Co-branded Collections Include New Home Furnishings for Kids and Teens in Nature-Inspired Styles

May 2^nd, 2022 [San Francisco, CA]— Pottery Barn Kids, Pottery Barn Teen, and West Elm Kids, portfolio brands of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, today announce new collections for kids and teens as part of a collaboration with renowned interior designer, Sarah Sherman Samuel. The new multi-brand collaboration is Samuel’s first and only home furnishings partnership in the children’s home furnishings market. Every piece within the co-branded collections was thoughtfully designed to encompass Samuel’s whimsical yet modern aesthetic with the industry-leading safety, sustainability and craftsmanship standards of the West Elm Kids, Pottery Barn Kids and Pottery Barn Teen brands. The collections are available now and include furniture, accessories and textiles designed to grow with your family.

“Landscapes and the soft shapes found in nature inspired both the design silhouettes and thoughtful materials for this collaboration,” said Allison Spampanato, Senior Vice President of Product Development, Pottery Barn Kids and Pottery Barn Teen. “Pottery Barn Kids and Pottery Barn Teen have a deeply rooted commitment to designing pieces that are better for people and the planet. The collection includes organic cotton, GREENGUARD gold certified furniture and supports responsible forest management using FSC-certified wood.”

“We had so much fun partnering with Sarah to bring her designs to life,” said Jeffrey Hannoosh, Senior Vice President of Product Development, West Elm. “The extensive breadth of products, elevated and playful materiality, and thoughtful details in this collection reflect Sarah’s vision and highlight West Elm’s commitment to forward design for all ages.”

Samuel drew inspiration for the collaboration from the two places she has called home when designing each piece in the collection: the desert and the forest. These two settings are used in juxtaposition, resulting in textural, abstract pieces in unique shapes and colors. Samuel was also inspired by her own experience as a mother, utilizing the color palettes from her own children’s bedrooms in pieces like sand-toned bunk bed. The imaginative collection is rooted in references to nature that are playful yet sophisticated, so each piece can grow with the child or teen. Geometric patterns, curved lines, and hand-drawn scallop detailing, seen in the furniture and textiles, appear soft and welcoming to the eye. Each design was thoughtfully crafted to give kids and teens the opportunity to mix and match for a space that is both artful and modern.

“Partnering with Pottery Barn Kids, Pottery Barn Teen and West Elm Kids on my first children’s home furnishings collection is a special moment for me, especially as a mother,” said Sarah Sherman Samuel. “This collaboration is close to my heart, deeply inspired by my own children, personal sense of awe for nature and love of texture and shape.”

To learn more about the collection, visit www.potterybarnkids.com/sarahshermansamuel, www.potterybarnteen.com/sarahshermansamuel and www.westelmkids.com/sarahshermansamuel. Join the conversation on social media with @potterybarnkids, @potterybarnteen, @westelmkids and @sarahshermansamuel.

ABOUT POTTERY BARN KIDS

Introduced in 1999, Pottery Barn Kids offers exclusive home furnishings available online and in stores globally to create kid-friendly, eco-conscious, stylish, and innovative spaces. Pottery Barn Kids’ mission is to bring the utmost in quality design, sustainability, and safety into every family’s home. Products are rigorously tested to meet the highest child safety standards and are expertly crafted from the best materials to last beyond the childhood years. Pottery Barn Kids is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

ABOUT POTTERY BARN TEEN

Introduced in 2003, Pottery Barn Teen offers home furnishings and solutions to create spaces that reflect who teens are and how they live. Available online and in stores globally, Pottery Barn Teen brings the best in quality design with a focus on eco-friendly and sustainable materials that have a low impact on the environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn Teen’s offering of dorm furniture and essentials with the same quality and commitment to style. Pottery Barn Teen is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

ABOUT WEST ELM KIDS 

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. West Elm Kids debuted in 2021. It introduces the brand’s original, modern designs and ‘Good Design’ approach to an array of GREENGUARD, Fair Trade Certified™, and 100 percent organic cotton products. West Elm Kids today features more than 2,000 products for baby, kids, and teens. West Elm is a part of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest digital-first, design-led and sustainable home retailer, and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.

ABOUT SARAH SHERMAN SAMUEL

Sarah Sherman Samuel is a multidisciplinary designer with a celebrity clientele, who splits her time between Los Angeles, California and Grand Rapids, Michigan. Her holistic design approach spans interiors, textiles, furniture and decorative arts. Sarah is known for effortlessly combining styles to create distinctive spaces that are relaxed but edited and modern but warm. Her work has been featured on the covers of Architectural Digest, Domino Magazine, Living etc., and Sunset Magazine as well as in the pages of Elle Decoration, Dwell Magazine, Traditional Home and Interior Design Magazine. Deeply inspired by the natural world, Sarah looks to nature’s juxtaposition of materiality, pattern, texture, and patina to inspire a grounded yet organic feeling in the spaces she designs. Her work follows a wabi-sabi approach, finding authenticity in the unexpected and warmth in the imperfect. She believes that a home should be a true reflection of its inhabitants, a sanctuary whose story will unfold alongside its owners. To help anchor that story, Sarah takes a truly comprehensive approach, touching every element of designing a space. From siting a new-build to textile design, restoring the bones of a 200-year-old relic to bespoke furniture design, custom built-ins to wallpaper designs, Sarah takes a holistic approach to helping her clients create their home’s story. She applies a similar narrative philosophy to her commercial projects. The result is a design ethos that feels purposeful yet uncontrived, raw yet polished, structured yet whimsical, much like nature itself. The SSS Design studio was founded in Los Angeles in 2014 and is currently nestled in the woods of West Michigan with clients across the US.

TOMS & West Elm Co-Designed an Exclusive Line of Sustainably-made Footwear for the Whole Family 

LOS ANGELES, CA, November 1, 2021 - Today mission-based footwear brand TOMS and global design and lifestyle company West Elm, released a limited-edition holiday collection featuring exclusive prints and patterns designed exclusively for TOMS best-selling slipper and slip-on styles. With a shared commitment to community and purpose-driven initiatives including responsible design, the two brands came together to launch the first TOMS x West Elm collection featuring seven indoor/outdoor slippers and slip-on styles for men, women, and kids, just in time for fall and the holiday gift-giving season. The collection is available online at TOMS.com and in TOMS retail stores nationwide starting today. A limited-edition TOMS x West Elm throw blanket is also available for pre-order at WestElm.com. 

The 100% vegan collection features a modern Welsh print—designed in-house by the West Elm team—and includes the ultra-popular Ezra, made with a convertible heel for customizable wear, and TOMS iconic Alpargata, both of which have been outfitted with faux shearling lining and warm, waffle knit uppers. 

Earth-friendly materials appear across select styles in this collection, such as 100% organic cotton uppers, REPREVE® recycled fibers, and Eco EVA outsoles derived from sugarcane—a renewable resource that removes carbon from the air. Finally, a limited-edition TOMS x West Elm throw blanket completes this collection, designed with soft, responsibly sourced 100% organic cotton for the comfort-obsessed. 

Rooted in West Elm’s Good Design approach by sourcing sustainable materials and making ethical manufacturing decisions that are good for the planet and good for the home, the collection also features West Elm’s signature, modern aesthetic. The exclusive Welsh print was designed especially for this limited time collection and to be worn indoors or out, once again allowing you to bring the comfort of home with you, wherever you are. 

To view and order the full array of family-friendly styles at prices ranging from $36.95 to $64.95 visit TOMS.com and TOMS retail stores nationwide starting today. A limited-edition TOMS x West Elm throw blanket is also available for pre-order at WestElm.com. For more information on the collection or to request images, please visit West Elm’s pressroom at www.press.westelm.com.

About TOMS SHOES, LLC

TOMS is a footwear and lifestyle brand using business to improve lives. Since 2006, our community has impacted 100,000,000 lives through support for the work of non-profit organizations around the world. 

We believe in a future where all people have a chance to thrive. That’s why we’re committing 1/3 of our profits to grassroots good, supporting people working to build a more equitable tomorrow. Our support is focused on boosting mental health, increasing access to opportunity, and ending gun violence—all elements we know to be essential for progress to take root. 

In other words, we’re not changing the world, but we’re at the feet of the people who are.  So throw on your TOMS and let’s keep moving forward.

@TOMS

@WestElm

#TOMSxWestElm

A celebration of prints and patterns, the colorful line brings California style to the holidays this season

Brooklyn, NY – November 1, 2021 – Today, global design company West Elm debuts its second capsule collection with Los Angeles-based textile designer, Heather Taylor. With a colorful holiday twist on her signature ginghams and plaids, the Heather Taylor Home x West Elm Holiday Collection brings California style exclusively to WestElm.com. Priced starting at $24.50, the collection features styles that highlight Heather’s signature use of gingham, stripes, and color on furniture, textiles, and dinnerware designed for holiday entertaining and creating cozy winter vibes at home. The Heather Taylor Home x West Elm Holiday Collection is available beginning today at WestElm.com/HeatherTaylorHome.

“I’m excited to partner with West Elm again to bring Heather Taylor Home to the holiday season,” said founder and designer Heather Taylor. “This timeless collection marries quintessential holiday hues with a festive palette of almond, sage, and rose, and classic patterns that feel modern when mixed with any holiday decor.”

In collaboration with West Elm’s in-house design team, Heather Taylor encourages unabashed pattern, and scale mixing and matching with her design-driven collection. Vibrant hues are peppered throughout the furniture and home décor offerings, including a traditional holiday assortment of reds and greens alongside more neutral tones including Almond, Midnight, and Nutmeg that add a modern flair to classic holiday décor. A variety of textures, including Sherpa and linen, delicate ruffles, and scalloped edges, help customers to easily achieve Taylor’s signature look this season.

With more than 115 new products, the Heather Taylor Home x West Elm Holiday Collection debuts new and enticing product categories for Taylor, including tabletop and made-to-order upholstery, across both West Elm and West Elm Kids. True to West Elm’s ‘Good Design’ approach, the holiday assortment features sustainably sourced and 100% BCI cotton throws and table linens, bedding made of Fair Trade European Linen, and shower curtains and bath mats made of 100% organic materials, making the collection good for the planet and good for the home.

Customers can shop the Heather Taylor Home x West Elm Holiday Collection beginning today, including:

• Tartan, plaid, and gingham table linens including napkins, table runners, placements, and coasters starting at $24.50
• Gingham and Mistletoe Stamped tabletop collections that include dinner plates, salad plates and mugs, starting at $42
• Festive large and mini gingham holiday stockings for $38
• Sherpa lined throws for $90
• Striped, gingham, plaid, and tartan pillow covers starting at $42.50
• Baby and kids bedding and linens starting at $60 for a crib sheet
• Doormats and rugs available in full range of sizes starting at $30 for a doormat
• European Linen bedding and textiles starting at $160 for a Twin Duvet
• Bath mats and shower curtains starting at $40
• Striped and gingham linen curtains starting at $109

“Decorating my home for the holiday season has become a tradition that is so special to my family and me,” said Taylor. “My daughters love our custom of bringing out our seasonal pillows and décor, a fun cue that the holidays are just around the corner! I’m hoping this collection will evoke a similar sense of excitement and joy to families and homes this holiday season.”

Join Heather Taylor on Thursday, November 11^th as she hosts an exclusive Facebook Live Shopping Event, inviting viewers to shop her exclusive holiday collection. Taylor will stream live from West Elm’s Facebook feed at 3:30 PM EST/12 PM PST live from New York City to share her holiday styling tips and tricks and must-haves from the collection. To RSVP and set a reminder to watch, please visit www.Facebook.com/WestElm. Following along using #HTHxWestElm.

To shop the full Heather Taylor Home x West Elm Holiday Collection, visit www.WestElm.com/HeatherTaylorHome. To learn more about the partnership and view the full collection visit the West Elm press room at www.press.westelm.com/lookbook/heathertaylorhomeholiday.

Live today, the shop features some of The Strategist’s favorite West Elm items, including a giftable weighted blanket, statement coffee table, and more.

OCTOBER 28, 2021 [NEW YORK, NY] – The Strategist and global design company West Elm today announced they have partnered on a co-branded and curated digital shop that is live at WestElm.com/TheStrategist. With a shared commitment to providing its readers and customers value through original designs and modern offerings, The Strategist Shop at West Elm marks the first time the home retailer has partnered with a publisher, combining the power of content and commerce in a compelling one-stop-digital-shop. The Strategist Shop at West Elm pulls together more than 40 West Elm exclusive products that have been featured by The Strategist’s editors, including a sofa that’s quickly become a favorite among Strategist readers, giftable weighted blankets, a statement coffee table, and much more.

“As we test and research and write about our favorite home goods, West Elm is just one of those brands that consistently offers our readers the design and functionality they love,” says The Strategist editor Maxine Builder. “So many Strategist favorites over the years have come from West Elm, this partnership felt like a perfect match.”

“The Strategist is the ultimate shopping resource and together with the editors we are excited to bring their unique point of view to a digital storefront on WestElm.com,” said Andres (Dru) Ortega, director of consumer marketing at West Elm. “We have made it easy for readers and customers to discover our original and modern mix of West Elm products for decorating, entertaining, gifting, and more.”

The Strategist Shop at West Elm is live today and features more than 40 West Elm products selected, vetted, and reviewed by Strategist editors. Each item is carefully selected and reviewed based on function, value, and innovation, ensuring they each offer readers and West Elm customers well-designed products at a good value. Products featured in The Strategist Shop at West Elm range in price from an $8 stain removal stick to a $1,799 for a sofa, and The Strategist earns a commission off the sale of each item purchased directly through the shop.

The Strategist is continually looking for new ways to surprise and serve its readers. In 2018, the site brought some of its favorite brands together for an IRL holiday pop-up shop focused on beauty. It also worked with eBay on a charity auction featuring items from readers’ favorite tastemakers.

“Partnering with a brand like West Elm is an exciting step in how the Strategist can work directly with brands. We’re always looking for ways to help our audiences have fun shopping experiences not only on our site but also through unique partnerships like this one,” says Catherine Fish, Vox Media’s VP of eCommerce business development.

About Vox Media

As the leading independent modern media company, Vox Media tells stories across digital, podcasts, TV, streaming, live events, and print. The company’s editorial networks include Vox, New York Magazine, The Verge, The Cut, Eater, Vulture, The Strategist, Polygon, SB Nation, Intelligencer, Curbed, Grub Street and Recode. It is also known for industry-leading businesses, including the Concert publisher-led marketplace, Chorus publishing platform, and Vox Media Studios entertainment and podcasting division.