February 24, 2022

West Elm Unveils New Ceramics Residency for BIPOC Artists Based in NYC

West Elm’s Artist in Residence Initiative supports BIPOC artists with a dedicated ceramics workspace inside the brand’s creative studios 

BROOKLYN, NY – February 24, 2022 – Today, global design company West Elm announces the launch of its Artist in Residence Initiative, a unique collaboration with New York City artist. West Elm’s residency invites BIPOC established and emerging artists without access to a traditional ceramics studio to explore the medium at our product design facility in Brooklyn.  

This program reinforces West Elm’s mission to strengthen local economies and boost burgeoning artists and designers, especially in underrepresented areas. "We’re a Brooklyn-based company, so artists are in our backyard,” says senior studio manager Gary Webb, who spearheaded the initiative. “It’s easy for them to get here and create new work.” 

In 2022, eight artists will each have 12 weeks to create new work at West Elm’s 750-square-foot ceramics studio. As part of the initiative, West Elm provides a ceramic technician to assist the artists in the process of running kilns, monitoring drying, and more.  

The program's first participant is Reverend Joyce McDonald, a multidisciplinary artist focused on sculpture and painting. Reverend McDonald is also a chaplain, advocate, activist, and 36-year AIDS survivor. After her diagnosis in 1985, she took up art therapy. This is where her love for sculpting began. “Once I touched the clay, it’s like something just came over me,” she says. “I started doing sculptures, and they unleashed the deepest-darkest secrets in my life.”  Reverend McDonald was ordained as a minister at the Church of the Open Door in 2009. She helps people find healing through her art, which reflects her life stories and her ministry work.  

West Elm hopes to foster career-building opportunities for all artists who enter the program. 

To learn more about Artist in Residence Initiative and Reverend Joyce McDonald’s work, visit www.westelm.com/pages/features/reverend-joyce-mcdonald/.  

December 9, 2021

And Just Like That… West Elm Reveals Latest Design Project With Highly Anticipated New Chapter of “Sex and the City”

Lily and Rose Goldenblatt’s undoubtedly stylish bedroom marries functionality with femininity fit for any growing fashionista     

Global design company West Elm unveils its latest design project for HBO Max’s highly anticipated series, “And Just Like That…” Set Decorator, Carol Silverman, worked with West Elm Kids to create the ultimate shared bedroom for Charlotte’s growing daughters, Lily and Rose Goldenblatt. The chic space marries functionality with feminine prints and colors while telling the story of the characters through a new, grown-up lens.

“It was exciting to partner with West Elm for this room,” said Silverman. “Lily and Rose’s room had to fulfill a few functions. It had to by stylistically consistent with Charlotte’s taste [and] reflect the girls’ lives as they are now.”

The space was designed to reflect Lily and Rose’s personalities while representing Charlotte’s preppy style and classic charm. Pairing West Elm modern furniture pieces with traditional prints and patterns helped to create a sophisticated space that still felt youthful and fun. “The pieces I chose to incorporate are sophisticated and modern as well as have a light and bright quality that brought in fun and flair, a perfect look for Charlotte’s kids,” said Silverman.

Taking direction from the fashion world, Carol mixed various textures and patterns with hues of pink, dimensional art pieces, and furniture of mixed heights to build an interesting design landscape that felt livable and stylistically consistent.                                                         

Pieces to create Lily and Rose’s bedroom included:

The final result features transitional furniture pieces and functional accessories that can grow with the sisters. Remaining true to West Elm’s ‘Good Design’ approach, the space features sustainably sourced, handcrafted, Fair Trade Certified, 100% organic cotton, and Contract Grade products that are good for the planet and good for the home.

To learn more about the design process and shop items from Lily and Rose’s bedroom visit www.westelm.com/and-just-like-that. West Elm Kids today features more than 2,000 products for baby, kids, and teens that are thoughtfully crafted to grow with children, including 75 pieces of multi-functional and multi-purpose furniture. For more information on West Elm Kids, visit www.westelm.com/kids.  

The first two episodes of AND JUST LIKE THAT… are now streaming on HBO Max. The remaining eight episodes will premiere weekly on subsequent Thursdays.

About HBO Max™:

HBO Max™ is WarnerMedia’s direct-to-consumer streaming platform, offering best in class quality entertainment. HBO Max features the greatest array of storytelling for all audiences from the iconic brands of HBO, Warner Bros., DC, Cartoon Network, Adult Swim, Turner Classic Movies and more. The platform launched in the United States in May 2020 and introduced a lower priced, advertising-supported tier in June 2021. HBO Max began its global rollout launching in markets across Latin America and the Caribbean this summer, followed by its first European launches in the Nordics and Spain this fall. It has been announced that HBO Max will continue its European expansion for a global reach of 67 countries in 2022. 

November 15, 2021

Reveal: Actress Maya Erskine’s nursery is cozy central – and an ode to her childhood

West Elm Design Crew helped Emmy nominated actress lean into soothing vibes and personal touches for a unique nursery 

West Elm Kids today unveils its latest celebrity design project with PEN15 co-creator, producer, and actress, Maya Erskine. Following a headline-making pregnancy announcement, Hulu star Maya Erskine and partner, This is Us actor Michael Angarano, partnered with West Elm Design Crew to prepare for baby. They worked together to create a nurturing nursery space with plenty of room for baby Leon to play, learn and grow.  

Selecting West Elm Kids’ original and modern products, Maya and lead designer Dallas Wagman from West Elm Burbank, created a space that is light, airy, and carefree. While Maya didn’t consciously commit to a décor theme, she and Dallas’s West Elm Kids picks were guided by texture, color, and interior design.

  • Dallas incorporated a rich, tactile mix of fabrications to inspire Leon as he grows, including nubby, soft-to-the-touch throws, such as the Luxe Chenille Baby Stroller Blanket (29.50), and knit stuffed animals ($33), a Rainbow Zigzag Wool Rug ($700), and the handwoven Mushroom Basket ($39) and Modern Weave Lidded Hamper ($130).
  • Natural woods and neutral colored upholstery were chosen for their soothing tones, including  the GREENGUARD Certified Natural Nash Crib ($799), and the dark wood Dawson Dresser and Topper ($1,199) changing table for a touch of contrast. The room’s layout was thoughtfully designed to ensure ample space for parents to move around easily, and room for Leon to play.
  • Avoiding gendered blues, pinks, and pastels, Maya and Dallas gravitated towards a calming foundation of neutral tones, with bold, energizing pops of color. “This allows your child to figure out what they like without you forcing your own favorite colors on them,” Dallas says.
  • Remaining true to West Elm’s ‘Good Design’ approach, the space features sustainably sourced, handcrafted, Fair Trade Certified, 100% organic cotton, GREENGUARD Gold and STANDARD 100 by OEKO-TEXT Certified, and Contract Grade products that are good for kids, good for the planet, and good for the home.

To make the nursery feel unique and personal, Maya decorated the room with a collection of stuffed animals, a painting of their family dog, Pearl, a collection of Japanese books from her childhood, and draped the crib with a Peter Rabbit embroider rail cover from her cousin. “Don’t worry so much about cohesion – just get things you love,” Maya says. “Keep it simple and don’t go too wild because your baby will outgrow it.”

An admittedly “really indecisive person,” Maya leaned on Dallas to source furniture and validate her hunches. “It was amazing to have someone with a great eye help me pick things and assure me, so I didn’t have to worry about anything,” she says.

West Elm’s Design Crew services are available free to all customers to help answer style questions and advise on room planning via an online chat, virtual consultations by video, phone, and email, and in-store by appointment. To learn more about the West Elm Design Crew, visit www.westelm.com/designcrew.

To learn more about the design process from Maya Erskine herself and shop items from baby Leon’s nursery, visit www.westelm.com/MayaErskine. West Elm Kids today features more than 2,000 products for babies, kids, and teens that are thoughtfully crafted to grow with children, including 75 pieces of multi-functional and multi-purpose furniture. For more information on West Elm Kids, visit www.westelm.com/kids.  

November 8, 2021

TOMS and West Elm Introduce Limited-Edition Holiday Collection

TOMS & West Elm Co-Designed an Exclusive Line of Sustainably-made Footwear for the Whole Family 

LOS ANGELES, CA, November 1, 2021 - Today mission-based footwear brand TOMS and global design and lifestyle company West Elm, released a limited-edition holiday collection featuring exclusive prints and patterns designed exclusively for TOMS best-selling slipper and slip-on styles. With a shared commitment to community and purpose-driven initiatives including responsible design, the two brands came together to launch the first TOMS x West Elm collection featuring seven indoor/outdoor slippers and slip-on styles for men, women, and kids, just in time for fall and the holiday gift-giving season. The collection is available online at TOMS.com and in TOMS retail stores nationwide starting today. A limited-edition TOMS x West Elm throw blanket is also available for pre-order at WestElm.com. 

The 100% vegan collection features a modern Welsh print—designed in-house by the West Elm team—and includes the ultra-popular Ezra, made with a convertible heel for customizable wear, and TOMS iconic Alpargata, both of which have been outfitted with faux shearling lining and warm, waffle knit uppers. 

Earth-friendly materials appear across select styles in this collection, such as 100% organic cotton uppers, REPREVE® recycled fibers, and Eco EVA outsoles derived from sugarcane—a renewable resource that removes carbon from the air. Finally, a limited-edition TOMS x West Elm throw blanket completes this collection, designed with soft, responsibly sourced 100% organic cotton for the comfort-obsessed. 

Rooted in West Elm’s Good Design approach by sourcing sustainable materials and making ethical manufacturing decisions that are good for the planet and good for the home, the collection also features West Elm’s signature, modern aesthetic. The exclusive Welsh print was designed especially for this limited time collection and to be worn indoors or out, once again allowing you to bring the comfort of home with you, wherever you are. 

To view and order the full array of family-friendly styles at prices ranging from $36.95 to $64.95 visit TOMS.com and TOMS retail stores nationwide starting today. A limited-edition TOMS x West Elm throw blanket is also available for pre-order at WestElm.com. For more information on the collection or to request images, please visit West Elm’s pressroom at www.press.westelm.com.

About TOMS SHOES, LLC

TOMS is a footwear and lifestyle brand using business to improve lives. Since 2006, our community has impacted 100,000,000 lives through support for the work of non-profit organizations around the world. 

We believe in a future where all people have a chance to thrive. That’s why we’re committing 1/3 of our profits to grassroots good, supporting people working to build a more equitable tomorrow. Our support is focused on boosting mental health, increasing access to opportunity, and ending gun violence—all elements we know to be essential for progress to take root. 

In other words, we’re not changing the world, but we’re at the feet of the people who are.  So throw on your TOMS and let’s keep moving forward.

@TOMS

@WestElm

#TOMSxWestElm

November 1, 2021

West Elm and Heather Taylor Home Debut Holiday Collection

A celebration of prints and patterns, the colorful line brings California style to the holidays this season

Brooklyn, NY – November 1, 2021 – Today, global design company West Elm debuts its second capsule collection with Los Angeles-based textile designer, Heather Taylor. With a colorful holiday twist on her signature ginghams and plaids, the Heather Taylor Home x West Elm Holiday Collection brings California style exclusively to WestElm.com. Priced starting at $24.50, the collection features styles that highlight Heather’s signature use of gingham, stripes, and color on furniture, textiles, and dinnerware designed for holiday entertaining and creating cozy winter vibes at home. The Heather Taylor Home x West Elm Holiday Collection is available beginning today at WestElm.com/HeatherTaylorHome.

“I’m excited to partner with West Elm again to bring Heather Taylor Home to the holiday season,” said founder and designer Heather Taylor. “This timeless collection marries quintessential holiday hues with a festive palette of almond, sage, and rose, and classic patterns that feel modern when mixed with any holiday decor.”

In collaboration with West Elm’s in-house design team, Heather Taylor encourages unabashed pattern, and scale mixing and matching with her design-driven collection. Vibrant hues are peppered throughout the furniture and home décor offerings, including a traditional holiday assortment of reds and greens alongside more neutral tones including Almond, Midnight, and Nutmeg that add a modern flair to classic holiday décor. A variety of textures, including Sherpa and linen, delicate ruffles, and scalloped edges, help customers to easily achieve Taylor’s signature look this season.

With more than 115 new products, the Heather Taylor Home x West Elm Holiday Collection debuts new and enticing product categories for Taylor, including tabletop and made-to-order upholstery, across both West Elm and West Elm Kids. True to West Elm’s ‘Good Design’ approach, the holiday assortment features sustainably sourced and 100% BCI cotton throws and table linens, bedding made of Fair Trade European Linen, and shower curtains and bath mats made of 100% organic materials, making the collection good for the planet and good for the home.

Customers can shop the Heather Taylor Home x West Elm Holiday Collection beginning today, including:

  • Tartan, plaid, and gingham table linens including napkins, table runners, placements, and coasters starting at $24.50
  • Gingham and Mistletoe Stamped tabletop collections that include dinner plates, salad plates and mugs, starting at $42
  • Festive large and mini gingham holiday stockings for $38
  • Sherpa lined throws for $90
  • Striped, gingham, plaid, and tartan pillow covers starting at $42.50
  • Baby and kids bedding and linens starting at $60 for a crib sheet
  • Doormats and rugs available in full range of sizes starting at $30 for a doormat
  • European Linen bedding and textiles starting at $160 for a Twin Duvet
  • Bath mats and shower curtains starting at $40
  • Striped and gingham linen curtains starting at $109

“Decorating my home for the holiday season has become a tradition that is so special to my family and me,” said Taylor. “My daughters love our custom of bringing out our seasonal pillows and décor, a fun cue that the holidays are just around the corner! I’m hoping this collection will evoke a similar sense of excitement and joy to families and homes this holiday season.”

Join Heather Taylor on Thursday, November 11th as she hosts an exclusive Facebook Live Shopping Event, inviting viewers to shop her exclusive holiday collection. Taylor will stream live from West Elm’s Facebook feed at 3:30 PM EST/12 PM PST live from New York City to share her holiday styling tips and tricks and must-haves from the collection. To RSVP and set a reminder to watch, please visit www.Facebook.com/WestElm. Following along using #HTHxWestElm.

To shop the full Heather Taylor Home x West Elm Holiday Collection, visit www.WestElm.com/HeatherTaylorHome. To learn more about the partnership and view the full collection visit the West Elm press room at www.press.westelm.com/lookbook/heathertaylorhomeholiday.

October 28, 2021

West Elm Partners With The Strategist on a Co-Branded Digital Shop

Live today, the shop features some of The Strategist’s favorite West Elm items, including a giftable weighted blanket, statement coffee table, and more.

OCTOBER 28, 2021 [NEW YORK, NY] – The Strategist and global design company West Elm today announced they have partnered on a co-branded and curated digital shop that is live at WestElm.com/TheStrategist. With a shared commitment to providing its readers and customers value through original designs and modern offerings, The Strategist Shop at West Elm marks the first time the home retailer has partnered with a publisher, combining the power of content and commerce in a compelling one-stop-digital-shop. The Strategist Shop at West Elm pulls together more than 40 West Elm exclusive products that have been featured by The Strategist’s editors, including a sofa that’s quickly become a favorite among Strategist readers, giftable weighted blankets, a statement coffee table, and much more.

“As we test and research and write about our favorite home goods, West Elm is just one of those brands that consistently offers our readers the design and functionality they love,” says The Strategist editor Maxine Builder. “So many Strategist favorites over the years have come from West Elm, this partnership felt like a perfect match.”

“The Strategist is the ultimate shopping resource and together with the editors we are excited to bring their unique point of view to a digital storefront on WestElm.com,” said Andres (Dru) Ortega, director of consumer marketing at West Elm. “We have made it easy for readers and customers to discover our original and modern mix of West Elm products for decorating, entertaining, gifting, and more.”

The Strategist Shop at West Elm is live today and features more than 40 West Elm products selected, vetted, and reviewed by Strategist editors. Each item is carefully selected and reviewed based on function, value, and innovation, ensuring they each offer readers and West Elm customers well-designed products at a good value. Products featured in The Strategist Shop at West Elm range in price from an $8 stain removal stick to a $1,799 for a sofa, and The Strategist earns a commission off the sale of each item purchased directly through the shop.

The Strategist is continually looking for new ways to surprise and serve its readers. In 2018, the site brought some of its favorite brands together for an IRL holiday pop-up shop focused on beauty. It also worked with eBay on a charity auction featuring items from readers’ favorite tastemakers.

“Partnering with a brand like West Elm is an exciting step in how the Strategist can work directly with brands. We’re always looking for ways to help our audiences have fun shopping experiences not only on our site but also through unique partnerships like this one,” says Catherine Fish, Vox Media’s VP of eCommerce business development.

About Vox Media

As the leading independent modern media company, Vox Media tells stories across digital, podcasts, TV, streaming, live events, and print. The company’s editorial networks include Vox, New York Magazine, The Verge, The Cut, Eater, Vulture, The Strategist, Polygon, SB Nation, Intelligencer, Curbed, Grub Street and Recode. It is also known for industry-leading businesses, including the Concert publisher-led marketplace, Chorus publishing platform, and Vox Media Studios entertainment and podcasting division.

October 8, 2021

Reveal: Sabrina Soto levels up her daughter’s room with big-kid style, just in time for kindergarten

The designer and host of Secret Celebrity Renovation shares how to style a kid’s space with room to grow

Global design company West Elm unveils its latest design project for West Elm Kids with celebrity designer Sabrina Soto. Soto teamed up with John Longo and Blair Cloughen from West Elm’s Design Crew to create a bedroom that would foster her daughter Olivia’s imagination from elementary school well into junior high. “Olivia challenged us to get in touch with our inner child for a bit of magic,” says Blair.

Utilizing West Elm Kids’ design-driven products, Soto and the team created a sophisticated, original, and age-neutral room that daughter Olivia can enjoy now and well into the future. Pairing classic, core pieces with whimsical ones helped to create a space that would stand the test of time, yet still feel playful and young. “When you look around the space, you can’t really tell how old she is and I like that,” says Soto. With the help of the West Elm Design Crew, Soto sourced versatile pieces that work double-time and plan for the future, while still feeling youthful and fun, including:

  • West Elm’s Urban Daybed & Trundle ($1,199 - $1,499) serves as a comfy sofa for playtime, plus an obvious spot for sleepovers
  • With pillows and blankets on top, the Mid-Century Toy Chest ($399) makes a welcoming seat for friends or solo reading time
  • A coloring corner now, West Elm’s small-but-mighty Zane Mini Desk ($449) will be a homework zone later
  • West Elm’s whimsical Willa Woodland Duvet ($79) provides a burst of youthful color that can easily be replaced down the road

The final result features transitional furniture pieces alongside unique textiles, bold patterns, and dimensional art pieces that give the room layers and elevate the space. Remaining true to West Elm’s ‘Good Design’ approach, the space features sustainably sourced, handcrafted, Fair Trade Certified, 100% organic cotton, and Contract Grade products that are good for kids, good for the planet, and good for the home.

West Elm’s Design Crew services are available free to all customers to help answer style questions and advise on room planning via an online chat, virtual consultations by video, phone, and email, and in-store by appointment. To learn more about the West Elm Design Crew and how they can help bring your vision to life, visit www.westelm.com/designcrew.

To learn more about the design process from Sabrina Soto herself and shop items from Olivia's new bedroom visit www.westelm.com/SabrinaSoto. West Elm Kids today features more than 2,000 products for baby, kids, and teens that are thoughtfully crafted to grow with children, including 75 pieces of multi-functional and multi-purpose furniture. For more information on West Elm Kids visit www.westelm.com/kids.  

September 29, 2021

West Elm Kids Debuts a Collection Inspired by Netflix’s New Ada Twist, Scientist Series

BROOKLYN, NY – September 30, 2021 – Global design company West Elm, a member of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, today announces they will bring the upcoming Netflix series, Ada Twist, Scientist to life through an exclusive West Elm Kids collection. With a shared passion for diversity, innovation and originality, West Elm Kid’s Ada Twist, Scientist collection, inspired by the Netflix series, introduces a 11-piece assortment that invites kids to explore their creativity at home. The collection is available for pre-order at www.WestElm.com/AdaTwist starting today.  

West Elm Kids is the only destination for parents and kids to discover Ada Twist, Scientist inspired home products following the premiere of the Netflix series this Fall. “We are thrilled to be Netflix’s home design partner and retailer for the debut of its Ada Twist, Scientist children’s series,” said Jeffrey Hannoosh, Senior Vice President of Design for West Elm. “The West Elm Kid’s collection honors the beloved Ada Twist, Scientist character by capturing the wonder and magic of her imagination in an original and modern West Elm Kids collection that inspires creativity and celebrates a child’s self expression.” 

The series which launched on Netflix this week follows the adventures of eight-year-old Ada Twist, a pint-sized scientist with a giant-sized curiosity, who aspires to discover the truth about absolutely everything. With the help of her two best friends, Rosie Revere and Iggy Peck, Ada unravels and solves mysteries for her friends and family. But solving the mystery is only the beginning, because science isn’t just about learning how and why and what... It's about putting that knowledge into action to make the world a better place.

West Elm Kid’s Ada Twist, Scientist collection brings to life a gender-neutral assortment, for ages 2-6, and is rooted in West Elm’s Good Design approach, sourcing sustainable materials and making ethical manufacturing decisions that are good for kids, good for the planet, and good for the home. The assortment is playful and nods to characters, motifs and tools seen throughout the Netflix series and features 11 Ada Twist, science-inspired pieces for kids’ rooms including a West Elm Kids Ada Twist shaped pillow ($39), lap desk ($99), desk caddy ($39), molecule shaped lamp ($129) and more.


This collection marks the first collaboration between Netflix and West Elm Kids to introduce an assortment of children’s products and solutions. For more information on the collection or to request images, please visit West Elm’s pressroom at www.press.westelm.com and follow the West Elm Kids Instagram handle @WestElmKids. To view and pre-order items from the entire collection visit www.WestElm.com/AdaTwist. To view the Ada Twist, Scientist trailer visit here.

September 13, 2021

West Elm Kids Debuts it’s First Collaboration with Authors of The Old Truck  

Brothers Jarrett and Jerome Pumphrey’s children’s story comes to life in an exclusive collection of baby and kids bedding, décor, and more.  

Brooklyn, NY – September 13, 2021 – Today, global design company West Elm debuts its first collaboration for West Elm Kids interpreting children’s book The Old Truck, authored and illustrated by brothers Jarrett and Jerome Pumphrey. The Pumphrey brothers join West Elm’s roster of artists and collaborators as the first authors to debut an exclusive collection for West Elm Kids. The limited-edition collection includes 13 baby and kid-friendly pieces that draw from The Old Truck book’s block-print illustrations. Priced starting at $14.50, the collection features brightly colored prints and patterns on quilts, pillows, rugs, wallpaper, and home accessories. The Old Truck x West Elm Kids collection is available beginning today at www.WestElm.com/TheOldTruck.   

The Old Truck tells the story of family, farm life, hard work, and persistence, through the lens of a young Black girl’s imagination. The Pumphrey brothers drew inspiration for The Old Truck from the iconic image of old, aging trucks sitting in the fields of central Texas farms. 

“It’s exciting to see our hard work and persistence, key values of the story itself, pay off in the form of this new collection,” says Jerome. “To be able to share these values with a new generation of kids through the story of The Old Truck is an honor.”   

“And to know that they might be sitting on The Old Truck Play Rug or wrapped up in an Old Truck quilt while listening to the story really brings it full circle,” Jarrett says.  

The brother’s 250+ hand-drawn and hand-cut stamps served as inspiration for the West Elm in-house design team who interpreted The Old Truck’s central theme and iconography into a modern and playful collection. The gender-neutral assortment for nurseries, kids’ rooms, and playrooms features sustainably sourced bedding and BCI cotton textiles. The Modern Patchwork Quilt ($169 - $199,) available in Full/Queen and Twin sizes, marries classic patchwork with contemporary patterns, giving a twist to a timeless staple. The handwoven Quilt Tapestry ($88.69), made of Fair Trade wool and 100% BCI/Organic cotton, provides a unique decoration for any child’s wall with a spectrum of subtle, pastel hues. Favorite illustrations from the book are recreated in the hand-felted and stitched Sun Pillow ($39.99) and lamp in the shape of an old truck ($179). The collection is complete with an exclusive stamp set ($24.35), allowing for children to recreate the brother’s illustrations all on their own.  

For their debut picture book, the brothers created over 250 handmade stamps for its block-print illustrations. Each kraft-foam stamp was hand-drawn and cut by hand with an Exacto-knife. After being stamped in black and white, each page was scanned into the computer and then put together in a digital composition with full color.  

To learn more about The Old Truck x West Elm collection and how together with the West Elm design team the Pumphrey brothers brought their creations to life, please visit www.Press.WestElm.com/TheOldTruck. To view the full collection in West Elm’s look book, visit the West Elm press room at www.press.westelm.com/lookbook/theoldtruck.       

July 15, 2021

Minted Debuts its First Furniture Line Exclusively at West Elm

Furnishings Feature Continuously Refreshed Textile Designs from 

Minted’s Marketplace of Independent Artists

SAN FRANCISCO, CA (July 15, 2021) -- Minted, the marketplace that brings the best from independent artists and designers to consumers everywhere, and global design company West Elm, today announced a collaboration that introduces artist-designed home furnishings exclusively to WestElm.com and West Elm stores nationwide.  The Minted + West Elm furniture collection marks the first time Minted, the pioneer in crowdsourcing design, has expanded its reach into the world of furniture. The partnership builds upon the fine art collection that Minted has offered at West Elm since 2013, offering customers the opportunity to pair art and furniture from Minted’s independent artists.

The Minted + West Elm furniture collection includes 14 upholstered pieces and offers customers their choice of more than 2,000 options of silhouette, pattern, color, and leg finish. New textile designs were created by artists in Minted’s global community, submitted to Minted’s design competitions, and in many cases are hand-painted or illustrated. Minted’s proprietary algorithms parsed millions of consumer votes to determine the featured designs and predict color trends. New patterns will be released in subsequent special edition drops planned for Holiday 2021 and Spring 2022.  The Minted + West Elm furniture collection will be exclusively available for purchase at WestElm.com/Minted  and West Elm stores nationwide beginning July 2021. 

“We’re proud to partner with West Elm on our furniture debut,” stated Mariam Naficy, Founder, Co-CEO, and Chairman of Minted. “Our collaboration amplifies the work of a diverse array of artists from around the world. The competition and voting process that we pioneered 14 years ago discovers the best work submitted to Minted challenges, regardless of the artist’s background, education or geography.  We’re excited that this is one step further that Minted takes on its journey to create inclusion for artists everywhere.”  

“Our collaboration with Minted combines our digital-first approach with our commitment to offering original and modern designs for the home,” said Alex Bellos, president of West Elm. “We used Minted’s data and customer insights to select artwork from a global community of emerging artists and illustrators, and created a collection that offers customers more choice and personalization when shopping WestElm.com and West Elm stores nationwide this fall.” 

Minted and West Elm share a commitment to supporting independent artists, including championing the careers of diverse artists. This collection will launch with a carefully curated assortment of fabric patterns designed by 21 independent artists from Minted’s artist community, including artists from Mumbai, India; Geneva, Switzerland; and Nairobi, Kenya.  As with all Minted products, a portion of every purchase will directly support the independent artist who designed the pattern.

The Minted + West Elm furniture assortment includes upholstered ottomans, occasional chairs, footstools, screens, benches, headboards, and beds. Minted and West Elm selected a luxurious linen cotton textile that was chosen both for its natural beauty and for its ability to execute the intricate artistic patterns created by Minted’s independent artists. Every piece is made-to-order and a statement addition to one’s home decor collection that can be kept forever. Pricing begins at $249 for an Occasional Ottoman and extends to $1,899 for a Queen-Sized Demilune Bed. 

Minted will launch new Design Challenges to source the next patterns for upcoming Minted + West Elm furniture collections. Anyone may enter the Challenge, regardless of connections or pedigree. Consumers will vote to select the winners, helping deserving independent artists break into national retail.

To shop the new Minted + West Elm furniture collection, please visit WestElm.com/Minted

About Minted

Minted is an Innovation-led empowerment company, committed to discovering and fostering the world’s untapped creative talent and bringing it to market.  The company’s art, stationery, and home furnishings products have reached more than 75 million homes worldwide. Using Minted’s crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted always sells continuously fresh and trend-forward products. The winning designs are manufactured by Minted, enabling artists from around the world to sell their work while letting Minted do the rest. Since launching in 2007, the company has expanded to serve consumers in new categories including wall art, textiles, digital content, and home furnishings. Minted also builds traditional retail distribution for its independent artist community, partnering with major retailers and consumer products brands. The company has raised more than $300 million from top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest Venture Partners. 

About West Elm

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.

About West Elm

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.

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good design

We design 95% of our products in-house for original style & quality you won’t find anywhere else.

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good for people

Our Fair Trade Certified™ and Handcrafted collections do even more to support the communities who make them.

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good for the planet

We prioritize responsible sourcing. That means more recycled, upcycled & FSC®-certified—and less waste.

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good for you

From organic fibers to low-VOC finishes, we’re making it easy to create a healthy home for you & your family.

The latest and greatest from your favorite global design company.

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