October 1, 2019

West Elm Opens a Holiday House to Help Customers Elevate their Holidays at Home

West Elm, the global design and lifestyle company, has partnered with StreetEasy, New York City's leading real estate marketplace, to find the perfect home for the holidays. For the month of October, West Elm will invite customers to its first-ever holiday house, which brings its original, modern approach to entertaining, decorating and gifting to life through enriched experiences. The West Elm Holiday House with StreetEasy transforms a boutique condominium at the new Eighty East Tenth complex into the ultimate holiday sourcebook that is designed to help customers elevate their everyday when celebrating the holidays at home. Design Crew experts helped to get the 3,300 sq. ft., four bedroom, four bath condo holiday-ready by using West Elm’s new collection of furniture, decor and gifts. This is the first time the Brooklyn-based lifestyle brand will offer inspiration, tutorials and seasonal activations outside of its 100+ global retail stores.

“We designed this experience to go beyond the tools and inspiration we offer customers everyday through our catalogs, website, stores and social channels,” said Andres (Dru) Ortega, West Elm director of public relations and partnerships. “Together with our in-house team of experts and industry partners, we have created a living environment where digital content inspiration comes to life in the real world for our customers. It’s one more way for us to help customers confidently celebrate the holidays at home.”  

Brand partners such as Sherwin-Williams, Leesa, Sonos, and Material Kitchen have come together under one roof to host a series of events, new product launches and programming at the West Elm Holiday House presented by StreetEasy, including:

  • A three-part digital series will bring viewers along for the journey as StreetEasy helps West Elm navigate New York’s real estate market in search of the perfect home for the West Elm Holiday House. Viewers can tune in this month to Instagram.com/StreetEasy to watch each episode.
  • Sherwin-Williams, the exclusive paint sponsor, celebrates wellness at home, cloaking the master bedroom in the Sherwin-Williams 2020 Color of the Year, Naval SW 6244, and creating a meditation space within the room. Guests are invited to experience the calming nature of the Color of the Year and are encouraged to take a moment to ground themselves in the meditation space. Beyond the master suite, the entire home will be painted in a palette of Sherwin-Williams hues that demonstrate how color is connected to mental, physical and emotional well-being. In addition, Sherwin-Williams is hosting a Facebook Live panel on October 15 with Sue Wadden, director of color marketing at Sherwin-Williams, a representative from West Elm, and a surprise guest to speak about incorporating wellness through color and design in the home.
  • Leesa Sleep will teach customers how to get the perfect night's sleep with the debut of its third mattress, the Leesa Legend. The Leesa Legend is a sustainable mattress, each using up to 73 recycled water bottles and is the first compressed dual hybrid pocket spring mattress that ships to a door in a box. The West Elm Holiday House will be the first place customers can try all three Leesa mattresses.
  • Sonos joins the West Elm Holiday House presented by StreetEasy with a showcase of its all new portable, battery-powered Sonos Move. Stream tracks, podcasts, radio stations, and more over WiFi when at home celebrating, or from Bluetooth when on the road, bringing the Sonos experience wherever customers call home during the holidays.
  • Material brings Chef Behzad Jamshidi of Moosh to teach customers how to create crave-worthy appetizers. After the food is prepped, guests will sit and enjoy the meal together while discussing tips and tricks for bringing new traditions to the holidays. Click here to RSVP.

The West Elm Holiday House presented by StreetEasy will be open to consumers, The Key reward members, top customers and influencers through the month of October. West Elm will help customers elevate their holidays with scheduled programming and experiences designed to inspire and teach. For the complete list of events visit events.westelm.com/holidayhouse to RSVP. Event highlights for the month include:

October 19:

  • Expert floral designers Popup Florist will help turn bodega bouquets into the perfect holiday centerpiece. Click here to RSVP.
  • Join True Botanicals’ facial therapist, Noelle Simons, for an energizing and illuminating skincare and gua sha facial tutorial to give skin a party-ready glow for the holidays and beyond.  Click here to RSVP.

October 23: Janis Studios will modernize the monogram, teaching two basic embroidery stitches in hour one and personally handling it for customers in hour two. Click here to RSVP.

October 24: Leesa Sleep hosts a special panel to discuss how to create the perfect sleep space- mind, body and bedroom. Click here to RSVP.

October 26 - October 27:

  • Learn how to decorate seasonal cookies and win this year’s cookie exchange with help from Maman. Click here to RSVP.
  • Taste and sample four different seasonal cocktails from Johnnie Walker with a progressive cocktail tasting as you tour the West Elm Holiday House. Click here to RSVP.
  • Join StreetEasy and West Elm’s Design Crew experts for FREE 30-minute one-on-one consultations for creating a holiday floor plan, styling an apartment, or addressing small-space design dilemmas.  Click here to RSVP.

October 28: Learn to make Speakeasy-worthy cocktails that will impress at an intimate cocktail class with  Johnnie Walker. Click here to RSVP.

October 29: Popup Florist will provide guests with a how-to guide for styling garland and making the perfect holiday wreaths for an apartment or mantel. Click here to RSVP.

Starting today, customers can participate in the West Elm Holiday House Challenges through the mobile game, Design Home, where users can live the life of an interior decorator to virtually design the West Elm Holiday House from anywhere in the world. The West Elm Holiday House Challenges are open October 1 - 8 to Design Home users in the U.S., Canada, Australia, and United Kingdom, bringing the West Elm Holiday House to customers everywhere.

The West Elm Holiday 2019 campaign helps customers celebrate at home this season by bringing together content and experiences across the brand’s print, digital and social channels. This month, West Elm taps cook, author and columnist Alison Roman for tips and recipes from her new book Nothing Fancy. A new video series on YouTube.com/WestElm will provide how-tos for styling a mantel, setting a table, prepping a guest room and more. For the full West Elm Holiday experience visit www.westelm.com/holiday and follow along on social media using hashtag #WestElmHolidayHouse.


About West Elm

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

About StreetEasy

StreetEasy is New York City's leading local real estate marketplace on mobile and the web, providing accurate and comprehensive for-sale and for-rent listings from hundreds of real estate brokerages throughout New York City and the NYC metropolitan area. StreetEasy adds layers of proprietary data and useful search tools to help home shoppers and real estate professionals navigate the complex real estate markets within the five boroughs of New York City, as well as Northern New Jersey. Launched in 2006, StreetEasy is based in the Flatiron neighborhood of Manhattan. StreetEasy is owned and operated by Zillow Group (NASDAQ: Z and ZG). StreetEasy is a registered trademark of Zillow, Inc.

September 17, 2019

Reveal: Actor Couple Zosia Mamet + Evan Jonigkeit’s Upstate Retreat

When actor Zosia Mamet and her husband, actor/producer Evan Jonigkeit neared the end of a year-long renovation of their rustic home in upstate New York, they looked no further than West Elm's original, modern designs to complete the space. Having been long-time West Elm customers, they turned to the Brooklyn-born global design company for help to balance modern flair with a warm and inviting space for guests.

Debuting today on WestElm.com, customers can find exclusive home photos, video, and shop the look of the actor couple's completed home + renovation as they share a glimpse inside the process and their favorite pieces in the home, which include:

For a closer look, including a tour of Zosia + Evan’s NYC apartment, visit West Elm’s Front + Main blog. Plus, pick up this week's People magazine issue hitting stands on September 20 when the couple welcomes editors to the space.

September 9, 2019

West Elm Honored for Social Good by Fast Company

West Elm Selected in 2019 Innovation by Design Awards for Work on Atitlán Project

West Elm, the global design and lifestyle company, was recently honored for its mission of using design for good. West Elm was selected by Fast Company for its 2019 Design Awards in the Social Good category for its work through the Atitlán Project, a limited edition collection launched in May 2019.

Inspired by the vibrant culture and indigenous craft of Santa Catarina Palopó, a small community on the northeastern shore of Lake Atitlán in Guatemala, West Elm collaborated with Roar + Rabbit and Meso Goods to create 14 one-of-a-kind swivel chairs and ottomans handcrafted by Guatemalan artisans. The chairs were auctioned off in May, and West Elm donated 100 percent of the proceeds to Pintando el Cambio Association, a non-profit transforming communities through art and local histories.

To read more about the project, see West Elm's announcement here.

Fast Company’s Innovation by Design is the only competition to honor creative work at the intersection of design, business, and innovation. The awards recognize people, teams, and companies solving problems through design. 

Click the image above to download the project look book.

Fast Company selected an influential and diverse group of 483 leaders in fashion, architecture, graphic design, data visualization, social good, user experience, mobility, and more as finalists for the awards. This year’s applicant pool was the most competitive ever, with more than 4,300 entries.

View the complete Innovation by Design honoree list at: http://www.fastcompany.com/innovation-by-design/2019 

View more designs by West Elm at www.westelm.com.

June 7, 2019

West Elm Celebrates Pride Month with Ben & Jerry’s Collaboration Benefitting HRC

June is Pride Month! West Elm will celebrate by reprising its annual “We Welcome All” campaign throughout June, but this year there’s a sweet twist. Nothing brings communities together in the summer like a bowl of delicious ice cream, which is why West Elm partnered with the iconic Vermont-based ice cream company Ben & Jerry’s to collaborate on a special line of eco-friendly ice cream bowls to benefit The Human Rights Campaign (HRC).

Made in Mexico from 100% recycled glass sourced from used, broken, or defective soda bottles, the ice cream bowls are also meant to also divert waste from landfills. Ben & Jerry’s will also sell the bowls in their flagship downtown Burlington, VT store and world-famous Waterbury, VT store and on their website.

Since 2017, West Elm has supported Pride Month and The Human Rights Campaign with its “We Welcome All” campaign celebrating inclusion, equality, and diversity across the company. Over the past two years, Williams-Sonoma Inc. has donated more than $1.4 million to HRC through product collaborations and initiatives. This is the first time West Elm has launched a Pride month product collaboration with the Ben & Jerry’s Glass Ice Cream Bowls.  For every Ice Cream Bowl purchased, West Elm and Ben & Jerry's will donate 50% of the purchase price to HRC.

On June 13th, West Elm and Ben & Jerry’s welcome all to celebrate equality + community with Ben & Jerry’s Ice Cream Socials in all stores* at 5:00 p.m. local time. Enjoy a complimentary ice cream scoop and learn more about the important work of the Human Rights Campaign - America's largest civil rights organization - and how to get involved in Pride Month activities. Even sweeter news, Ben & Jerry's scoop shops will pop-up in select markets**, bringing back their custom flavor for marriage equality, "I Dough, I Dough".

Reserve your scoop by RSVPing at https://events.westelm.com/icecreamsocial. Click here to find your local West Elm store.

As part of its “We Welcome All” marketing campaign, West Elm will share content throughout the month featuring unique passions + personalities to foster a diverse community:

  • Check out the Haute Seat Video Series on the Front + Main Blog featuring exclusive interviews of members of the LGBTQ+ community with host Sean Santiago, Art Director at Out Magazine
  • Tune in to @WestElm social channels to see what makes West Elm associates proud
  • Get inspired by Design Crew projects on the Front + Main blog featuring LGBTQ content creators @Yummertime and @Mr.Benfield
  • View West Elm's comprehensive Pride Month celebrations on the We Welcome All landing page.

* All stores including Canada and Puerto Rico, excluding outlets.

** NYC (Chelsea), Seattle, Orlando, Portland (OR), and Cleveland


Hannah Wickberg, West Elm


May 20, 2019

West Elm’s Design Crew Sets the SummerStage in Central Park

In collaboration with New York’s Capital One City Parks Foundation SummerStage, West Elm, the Brooklyn-based global design company known for its original, modern designs, has brought its outdoor living expertise to the newly renovated venue in Central Park opening this summer. Capital One City Parks Foundation SummerStage, located near West Elm’s Brooklyn home, will feature indoor and outdoor spaces expertly designed by West Elm’s Design Crew team. All season long, New Yorkers and park visitors can enjoy a quintessential New York summer experience at SummerStage with the stylish comforts of home.

“At West Elm, we are always looking for new ways to impact the communities we belong to – near and far,” said Alex Bellos, West Elm President. “Our relationship with a New York institution like SummerStage allows us to serve our home community by providing modern, comfortable spaces for New Yorkers to enjoy some of the city’s best free programming right in our backyard.”

Capital One City Parks Foundation SummerStage is New York City's largest free outdoor performing arts venue, bringing nearly 100 free benefit shows to Central Park and 17 additional neighborhood parks throughout the five boroughs. As the official furniture partner*, West Elm outfitted all indoor and outdoor performer, VIP, and member areas within the SummerStage site that will reopen this week after a $5.5 million transformation.

West Elm’s Design Crew was up for the challenge, styling the new venue to enhance each visitor’s experience and reflect the best of the brand’s expertise in modern, sustainable living. Some highlights in the space include:

  • Enhanced outdoor areas with picnic tables for SummerStage member gatherings and standing tables for convenient concert viewing.
  • Customized dressing rooms for artist pre-show prep, each styled with a unique look and feel.
  • West Elm’sresponsibly sourced designs throughout, including Fair Trade Certified, 100% Organic, handcrafted, and sustainably sourced pieces.

As part of West Elm’s commitment to impacting accessible spaces in its hometown, this summer West Elm will also support NYC Parks’ “Cool Pools” project to transform dated New York City public pool decks into vibrant and engaging places that bring communities together. West Elm’s outdoor furniture donation will contribute to the project’s mission to improve the comfort, functionality, appearance and overall experience at New York City public pools.

*Also, join West Elm for West Elm Day at Capital One City Parks Foundation SummerStage on August 4th featuring singer-songwriter Corinne Bailey Rae. Celebrate summer with on-site activations, giveaways and more! Visit SummerStage.org to see the full 2019 lineup.

About West Elm

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

About SummerStage

Capital One City Parks Foundation SummerStage is New York’s largest free outdoor performing arts festival. SummerStage annually presents approximately 100 performances in 15-18 parks throughout the five boroughs. With performances ranging from American pop, Latin, world music, dance and theater, SummerStage fills a vital niche in New York City’s summer arts festival landscape. Since its inception 34 years ago, more than six million people from New York City and around the world have enjoyed SummerStage. Capital One is the Title Sponsor of SummerStage. For more information, visit www.SummerStage.org.


Hannah Wickberg

West Elm


May 1, 2019

West Elm Uses the Power of Social Design to Support Guatemalan Artisans

Proceeds From a Limited Edition Collection Will Benefit Pintando el Cambio Association

Click the image above to download the project look book.

West Elm, the global design and lifestyle company, will continue its mission of using design for good by introducing a limited edition collection titled the Atitlán Project. Featuring an array of artfully designed products, the Atitlán Project celebrates the vibrant culture and indigenous craft of Santa Catarina Palopó, a small community on the northeastern shore of Lake Atitlán. West Elm collaborators Roar + Rabbit combined their whimsical designs with Meso Goods’ bold graphics to create 14 one-of-a-kind swivel chairs and ottomans handcrafted by Guatemalan artisans. Each piece is an exquisite work of art for the home that will be available at auction via Paddle8.com from May 6-May 22. West Elm will donate 100 percent of the proceeds to Pintando el Cambio Association, the non-profit transforming communities through art and local histories.

“Our mission for introducing the Atitlán Project is to demonstrate how the power of design can ignite social change for our artisan partners throughout Guatemala,” said Alex Bellos, president of West Elm. “Together with Pintando el Cambio Association we can help create socioeconomic opportunities and deepen our commitment to the people behind our products and their communities.”

Click image above for more images of the one-of-a-kind pieces being created

Pintando el Cambio Association has worked to create economic development in Santa Catarina Palopó by painting colorful patterns of cultural significance on the town’s homes since 2017. West Elm’s donations from the Atitlán Project will help Pintando el Cambio Association paint approximately 70 percent of the homes by the end of 2019, supporting the town’s 6,000 residents.The Atitlan Project has helped preserve my culture’s heritage by contemporizing our traditional craft and providing better possibilities for artisans,” said Diego Olivero, the Guatemalan designer and co-founder of Meso Goods who introduced West Elm to Pintando el Cambio Association’s mission back in 2017.

“This partnership speaks to the good that comes when companies like West Elm honor the stories behind their products and when grassroots organizations are open to exploring innovative approaches to development,” said Harris Whitbeck, project founder of Pintando el Cambio Association. “It is about great design coming together with a vibrant culture to bring about empowerment and a better understanding between communities.”

Mitzie Wong and Wendy Wurtzburger of Roar + Rabbit travelled to Santa Catarina Palopo with Olivero in 2017. “Santa Catarina Palopo captured our imaginations and the Pintando el Cambio Association’s mission captured our hearts. We were thrilled at the idea of celebrating Lake Atitlán with paintings and handcrafted designs on our iconic swivel chairs,” said Wurtzburger. Together they conceptualized the power that design can have to create meaningful change in the lives of Guatemalan artisans, and designed the 14 artfully woven, hand-embellished, and hand-embroidered furnishings that will be up for auction. “We couldn’t wait to partner with Diego to share ideas about how to translate the beautiful landscape, vibrant community and artisan technique into one-of-a-kind pieces that benefit the people making them,” said Wong.

Click the image above for more hi-res imagery of the collection.

Beginning May 6, Paddle8.com will host an online auction of the Atitlán Project handcrafted pieces with 100 percent of the proceeds benefiting Pintando el Cambio Association. Opening bids for the Atitlán Project ottomans will begin at $750 and bids for the Atitlán Project swivel chairs will begin at $1500. A selection of works will be on view at A/D/O in Greenpoint, Brooklyn on May 7 and May 8. West Elm invites the public to a panel presentation on May 7 at 7 p.m. titled, “Crafting a Brighter Future; The Power of Social Design” featuring Olivero, Wong, Whitbeck, Wurtzburger and Rebecca van Bergen, founder of artisan non-profit buildanest.org. Space is limited and attendees are encouraged to RSVP via https://atitlan.eventbrite.com to enjoy an evening of cocktails and a live DJ set by SteveTek. 

An affordable collection of the Atitlán Project featuring colorful patterns and motifs is available now at select West Elm stores and online at www.WestElm.com/TheAtitlanProject, and includes items such as tote bags, decorative pillows, rugs + more with prices ranging from $34 to $1899. These works will also be on view at West Elm Chelsea located at 112 W. 18th St, New York, NY 10011 from May 13-May 22 as an official NYC Design Week exhibition. Half of the retail price for items in this assortment will be donated to Pintando el Cambio Association. To learn more about the Atitlán Project and to support Pintando el Cambio Association visit www.WestElm.com/TheAtitlanProject.

About West Elm

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.


West Elm Press Contacts:

Hannah Zeskind

Public Relations Associate


April 3, 2019

West Elm Arrives in Old Town Alexandria

West Elm, the global design and lifestyle company with a commitment to conscientious design and sustainability, will open its first Alexandria location on Thursday, April 18 at 10 A.M. West Elm Alexandria will open its doors in the heart of the historic Old Town North neighborhood with regular events, pop-ups and workshops led by local small businesses that spur creativity and connect like-minded individuals. The new 12,000 sq. ft. location will showcase West Elm’s exclusive summer assortment alongside its collection of original, modern home decor and accessories. Customers will discover new inspiration with every visit and can connect with West Elm’s Design Crew experts for free design services either by an appointment made in store or by scheduling online at WestElm.com.

“Our new store in Alexandria will provide a home for the community to source inspiration, seek design advice, and connect with neighbors at local events,” said Andres (Dru) Ortega, director of public relations. “We have a team of passionate and friendly associates who are excited to introduce West Elm to Old Town North.”

Customers can also shop products made in Old Town as part of the West Elm Alexandria LOCAL assortment. In 2014, West Elm set out to empower local artists and makers with its LOCAL program by offering small businesses retail space to sell and market their specialty products. With the opening of West Elm Alexandria, the LOCAL network will continue to expand with the addition of five D.C.-area artists and makers including:

Come meet the West Elm Alexandria team on Wednesday, April 17th, when neighbors, friends, and the community are invited to a Grand Opening Party from 6 - 8 p.m.:

  • Enjoy special discounts, cocktails by Johnnie Walker*, and bites served up by local vendors including Nice Cream handcrafted ice cream and popcorn by Popped Republic
  • Shop for a good cause! West Elm has partnered with its friends at Leesa Sleep to donate a portion of the night’s proceeds towards providing mattresses to the D.C. Dream Center in support of their mission to serve their community holistically, from mentoring and tutoring to legal assistance and personal development.
  • Plus, Alexandria residents are invited to enter the West Elm sweepstakes* offering local customers a chance to win a $2,000 shopping spree.
  • RSVP to the celebration by visiting:  www.westelmalexandria.splashthat.com.

For up-to-date information on in-store promotions and events, follow West Elm Alexandria on Instagram (@westelmalexandria) and “like” the West Elm Alexandria store on Facebook. West Elm Alexandria is open Monday - Saturday, 10:30 a.m. - 8:00 p.m., and Sunday 12:00 p.m. - 6:00 p.m. The store’s address is 925 N. Asaph Street, Alexandria, VA 22314 and the phone number is (703) 838-2851. Applicants interested in joining the West Elm Alexandria team may send an email to WestElmStores@wsgc.com.

*Must be 21+ to participate

**Open only to residents that live within the Alexandria, VA area. Official rules of the sweepstakes can be found on the Alexandria Sweepstakes page.


Contact for West Elm:

Hannah Wickberg


March 15, 2019

West Elm Shares First Look at Queer Eye’s Kansas City Loft

Today with the launch of Queer Eye’s third season, West Elm is excited to reveal an in-depth look at Queer Eye’s Kansas City loft outfitted exclusively by West Elm. West Elm collaborated with Bobby Berk, design expert and one of the Fab Five on Queer Eye, to design the space used for filming Season 3, complete with a living room, kitchen, entertaining and makeover area – everything the Fab Five needed to pull off their life-changing transformations. West Elm pieces can be found making an impact in each episode and in every heroes’ home.

The loft was designed to be both beautiful and functional – serving not only as a TV set, but a home for the Fab Five cast and crew. This is where Berk’s design expertise came into play in making a TV-worthy statement. “I wanted to create a space that felt exciting, inspiring and fun, but also comfortable and welcoming,” said Berk. “The loft is a place where we can host our heroes and show them a good time.”

Pulling in warm tones and texture helped bring that welcoming vibe to life for Season 3. West Elm pieces that Berk chose to achieve the loft look include:

Shop more of the look at Westelm.com/QueerEye.

West Elm traveled to Kansas City to join the Fab Five as they filmed Season 3. Our Design Crew team provided their FREE design services to add the finishing touches to the space. West Elm Kansas City (@WestElmKC) also welcomed Berk and one of the show’s makeover heroes into the store located at 400 W 47th St to select the perfect pieces for her home – catch the moment in episode 5, and get a behind-the-scenes of the store visit on our Front + Main blog.

West Elm wants to help customers achieve the loft look or revamp their own space with exclusive editorial content and inspiration. Fans and viewers can check out West Elm’s Front + Main blog for more photos of the Fab Five Loft, including an exclusive design Q & A with Bobby Berk, and a peek behind the scenes of the show’s filming in Kansas City. Tune in to the @westelm Instagram Stories for more content running throughout the month of March and visit www.westelm.com/shop/new/queer-eye/ for information or to shop the complete Loft look.

For more information, please contact Hannah Wickberg at hwickberg@wsgc.com.

March 7, 2019

Rent the Runway and West Elm Partner to Revolutionize Home Design

Home design is now easy, sustainable, and accessible through the convenience of rental 

Rent the Runway, Inc. - the company that pioneered clothing rental as an essential utility in women’s everyday lives with the world’s first living closet, and West Elm, the global design and lifestyle company with a commitment to conscientious design and sustainability, announced today a partnership to make modern design accessible through the convenience of rental. Starting this summer, bundles of hand-selected West Elm textiles will be available for rental through Rent the Runway Subscriptions. Available at renttherunway.com/westelm, Rent the Runway Subscribers can select from 26 exclusive bundles of decorative pillows, throws, shams, quilts and coverlets ranging in style, print, texture and color to complete their living rooms and bedrooms. This is the first time West Elm has made products available for rent, and the first time Rent the Runway has expanded its offerings beyond apparel and accessories.

“This is a monumental moment for Rent the Runway and the sharing economy as a whole. We know that clothing is often a vehicle to help people feel confident and expressive, and this new partnership will unlock that feeling through home decor,” said Jennifer Hyman, Co-Founder and CEO of Rent the Runway. 

“We are making it easier than ever for customers to discover great design for their spaces,” said Alex Bellos, president of West Elm. “Each of our 26 curated home bundles encourage subscribers to translate their playful and bold style to decorating, and allow them to experience West Elm’s original, modern products from the comforts of home.”

The partnership provides subscribers the freedom to update their homes as often as they update their closet by offering:

  • Curation: Each bundle consists of a curated selection of new and seasonal West Elm textiles for the bedroom and/or living room. Bedroom bundles will include a tailored mix of a quilt, coverlet, throw or blanket, shams, and decorative pillows to perfectly dress a bed while living room bundles will include a stylish pairing of decorative pillows and/or a throw – making it easy to accessorize any space. 
  • Style: Rent the Runway subscribers will be able to rent the West Elm bundles as one of their rotating spots via RTR Unlimited or RTR Update. Each bundle is designed by West Elm to help customers express their personal style at home with the brand’s signature quality products including Belgian Linen Quilts, Chenille Rib Throws, and Off Center Abstract Pillow Covers.The hand-selected pieces feature textures like organic cotton, velvet, hand-spun silk, and Belgian flax linen in stone white, rosete, mineral blue, golden oak, carmine red and colorful embroidery. 
  • Convenience: This rental model provides RTR members with the flexibility to redesign their spaces when inspiration strikes and because members will be renting through their subscriptions, members can keep the bundles for any time period they’d like, from a couple of weeks to months and beyond. Rent the Runway also will offer subscribers the opportunity to purchase a bundle at a discounted rate.

The partnership underscores both companies’ mission to encourage sustainable living. RTR is creating a new model of dynamic ownership based on a new relationship with clothing that becomes a far superior consumption system for women, and the world, to sustainably live by. Through access and relief of ownership, RTR is powering women everyday to express themselves freely and without restriction. By doing this they can focus on owning the most important thing in their lives, themselves. West Elm is leading the industry through conscientious design that stands for self-expression, passionate creativity, and ethical standards. With 90 percent of its products designed in-house, West Elm has curated a global selection of local, handcrafted, sustainably sourced, and Fair Trade Certified products that look good and do good both at home and in the world. 

Rent the Runway COO Maureen Sullivan and West Elm President Alex Bellos will discuss the partnership for the first time publicly on stage at SXSW in Austin. The panel, “Living a Rented Life,” will take place on Saturday, March 9 at 12:30pm at The Four Seasons Ballroom AB (98 San Jacinto Blvd.) and will be moderated by Sheila Marikar, writer for The New York Times, New Yorker, Fortune, and more. To celebrate the launch, RTR and West Elm invite customers on March 9 - 10 to experience the RTR Living Closet at West Elm Austin located at 1011 W 5th St #100, Austin, TX 78703. To RSVP and see the full schedule of in-store events please visit herefor Saturday and herefor Sunday.

Rent the Runway’s Unlimited subscription costs $159 a month and allows for unlimited access to more than 600 designers of clothing, accessories and starting this summer, home decor from West Elm. The inventory ranges from tops, skirts, pants, outerwear, handbags, cocktail and evening styles, and home decor from designers like Rag & Bone, Reformation, Brock Collection, Victoria Beckham, Veronica Beard, Levi's and West Elm. Members can keep their items for as long as they want and swap them out whenever they are ready for something new. 

For more information on the partnership, visit www.renttherunway.com/westelm


About Rent the Runway

Rent the Runway is transforming the way modern women get dressed and disrupting the $1.7 trillion global fashion industry by empowering women to rent, versus buy clothing. Founded in 2009 with a vision to build the ‘closet in the cloud,’ RTR believes that women everywhere will soon have a subscription to fashion, making apparel rental an indispensable utility while also empowering women to feel their best every day. RTR carries apparel and accessories by over 600 designer partners with options for work, weekends and special occasions. The company has built in-house proprietary technology and a one-of-a-kind reverse logistics operation to fuel the rapidly growing business and retail stores of the future. RTR has ten million members and employs over 1,200 people - 73% of whom are women and 91% are female and/or non-white, and all of whom have equal benefits across the organization.

About West Elm

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

Press Contacts

Rent the Runway 

Gabby Cohen, Communications & Business Development


West Elm 

Andres (Dru) Ortega, Public Relations & Influencer Marketing


January 9, 2019

Introducing Water Street: Our Soft, Stylish and Sustainable Bath Collection

Today we announce the launch of Water Street, our new offering of modern and stylish bath and body products. Water Street is a comprehensive collection of bath products -- from sleek vanity collections and towels to Mid-Century bathroom hardware and lighting -- that help our customers elevate the everyday. Designed in-house at our Brooklyn headquarters on Water Street, the exclusive line combines our signature modern style with our high standards of quality and responsibly sourced materials.

“The Water Street collection extends our modern, sustainable designs to every room of the home, making us a compelling and accessible destination for our customers as they build their homes and registries,” said Catherine Schwartz, SVP of Merchandising at West Elm.

We introduce Water Street today with more than 140 products available exclusively at WestElm.com/WaterStreet and at our 100+ West Elm stores in the U.S., Canada, UK and Australia. The collection ranges in price from $5 for an organic cotton textured hand towel to $199 for the Sphere + Stem Sconce and includes conscientiously designed products for the bath and body.

  • 100% Organic Cotton Towels ($5-$95): Grown according to certified Global Organic Textile Standards (GOTS), each towel’s fibers are grown without the use of pesticides, insecticides and synthetic fertilizers and are safe for any home as well as for customers with sensitive skin.
  • Mid-Century Hardware + Lighting ($14-$199): Drawing on our iconic Mid-century designs, we created a range of antique brass, chrome and polished nickel products that instantly transform any space with their utility, light and function.
  • Shower Curtains + Bath Mats ($19-$59): Textured shower curtains and bath mats in distinct and modern patterns are made from 100% organic cotton and Oeko-TexTM certified, making them healthy for both you and the environment.  
  • Bath Soaps + Lotions ($9-$22): Create the perfect bath oasis with luxurious essentials like our geo waffle organic cotton robe and slippers, aromatic hand wash and lotions in collaboration with Lightwell Co., and relaxing musee bath bombs.
  • Countertop Bath Accessories ($9-$99): Masterfully designed in unique finishes ranging from industrial to modern, our array of countertop bath accessories are easily mixed, matched and personalized to keep sinks, shelves and vanities tidy.

To celebrate the launch of Water Street, we invite customers to join us on January 17 from 6:30 - 8 p.m. for a FREE Design Crew Workshop hosted at every West Elm store in the U.S., Canada, and Puerto Rico. Our Design Crew experts will share helpful tips on choosing the best towel, creating the ultimate spa bath, and styling a bed and bathroom. Visit www.westelmdesigncrewbathworkshop.splashthat.com to RSVP for the FREE Design Crew Bath Workshop.

Shop the complete Water Street collection at WestElm.com/WaterStreet and in the Spring 2019 catalog online here. For ideas, advice and inspiration on incorporating Water Street into your everyday, please visit our blog Front + Main at blog.westelm.com.

About West Elm

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.


good design

We design 95% of our products in-house for original style & quality you won’t find anywhere else.


good for people

Our Fair Trade Certified™ and Handcrafted collections do even more to support the communities who make them.


good for the planet

We prioritize responsible sourcing. That means more recycled, upcycled & FSC®-certified—and less waste.


good for you

From organic fibers to low-VOC finishes, we’re making it easy to create a healthy home for you & your family.

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