April 29, 2020

West Elm and MNDFL Co-Produce Meditation Episode to Help Create a Dreamy At-Home Practice

April 29,2020 – Today, West Elm announces a content partnership with New York-based meditation studio MNDFL, offering a FREE, exclusive MNDFL TV episode to help people recreate MNDFL’s serene studio experience at home. The 10-minute, codeveloped episode pairs West Elm’s original designs with MNDFL’s meditation practice to lead viewers through tips for creating a modern at-home meditation station followed by a guided practice with MNDFL instructor Jen Kluczkowsi. Beginning today, MNDFLTV.com will stream the West Elm x MNDFL episode for FREE to all visitors and current subscribers.

In the episode, expert Jen Kluczkowsi reveals her tips for building a meaningful home practice, including:

  • #1: Choose a Greater Intention: How to bring meaning to your meditation.
  • #2: Create and Curate Your Space: Ways to design a physical space that enhances your practice.
  • #3: Find a Teacher: Why a mentor is impactful and what to look for.
  • #4: Shape Your Perception: How to build a mental foundation that invites serenity in. 
  • #5: Be Fluid: Tips for creating a routine – and knowing when it’s okay to break out of it.

West Elm and MNDFL will host an Instagram giveaway offering one lucky winner the chance to win a $100 West Elm gift card and a free three-month subscription to MNDFL TV. To enter the West Elm x MNDFL Instagram giveaway, follow @westelm and @MNDFLmeditation on Instagram and comment on @MNDFLmeditation’s in-feed giveaway post tagging three friends. New MNDFL TV subscribers can also enjoy an exclusive 15% off one month with promo code ‘WEST ELM’.

Ready to create your at-home meditation space? Visit WestElm.com/MNDFL to shop West Elm’s curated assortment of relaxing home essentials, including those featured in the MNDFL TV episode such as:

April 16, 2020

West Elm and Rent the Runway Give Away a Spring Pick-Me-Up

Last spring, West Elm and Rent the Runway announced a partnership to make modern design accessible with 26 exclusive home décor bundles available to try through Rent the Runway. Today, West Elm and Rent the Runway want to help customers channel their positive vibes by sprucing up a small space or trying on a fun, new style. The two brands have teamed up to offer the ultimate Spring Pick-Me-Up Sweepstakes*, giving away a spring refresh for the home and wardrobe to one winner.

Using West Elm’s free virtual design services or Design Chat feature, anyone can easily tap into their creativity at home for projects like refreshing a workspace, creating the ultimate reading nook, or overhauling a bedding look. For more inspiration, visit West Elm’s Ideas + Advice page or Front + Main blog.

From April 16 – 30, customers can enter for a chance to win:

  • A $500 West Elm gift card
  • 2 months of Rent the Runway’s 2-Swap Membership (total value: $270)
  • A one-on-one virtual consultation with a West Elm Design Crew expert

To enter:

  1. Follow @westelm and @renttherunway on Instagram.
  2. Submit entry on the sweepstakes page at events.westelm.com/springpickmeupsweeps.

NO PURCHASE NECESSARY TO ENTER OR WIN; odds of winning depend upon number of eligible entries received; Sweepstakes begins on 4/16/2020 and ends on 4/30/2020; open only to residents of the 50 United States of America or the District of Columbia (EXCLUDING RHODE ISLAND AND PUERTO RICO) who are 18 years old or older as of entry time; void where prohibited; limit one (1) entry per person; see Official Rules for complete details including eligibility restrictions and odds at https://www.westelm.com/pages/contests-rules/springpickmeupsweeps.html; Sponsor: Williams-Sonoma, Inc, 3250 Van Ness Avenue, San Francisco, CA 94109.

April 2, 2020

West Elm Joins Parent Company Williams-Sonoma, Inc. in Support of No Kid Hungry Relief and Recovery Efforts

(April 2, 2020) -- West Elm, alongside parent company Williams-Sonoma, Inc., is proud to stand with No Kid Hungry, a national campaign to end childhood hunger in America, in its relief and recovery efforts as schools remain closed nationwide due to the coronavirus. Millions of children across the U.S. have lost access to the school meals they depend on, and West Elm is committed to raising awareness and funds in support of the nearly 22 million children who rely on school meals.

West Elm has developed the WestElm.com/NoKidHungry donation page to seamlessly add increments of  $5 - $50 donations to any West Elm purchase made at www.WestElm.com.  Contributions may also be made prior to checkout by selecting a donation amount and adding it to the shopping cart. West Elm also offers a text-to-donate option accessed by simply sending 877-877 a text with the message ‘WSI’ and following the prompts. To learn more about the impact donations are making in communities across America, visit the No Kid Hungry blog for examples of local stories here.

The Williams-Sonoma, Inc., portfolio of brands is proud to direct aid to No Kid Hungry’s mission, announced in a press release here. Williams Sonoma is a long-time supporter of No Kid Hungry, donating more than $8 million over the course of 10 years. To read about all the ways Williams Sonoma cares, visit the WS Cares page here

For more information about No Kid Hungry’s response and mission, visit NoKidHungry.org/Coronavirus or to make a donation please visit WestElm.com/NoKidHungry.

October 7, 2019

West Elm Looks Back at Five Years of Fair Trade

In 2014, West Elm made headlines when the global design company announced plans to help drive Fair Trade into an entirely new sector and became the first international home furnishings retailer to partner with Fair Trade USA. Coming up on the five-year anniversary of the brand’s commitment this month, West Elm reflects on the progress made, the future ahead, and the shift in the retail industry.

In the past five years, West Elm has made strides in its journey with Fair Trade USA. In 2014, the global design company pledged $1 million in Fair Trade premiums when it launched 38 products sourced from one Fair Trade Certified™ factory. Having fulfilled its pledge, West Elm joined its parent company Williams-Sonoma, Inc. in 2017 to re-up commitments, aiming to donate $3 million in Fair Trade premiums by 2020. Since the initiative’s onset, West Elm has grown its assortment to 2,200+ products sourced from 15 Fair Trade Certified™ factories around the world with $2 million in premiums paid by the Williams-Sonoma, Inc. sister brand alone.

“The goals we set for our Responsible Sourcing commitments have motivated us every day to think about how we can drive social, economic and ethical reform within the retail industry,” said Jennifer Gootman, vice president of social consciousness & innovation at West Elm. “We are encouraged by our progress with Fair Trade USA and look forward to making even more meaningful strides in our commitments to makers and communities in the years to come.”

Through its journey as a leading partner with Fair Trade USA, West Elm has helped drive a shift in the home retail industry. It’s successful efforts to certify home goods factories spanning several product categories and countries, including the first Fair Trade factory in China, has opened the door for other retailers to join in the company’s mission to adopt ethical sourcing practices, join the Fair Trade Factory program, and enact social change.          `          

“West Elm was our first international home goods retail partner, introducing the world to Fair Trade Certified furniture, rugs and decorative accessories,” said Maya Spaull Johnsen, Vice President, Apparel and Home Goods, Fair Trade USA. “Their unwavering commitment to Fair Trade sourcing has resulted in unparalleled achievements, including expansion into five countries, 15 home goods suppliers and $2 million paid directly back to their makers in our five-year partnership. We are so grateful for West Elm’s pioneering efforts, which has inspired other brands to join Fair Trade and given customers more opportunities to shop according to their values.”

This month, West Elm will come together with Fair Trade USA, Patagonia and several other brand partners for a first-ever Fair Trade Difference Pop Up Shop in Manhattan’s South Street Seaport District. Today through October 31st, visitors can shop, sample, learn about Fair Trade USA’s mission and discover how Fair Trade Certified products can be integrated into their lives. For more information and a calendar of events, visit FairTradeCertified.org.

Fair Trade is just one of the ways West Elm is invested in responsible sourcing decisions. The global design company and international retailer continues to flex as an industry leader in responsible retail with more than 60% of its product assortment responsibly sourced to-date, and big goals are still ahead as the company deepens its commitment to categories including Organic (GOTS - Global Organic Textile Standard), Sustainably Sourced (furniture made with FSC-certified wood), LOCAL, and Handcrafted (including the NEST seal). To read more about West Elm’s responsible retail commitments, visit WestElm.com/Commitments.

West Elm’s commitments contribute to its parent company Williams-Sonoma, Inc.’s collective goals in responsible retail. This month, the company releases its 2018 Corporate Responsibility Scorecard, celebrating various milestones achieved company-wide towards responsible sourcing, sustainable design, landfill diversion, energy and carbon intensity, supply chain development, corporate giving, and volunteering. For more information, visit Williams-SonomaInc.com/news-releases.

About West Elm

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

About Fair Trade USA

Fair Trade USA is a nonprofit organization that promotes sustainable livelihoods for farmers and workers, protects fragile ecosystems, and builds strong, transparent supply chains through independent, third-party certification. Its trusted Fair Trade Certified™ seal signifies that rigorous standards have been met in the production, trade and promotion of Fair Trade products from over 80 countries across the globe. Recognized as a leading social venture by the Clinton Global Initiative, the Skoll Foundation and Ashoka, Fair Trade USA also provides critical capacity-building programs at origin, and educates consumers about the power of their purchase. Visit www.FairTradeCertified.org for more information.

October 1, 2019

West Elm Opens a Holiday House to Help Customers Elevate their Holidays at Home

West Elm, the global design and lifestyle company, has partnered with StreetEasy, New York City's leading real estate marketplace, to find the perfect home for the holidays. For the month of October, West Elm will invite customers to its first-ever holiday house, which brings its original, modern approach to entertaining, decorating and gifting to life through enriched experiences. The West Elm Holiday House with StreetEasy transforms a boutique condominium at the new Eighty East Tenth complex into the ultimate holiday sourcebook that is designed to help customers elevate their everyday when celebrating the holidays at home. Design Crew experts helped to get the 3,300 sq. ft., four bedroom, four bath condo holiday-ready by using West Elm’s new collection of furniture, decor and gifts. This is the first time the Brooklyn-based lifestyle brand will offer inspiration, tutorials and seasonal activations outside of its 100+ global retail stores.

“We designed this experience to go beyond the tools and inspiration we offer customers everyday through our catalogs, website, stores and social channels,” said Andres (Dru) Ortega, West Elm director of public relations and partnerships. “Together with our in-house team of experts and industry partners, we have created a living environment where digital content inspiration comes to life in the real world for our customers. It’s one more way for us to help customers confidently celebrate the holidays at home.”  

Brand partners such as Sherwin-Williams, Leesa, Sonos, and Material Kitchen have come together under one roof to host a series of events, new product launches and programming at the West Elm Holiday House presented by StreetEasy, including:

  • A three-part digital series will bring viewers along for the journey as StreetEasy helps West Elm navigate New York’s real estate market in search of the perfect home for the West Elm Holiday House. Viewers can tune in this month to Instagram.com/StreetEasy to watch each episode.
  • Sherwin-Williams, the exclusive paint sponsor, celebrates wellness at home, cloaking the master bedroom in the Sherwin-Williams 2020 Color of the Year, Naval SW 6244, and creating a meditation space within the room. Guests are invited to experience the calming nature of the Color of the Year and are encouraged to take a moment to ground themselves in the meditation space. Beyond the master suite, the entire home will be painted in a palette of Sherwin-Williams hues that demonstrate how color is connected to mental, physical and emotional well-being. In addition, Sherwin-Williams is hosting a Facebook Live panel on October 15 with Sue Wadden, director of color marketing at Sherwin-Williams, a representative from West Elm, and a surprise guest to speak about incorporating wellness through color and design in the home.
  • Leesa Sleep will teach customers how to get the perfect night's sleep with the debut of its third mattress, the Leesa Legend. The Leesa Legend is a sustainable mattress, each using up to 73 recycled water bottles and is the first compressed dual hybrid pocket spring mattress that ships to a door in a box. The West Elm Holiday House will be the first place customers can try all three Leesa mattresses.
  • Sonos joins the West Elm Holiday House presented by StreetEasy with a showcase of its all new portable, battery-powered Sonos Move. Stream tracks, podcasts, radio stations, and more over WiFi when at home celebrating, or from Bluetooth when on the road, bringing the Sonos experience wherever customers call home during the holidays.
  • Material brings Chef Behzad Jamshidi of Moosh to teach customers how to create crave-worthy appetizers. After the food is prepped, guests will sit and enjoy the meal together while discussing tips and tricks for bringing new traditions to the holidays. Click here to RSVP.

The West Elm Holiday House presented by StreetEasy will be open to consumers, The Key reward members, top customers and influencers through the month of October. West Elm will help customers elevate their holidays with scheduled programming and experiences designed to inspire and teach. For the complete list of events visit events.westelm.com/holidayhouse to RSVP. Event highlights for the month include:

October 19:

  • Expert floral designers Popup Florist will help turn bodega bouquets into the perfect holiday centerpiece. Click here to RSVP.
  • Join True Botanicals’ facial therapist, Noelle Simons, for an energizing and illuminating skincare and gua sha facial tutorial to give skin a party-ready glow for the holidays and beyond.  Click here to RSVP.

October 23: Janis Studios will modernize the monogram, teaching two basic embroidery stitches in hour one and personally handling it for customers in hour two. Click here to RSVP.

October 24: Leesa Sleep hosts a special panel to discuss how to create the perfect sleep space- mind, body and bedroom. Click here to RSVP.

October 26 - October 27:

  • Learn how to decorate seasonal cookies and win this year’s cookie exchange with help from Maman. Click here to RSVP.
  • Taste and sample four different seasonal cocktails from Johnnie Walker with a progressive cocktail tasting as you tour the West Elm Holiday House. Click here to RSVP.
  • Join StreetEasy and West Elm’s Design Crew experts for FREE 30-minute one-on-one consultations for creating a holiday floor plan, styling an apartment, or addressing small-space design dilemmas.  Click here to RSVP.

October 28: Learn to make Speakeasy-worthy cocktails that will impress at an intimate cocktail class with  Johnnie Walker. Click here to RSVP.

October 29: Popup Florist will provide guests with a how-to guide for styling garland and making the perfect holiday wreaths for an apartment or mantel. Click here to RSVP.

Starting today, customers can participate in the West Elm Holiday House Challenges through the mobile game, Design Home, where users can live the life of an interior decorator to virtually design the West Elm Holiday House from anywhere in the world. The West Elm Holiday House Challenges are open October 1 - 8 to Design Home users in the U.S., Canada, Australia, and United Kingdom, bringing the West Elm Holiday House to customers everywhere.

The West Elm Holiday 2019 campaign helps customers celebrate at home this season by bringing together content and experiences across the brand’s print, digital and social channels. This month, West Elm taps cook, author and columnist Alison Roman for tips and recipes from her new book Nothing Fancy. A new video series on YouTube.com/WestElm will provide how-tos for styling a mantel, setting a table, prepping a guest room and more. For the full West Elm Holiday experience visit www.westelm.com/holiday and follow along on social media using hashtag #WestElmHolidayHouse.

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About West Elm

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

About StreetEasy

StreetEasy is New York City's leading local real estate marketplace on mobile and the web, providing accurate and comprehensive for-sale and for-rent listings from hundreds of real estate brokerages throughout New York City and the NYC metropolitan area. StreetEasy adds layers of proprietary data and useful search tools to help home shoppers and real estate professionals navigate the complex real estate markets within the five boroughs of New York City, as well as Northern New Jersey. Launched in 2006, StreetEasy is based in the Flatiron neighborhood of Manhattan. StreetEasy is owned and operated by Zillow Group (NASDAQ: Z and ZG). StreetEasy is a registered trademark of Zillow, Inc.

September 17, 2019

Reveal: Actor Couple Zosia Mamet + Evan Jonigkeit’s Upstate Retreat

When actor Zosia Mamet and her husband, actor/producer Evan Jonigkeit neared the end of a year-long renovation of their rustic home in upstate New York, they looked no further than West Elm's original, modern designs to complete the space. Having been long-time West Elm customers, they turned to the Brooklyn-born global design company for help to balance modern flair with a warm and inviting space for guests.

Debuting today on WestElm.com, customers can find exclusive home photos, video, and shop the look of the actor couple's completed home + renovation as they share a glimpse inside the process and their favorite pieces in the home, which include:

For a closer look, including a tour of Zosia + Evan’s NYC apartment, visit West Elm’s Front + Main blog. Plus, pick up this week's People magazine issue hitting stands on September 20 when the couple welcomes editors to the space.

September 9, 2019

West Elm Honored for Social Good by Fast Company

West Elm Selected in 2019 Innovation by Design Awards for Work on Atitlán Project

West Elm, the global design and lifestyle company, was recently honored for its mission of using design for good. West Elm was selected by Fast Company for its 2019 Design Awards in the Social Good category for its work through the Atitlán Project, a limited edition collection launched in May 2019.

Inspired by the vibrant culture and indigenous craft of Santa Catarina Palopó, a small community on the northeastern shore of Lake Atitlán in Guatemala, West Elm collaborated with Roar + Rabbit and Meso Goods to create 14 one-of-a-kind swivel chairs and ottomans handcrafted by Guatemalan artisans. The chairs were auctioned off in May, and West Elm donated 100 percent of the proceeds to Pintando el Cambio Association, a non-profit transforming communities through art and local histories.

To read more about the project, see West Elm's announcement here.

Fast Company’s Innovation by Design is the only competition to honor creative work at the intersection of design, business, and innovation. The awards recognize people, teams, and companies solving problems through design. 

Click the image above to download the project look book.

Fast Company selected an influential and diverse group of 483 leaders in fashion, architecture, graphic design, data visualization, social good, user experience, mobility, and more as finalists for the awards. This year’s applicant pool was the most competitive ever, with more than 4,300 entries.

View the complete Innovation by Design honoree list at: http://www.fastcompany.com/innovation-by-design/2019 

View more designs by West Elm at www.westelm.com.

June 7, 2019

West Elm Celebrates Pride Month with Ben & Jerry’s Collaboration Benefitting HRC

June is Pride Month! West Elm will celebrate by reprising its annual “We Welcome All” campaign throughout June, but this year there’s a sweet twist. Nothing brings communities together in the summer like a bowl of delicious ice cream, which is why West Elm partnered with the iconic Vermont-based ice cream company Ben & Jerry’s to collaborate on a special line of eco-friendly ice cream bowls to benefit The Human Rights Campaign (HRC).

Made in Mexico from 100% recycled glass sourced from used, broken, or defective soda bottles, the ice cream bowls are also meant to also divert waste from landfills. Ben & Jerry’s will also sell the bowls in their flagship downtown Burlington, VT store and world-famous Waterbury, VT store and on their website.

Since 2017, West Elm has supported Pride Month and The Human Rights Campaign with its “We Welcome All” campaign celebrating inclusion, equality, and diversity across the company. Over the past two years, Williams-Sonoma Inc. has donated more than $1.4 million to HRC through product collaborations and initiatives. This is the first time West Elm has launched a Pride month product collaboration with the Ben & Jerry’s Glass Ice Cream Bowls.  For every Ice Cream Bowl purchased, West Elm and Ben & Jerry's will donate 50% of the purchase price to HRC.

On June 13th, West Elm and Ben & Jerry’s welcome all to celebrate equality + community with Ben & Jerry’s Ice Cream Socials in all stores* at 5:00 p.m. local time. Enjoy a complimentary ice cream scoop and learn more about the important work of the Human Rights Campaign - America's largest civil rights organization - and how to get involved in Pride Month activities. Even sweeter news, Ben & Jerry's scoop shops will pop-up in select markets**, bringing back their custom flavor for marriage equality, "I Dough, I Dough".

Reserve your scoop by RSVPing at https://events.westelm.com/icecreamsocial. Click here to find your local West Elm store.

As part of its “We Welcome All” marketing campaign, West Elm will share content throughout the month featuring unique passions + personalities to foster a diverse community:

  • Check out the Haute Seat Video Series on the Front + Main Blog featuring exclusive interviews of members of the LGBTQ+ community with host Sean Santiago, Art Director at Out Magazine
  • Tune in to @WestElm social channels to see what makes West Elm associates proud
  • Get inspired by Design Crew projects on the Front + Main blog featuring LGBTQ content creators @Yummertime and @Mr.Benfield
  • View West Elm's comprehensive Pride Month celebrations on the We Welcome All landing page.

* All stores including Canada and Puerto Rico, excluding outlets.

** NYC (Chelsea), Seattle, Orlando, Portland (OR), and Cleveland

Contact:

Hannah Wickberg, West Elm

hwickberg@wsgc.com

May 20, 2019

West Elm’s Design Crew Sets the SummerStage in Central Park

In collaboration with New York’s Capital One City Parks Foundation SummerStage, West Elm, the Brooklyn-based global design company known for its original, modern designs, has brought its outdoor living expertise to the newly renovated venue in Central Park opening this summer. Capital One City Parks Foundation SummerStage, located near West Elm’s Brooklyn home, will feature indoor and outdoor spaces expertly designed by West Elm’s Design Crew team. All season long, New Yorkers and park visitors can enjoy a quintessential New York summer experience at SummerStage with the stylish comforts of home.

“At West Elm, we are always looking for new ways to impact the communities we belong to – near and far,” said Alex Bellos, West Elm President. “Our relationship with a New York institution like SummerStage allows us to serve our home community by providing modern, comfortable spaces for New Yorkers to enjoy some of the city’s best free programming right in our backyard.”

Capital One City Parks Foundation SummerStage is New York City's largest free outdoor performing arts venue, bringing nearly 100 free benefit shows to Central Park and 17 additional neighborhood parks throughout the five boroughs. As the official furniture partner*, West Elm outfitted all indoor and outdoor performer, VIP, and member areas within the SummerStage site that will reopen this week after a $5.5 million transformation.

West Elm’s Design Crew was up for the challenge, styling the new venue to enhance each visitor’s experience and reflect the best of the brand’s expertise in modern, sustainable living. Some highlights in the space include:

  • Enhanced outdoor areas with picnic tables for SummerStage member gatherings and standing tables for convenient concert viewing.
  • Customized dressing rooms for artist pre-show prep, each styled with a unique look and feel.
  • West Elm’sresponsibly sourced designs throughout, including Fair Trade Certified, 100% Organic, handcrafted, and sustainably sourced pieces.

As part of West Elm’s commitment to impacting accessible spaces in its hometown, this summer West Elm will also support NYC Parks’ “Cool Pools” project to transform dated New York City public pool decks into vibrant and engaging places that bring communities together. West Elm’s outdoor furniture donation will contribute to the project’s mission to improve the comfort, functionality, appearance and overall experience at New York City public pools.

*Also, join West Elm for West Elm Day at Capital One City Parks Foundation SummerStage on August 4th featuring singer-songwriter Corinne Bailey Rae. Celebrate summer with on-site activations, giveaways and more! Visit SummerStage.org to see the full 2019 lineup.

About West Elm

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

About SummerStage

Capital One City Parks Foundation SummerStage is New York’s largest free outdoor performing arts festival. SummerStage annually presents approximately 100 performances in 15-18 parks throughout the five boroughs. With performances ranging from American pop, Latin, world music, dance and theater, SummerStage fills a vital niche in New York City’s summer arts festival landscape. Since its inception 34 years ago, more than six million people from New York City and around the world have enjoyed SummerStage. Capital One is the Title Sponsor of SummerStage. For more information, visit www.SummerStage.org.

Contact:

Hannah Wickberg

West Elm

hwickberg@wsgc.com

May 1, 2019

West Elm Uses the Power of Social Design to Support Guatemalan Artisans

Proceeds From a Limited Edition Collection Will Benefit Pintando el Cambio Association

Click the image above to download the project look book.

West Elm, the global design and lifestyle company, will continue its mission of using design for good by introducing a limited edition collection titled the Atitlán Project. Featuring an array of artfully designed products, the Atitlán Project celebrates the vibrant culture and indigenous craft of Santa Catarina Palopó, a small community on the northeastern shore of Lake Atitlán. West Elm collaborators Roar + Rabbit combined their whimsical designs with Meso Goods’ bold graphics to create 14 one-of-a-kind swivel chairs and ottomans handcrafted by Guatemalan artisans. Each piece is an exquisite work of art for the home that will be available at auction via Paddle8.com from May 6-May 22. West Elm will donate 100 percent of the proceeds to Pintando el Cambio Association, the non-profit transforming communities through art and local histories.

“Our mission for introducing the Atitlán Project is to demonstrate how the power of design can ignite social change for our artisan partners throughout Guatemala,” said Alex Bellos, president of West Elm. “Together with Pintando el Cambio Association we can help create socioeconomic opportunities and deepen our commitment to the people behind our products and their communities.”

Click image above for more images of the one-of-a-kind pieces being created

Pintando el Cambio Association has worked to create economic development in Santa Catarina Palopó by painting colorful patterns of cultural significance on the town’s homes since 2017. West Elm’s donations from the Atitlán Project will help Pintando el Cambio Association paint approximately 70 percent of the homes by the end of 2019, supporting the town’s 6,000 residents.The Atitlan Project has helped preserve my culture’s heritage by contemporizing our traditional craft and providing better possibilities for artisans,” said Diego Olivero, the Guatemalan designer and co-founder of Meso Goods who introduced West Elm to Pintando el Cambio Association’s mission back in 2017.

“This partnership speaks to the good that comes when companies like West Elm honor the stories behind their products and when grassroots organizations are open to exploring innovative approaches to development,” said Harris Whitbeck, project founder of Pintando el Cambio Association. “It is about great design coming together with a vibrant culture to bring about empowerment and a better understanding between communities.”

Mitzie Wong and Wendy Wurtzburger of Roar + Rabbit travelled to Santa Catarina Palopo with Olivero in 2017. “Santa Catarina Palopo captured our imaginations and the Pintando el Cambio Association’s mission captured our hearts. We were thrilled at the idea of celebrating Lake Atitlán with paintings and handcrafted designs on our iconic swivel chairs,” said Wurtzburger. Together they conceptualized the power that design can have to create meaningful change in the lives of Guatemalan artisans, and designed the 14 artfully woven, hand-embellished, and hand-embroidered furnishings that will be up for auction. “We couldn’t wait to partner with Diego to share ideas about how to translate the beautiful landscape, vibrant community and artisan technique into one-of-a-kind pieces that benefit the people making them,” said Wong.

Click the image above for more hi-res imagery of the collection.

Beginning May 6, Paddle8.com will host an online auction of the Atitlán Project handcrafted pieces with 100 percent of the proceeds benefiting Pintando el Cambio Association. Opening bids for the Atitlán Project ottomans will begin at $750 and bids for the Atitlán Project swivel chairs will begin at $1500. A selection of works will be on view at A/D/O in Greenpoint, Brooklyn on May 7 and May 8. West Elm invites the public to a panel presentation on May 7 at 7 p.m. titled, “Crafting a Brighter Future; The Power of Social Design” featuring Olivero, Wong, Whitbeck, Wurtzburger and Rebecca van Bergen, founder of artisan non-profit buildanest.org. Space is limited and attendees are encouraged to RSVP via https://atitlan.eventbrite.com to enjoy an evening of cocktails and a live DJ set by SteveTek. 

An affordable collection of the Atitlán Project featuring colorful patterns and motifs is available now at select West Elm stores and online at www.WestElm.com/TheAtitlanProject, and includes items such as tote bags, decorative pillows, rugs + more with prices ranging from $34 to $1899. These works will also be on view at West Elm Chelsea located at 112 W. 18th St, New York, NY 10011 from May 13-May 22 as an official NYC Design Week exhibition. Half of the retail price for items in this assortment will be donated to Pintando el Cambio Association. To learn more about the Atitlán Project and to support Pintando el Cambio Association visit www.WestElm.com/TheAtitlanProject.

About West Elm

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

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West Elm Press Contacts:

Hannah Zeskind

Public Relations Associate

HZeskind@wsgc.com

About West Elm

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.

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good design

We design 95% of our products in-house for original style & quality you won’t find anywhere else.

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good for people

Our Fair Trade Certified™ and Handcrafted collections do even more to support the communities who make them.

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good for the planet

We prioritize responsible sourcing. That means more recycled, upcycled & FSC®-certified—and less waste.

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good for you

From organic fibers to low-VOC finishes, we’re making it easy to create a healthy home for you & your family.

The latest and greatest from your favorite global design company.

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