentary Ottoman ($399), the Spiral Wall Art ($199), the Floor Lamp ($299), the Speckled Vase ($60) and the Color Block Shearling Pillow ($47.50).  

Mara Hoffman + West Elm will also be available for purchase in the following markets: 

• Canada: beginning September 16th at westelm.ca/shop/collaborations/mara-hoffman 

• Australia: beginning October 21st at westelm.com.au/inspirations/designers-collaborators/mara-hoffman 

To learn more about the collection, please visit westelm.com/marahoffman.  

Customers are also invited to join the conversation about the collaboration on social media with @westelm and @marahoffman. 

The Walker Noble Studios x West Elm collaboration interprets Walker Noble’s distinct design perspective and African American heritage into a home collection, developed in partnership with West Elm. ​ 

BROOKLYN, NY- June 27, 2022— Global design company West Elm debuts a collection with Los Angeles-based maker Walker Noble Studios. The 11-piece assortment features several key graphic prints, offering a composed capsule that is energetic and bold, much like the artist himself. Inspiration from Nobel’s California style, his world travels and African lineage, are woven throughout the wall art, textile and rug selections. A hero pattern of the collection, a design derivative of the Kuba Cloth, is an homage to the 17^th century Central African textile.  

The warm and inviting palette is at home with any décor with Nobel stating, “I wanted to create a collection that no matter what your aesthetic is, you can find pieces that fit in your home…I thought there could be more African prints in home design, so I incorporated my heritage from my ancestors into the collection.”  

The complete collaboration will be sold exclusively on westelm.com with pieces ranging from $30-$1,099. For more information, please join the conversation on social media with @westelm and @walkernoblestudios.  

Chlöe Bailey and West Elm team up to turn her 1,300 sq. ft. space into a chic sanctuary

April 19th, 2022 [Brooklyn, NY] – West Elm unveils its latest celebrity design project with singer and actress, Chlöe Bailey. The multi-hyphenate artist teamed up with West Elm to create the ultimate city chic sanctuary. By incorporating West Elm’s modern designs, Chlöe and the West Elm design team created a zen space that is both serene yet luxe at the same time.

The busy 23 year-old needed her new space to be a home-base for everything from prepping for red carpets to hosting her siblings, and even recording her own music. The 1,300 square foot apartment, located in the heart of Los Angeles, features floor to ceiling windows with stunning cityscape views and allows for plenty of natural light. Chlöe and the West Elm design team mixed various textures and patterns with hues of blue and gold, dimensional art pieces and furniture of mixed heights to build out the beautiful space. Chlöe sourced versatile pieces that make her busy life easier and create “a breath of fresh air” to relax and recharge.

West Elm pieces selected for the space include:

• The Starburst Coffee Table ($499) is West Elm’s take on an iconic Art Deco design that will play a starring role in any living space
• Create lighting with a custom feel with West Elm’s Sculptural Adjustable Globe Sconce ($189)
• Lush Velvet Tack Stitch Quilt ($200-$250) ultra soft, high-shine velvet for that luxe look
• Emilia 5-Drawer Dresser ($1,299) feature clean lines and a crisp lacquer finish for a modern, glam vibe
• Marin Sleeper Sofa ($2,599-$2,899) guests. Will feel at home on the ultra comfortable gel foam mattress that keeps you cool and supported
• Hera Side Table ($199) is just the right height for drinks or book while its sculptural design adds intrigue to your space
• Wanderer Shag Pouf ($160) for adding extra seats for friends
• Cozy Swivel Chair ($899-$1,748) is lounge ready with a full 360 degrees swivel mechanism
• Quinn Mini Desk ($479) is perfect for creating a mini office anywhere you need it

The final result features small space furniture pieces alongside sculptural designs, glam pieces and bold patterns to create an art deco vibe that give the room layers while elevating the space. Remaining true to West Elm’s ‘Good Design’ approach, the space features sustainably sourced, handcrafted, Fair Trade Certified and Contract Grade products that are good for the planet and good for your home.

To learn more about the design process and shop items from Chlöe’s apartment, visit www.westelm.com/pages/features/chloe-bailey-apartment-tour/.