May 2, 2022

Pottery Barn Kids, Pottery Barn Teen, and West Elm Kids Launch New Collaboration with Interior Designer, Sarah Sherman Samuel

Co-branded Collections Include New Home Furnishings for Kids and Teens in Nature-Inspired Styles

May 2nd, 2022 [San Francisco, CA]— Pottery Barn Kids, Pottery Barn Teen, and West Elm Kids, portfolio brands of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, today announce new collections for kids and teens as part of a collaboration with renowned interior designer, Sarah Sherman Samuel. The new multi-brand collaboration is Samuel’s first and only home furnishings partnership in the children’s home furnishings market. Every piece within the co-branded collections was thoughtfully designed to encompass Samuel’s whimsical yet modern aesthetic with the industry-leading safety, sustainability and craftsmanship standards of the West Elm Kids, Pottery Barn Kids and Pottery Barn Teen brands. The collections are available now and include furniture, accessories and textiles designed to grow with your family.

“Landscapes and the soft shapes found in nature inspired both the design silhouettes and thoughtful materials for this collaboration,” said Allison Spampanato, Senior Vice President of Product Development, Pottery Barn Kids and Pottery Barn Teen. “Pottery Barn Kids and Pottery Barn Teen have a deeply rooted commitment to designing pieces that are better for people and the planet. The collection includes organic cotton, GREENGUARD gold certified furniture and supports responsible forest management using FSC-certified wood.”

“We had so much fun partnering with Sarah to bring her designs to life,” said Jeffrey Hannoosh, Senior Vice President of Product Development, West Elm. “The extensive breadth of products, elevated and playful materiality, and thoughtful details in this collection reflect Sarah’s vision and highlight West Elm’s commitment to forward design for all ages.”

Samuel drew inspiration for the collaboration from the two places she has called home when designing each piece in the collection: the desert and the forest. These two settings are used in juxtaposition, resulting in textural, abstract pieces in unique shapes and colors. Samuel was also inspired by her own experience as a mother, utilizing the color palettes from her own children’s bedrooms in pieces like sand-toned bunk bed. The imaginative collection is rooted in references to nature that are playful yet sophisticated, so each piece can grow with the child or teen. Geometric patterns, curved lines, and hand-drawn scallop detailing, seen in the furniture and textiles, appear soft and welcoming to the eye. Each design was thoughtfully crafted to give kids and teens the opportunity to mix and match for a space that is both artful and modern.

“Partnering with Pottery Barn Kids, Pottery Barn Teen and West Elm Kids on my first children’s home furnishings collection is a special moment for me, especially as a mother,” said Sarah Sherman Samuel. “This collaboration is close to my heart, deeply inspired by my own children, personal sense of awe for nature and love of texture and shape.”

To learn more about the collection, visit, and Join the conversation on social media with @potterybarnkids, @potterybarnteen, @westelmkids and @sarahshermansamuel.


Introduced in 1999, Pottery Barn Kids offers exclusive home furnishings available online and in stores globally to create kid-friendly, eco-conscious, stylish, and innovative spaces. Pottery Barn Kids’ mission is to bring the utmost in quality design, sustainability, and safety into every family’s home. Products are rigorously tested to meet the highest child safety standards and are expertly crafted from the best materials to last beyond the childhood years. Pottery Barn Kids is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.


Introduced in 2003, Pottery Barn Teen offers home furnishings and solutions to create spaces that reflect who teens are and how they live. Available online and in stores globally, Pottery Barn Teen brings the best in quality design with a focus on eco-friendly and sustainable materials that have a low impact on the environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn Teen’s offering of dorm furniture and essentials with the same quality and commitment to style. Pottery Barn Teen is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.


Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. West Elm Kids debuted in 2021. It introduces the brand’s original, modern designs and ‘Good Design’ approach to an array of GREENGUARD, Fair Trade Certified™, and 100 percent organic cotton products. West Elm Kids today features more than 2,000 products for baby, kids, and teens. West Elm is a part of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest digital-first, design-led and sustainable home retailer, and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.


Sarah Sherman Samuel is a multidisciplinary designer with a celebrity clientele, who splits her time between Los Angeles, California and Grand Rapids, Michigan. Her holistic design approach spans interiors, textiles, furniture and decorative arts. Sarah is known for effortlessly combining styles to create distinctive spaces that are relaxed but edited and modern but warm. Her work has been featured on the covers of Architectural Digest, Domino Magazine, Living etc., and Sunset Magazine as well as in the pages of Elle Decoration, Dwell Magazine, Traditional Home and Interior Design Magazine. Deeply inspired by the natural world, Sarah looks to nature’s juxtaposition of materiality, pattern, texture, and patina to inspire a grounded yet organic feeling in the spaces she designs. Her work follows a wabi-sabi approach, finding authenticity in the unexpected and warmth in the imperfect. She believes that a home should be a true reflection of its inhabitants, a sanctuary whose story will unfold alongside its owners. To help anchor that story, Sarah takes a truly comprehensive approach, touching every element of designing a space. From siting a new-build to textile design, restoring the bones of a 200-year-old relic to bespoke furniture design, custom built-ins to wallpaper designs, Sarah takes a holistic approach to helping her clients create their home’s story. She applies a similar narrative philosophy to her commercial projects. The result is a design ethos that feels purposeful yet uncontrived, raw yet polished, structured yet whimsical, much like nature itself. The SSS Design studio was founded in Los Angeles in 2014 and is currently nestled in the woods of West Michigan with clients across the US.

April 19, 2022

From Blank Slate to Sanctuary: Step Inside Chlöe Baileys LA Apartment

Chlöe Bailey and West Elm team up to turn her 1,300 sq. ft. space into a chic sanctuary

April 19th, 2022 [Brooklyn, NY] – West Elm unveils its latest celebrity design project with singer and actress, Chlöe Bailey. The multi-hyphenate artist teamed up with West Elm to create the ultimate city chic sanctuary. By incorporating West Elm’s modern designs, Chlöe and the West Elm design team created a zen space that is both serene yet luxe at the same time.

The busy 23 year-old needed her new space to be a home-base for everything from prepping for red carpets to hosting her siblings, and even recording her own music. The 1,300 square foot apartment, located in the heart of Los Angeles, features floor to ceiling windows with stunning cityscape views and allows for plenty of natural light. Chlöe and the West Elm design team mixed various textures and patterns with hues of blue and gold, dimensional art pieces and furniture of mixed heights to build out the beautiful space. Chlöe sourced versatile pieces that make her busy life easier and create “a breath of fresh air” to relax and recharge.

West Elm pieces selected for the space include:

The final result features small space furniture pieces alongside sculptural designs, glam pieces and bold patterns to create an art deco vibe that give the room layers while elevating the space. Remaining true to West Elm’s ‘Good Design’ approach, the space features sustainably sourced, handcrafted, Fair Trade Certified and Contract Grade products that are good for the planet and good for your home.

To learn more about the design process and shop items from Chlöe’s apartment, visit

March 28, 2022

West Elm Launches Exclusive Collaboration with Bolé Road Textiles

The collection features handcrafted pillows and bed runners that pair traditional Ethiopian artistry with modern design

April 4th, 2022 [Brooklyn, NY] – Today, global design company West Elm announces the launch of its exclusive collaboration with Bolé Road Textiles. The collection includes rugs and indoor/outdoor pillows, featuring bright hues and bold patterns that couple traditional Ethiopian hand-woven artistry with modern design.

“The concept for this collection was Pan-African coast, I pulled inspiration from coastal towns like Dakar and Accra, as well as African designers I admire,” says designer and founder of Bolé Road Textiles, Hana Getachew. “I looked to several forms of weaving craft, including Ethiopian textiles, then layered color, pattern and texture together to capture the vibrant spirit.”

Ethiopia-born Getachew founded Bolé Road Textiles to bring her love of Ethiopian handwoven fabrics and her career in interior design together. The textiles are hand-spun, dyed and woven by artisans in Ethiopia with meticulous attention to detail—some of the designs take up to two days to weave.

West Elm and Bolé Road Textiles share a history of working with artisans to preserve handcraft traditions. “This collaboration means that homes around the country will have Ethiopian-made pieces in them,” says Getachew. “It’s why I do what I do: to share Ethiopian artistry and craft with the world.”

Customers can shop the Bolé Road Textiles x West Elm exclusive collection beginning today, including:

Bolé Road Suri Pillow, $285

Bolé Road Mursi Pillow, $345

Bolé Road Ombre Block Pillow Cover, $69.50

Bolé Road Textiles Bath Mat, $70

Bolé Road Stripe and Step Rug, $50-$945

To learn more about the partnership and to shop the full Bolé Road Textiles x West Elm collection, visit here.

February 28, 2022

West Elm Takes Over Flamingo Estate to Showcase Its Spring Collection

As part of the creative partnership, West Elm will sell a selection of Flamingo Estate’s garden-grown bath and home goods 

BROOKLYN, NY — February 28, 2022 — Today, global design company West Elm launches a creative and retail partnership with Flamingo Estate. Flamingo Estate and West Elm share a commitment to sustainability, quality and creative design. The colorful seven-acre property behind the Flamingo Estate wellness and lifestyle brand serves a rich backdrop to showcase West Elm’s new collection, which highlights bold color and scale. West Elm’s contemporary take on the space features rounded furniture and sculptural accents, as well as a custom mural screen by Los Angeles-based artist Abel Macias.  

Flamingo Estate’s 1940s Spanish colonial is home to creative entrepreneur Richard Christiansen, who has established the location as a destination for wellness and self-care with an eponymous line of garden-grown bath and home goods. “We continue to make the garden a priority inside and outside of the house,” Christiansen says. “When used properly, the garden can be our doctor, our therapist, and our friend.” The Flamingo Estate grounds boast more than a hundred botanical species, along with fruit orchards and vegetable gardens. “Mother Nature is the last great luxury house,” Christiansen says. “Her products are the best things we can have.” 

Beginning Wednesday March 2, customers can shop the following Flamingo Estate products on 

To learn more about West Elm’s design process and Flamingo Estate, visit

February 24, 2022

West Elm Unveils New Ceramics Residency for BIPOC Artists Based in NYC

West Elm’s Artist in Residence Initiative supports BIPOC artists with a dedicated ceramics workspace inside the brand’s creative studios 

BROOKLYN, NY – February 24, 2022 – Today, global design company West Elm announces the launch of its Artist in Residence Initiative, a unique collaboration with New York City artist. West Elm’s residency invites BIPOC established and emerging artists without access to a traditional ceramics studio to explore the medium at our product design facility in Brooklyn.  

This program reinforces West Elm’s mission to strengthen local economies and boost burgeoning artists and designers, especially in underrepresented areas. "We’re a Brooklyn-based company, so artists are in our backyard,” says senior studio manager Gary Webb, who spearheaded the initiative. “It’s easy for them to get here and create new work.” 

In 2022, eight artists will each have 12 weeks to create new work at West Elm’s 750-square-foot ceramics studio. As part of the initiative, West Elm provides a ceramic technician to assist the artists in the process of running kilns, monitoring drying, and more.  

The program's first participant is Reverend Joyce McDonald, a multidisciplinary artist focused on sculpture and painting. Reverend McDonald is also a chaplain, advocate, activist, and 36-year AIDS survivor. After her diagnosis in 1985, she took up art therapy. This is where her love for sculpting began. “Once I touched the clay, it’s like something just came over me,” she says. “I started doing sculptures, and they unleashed the deepest-darkest secrets in my life.”  Reverend McDonald was ordained as a minister at the Church of the Open Door in 2009. She helps people find healing through her art, which reflects her life stories and her ministry work.  

West Elm hopes to foster career-building opportunities for all artists who enter the program. 

To learn more about Artist in Residence Initiative and Reverend Joyce McDonald’s work, visit  

December 9, 2021

And Just Like That… West Elm Reveals Latest Design Project With Highly Anticipated New Chapter of “Sex and the City”

Lily and Rose Goldenblatt’s undoubtedly stylish bedroom marries functionality with femininity fit for any growing fashionista     

Global design company West Elm unveils its latest design project for HBO Max’s highly anticipated series, “And Just Like That…” Set Decorator, Carol Silverman, worked with West Elm Kids to create the ultimate shared bedroom for Charlotte’s growing daughters, Lily and Rose Goldenblatt. The chic space marries functionality with feminine prints and colors while telling the story of the characters through a new, grown-up lens.

“It was exciting to partner with West Elm for this room,” said Silverman. “Lily and Rose’s room had to fulfill a few functions. It had to by stylistically consistent with Charlotte’s taste [and] reflect the girls’ lives as they are now.”

The space was designed to reflect Lily and Rose’s personalities while representing Charlotte’s preppy style and classic charm. Pairing West Elm modern furniture pieces with traditional prints and patterns helped to create a sophisticated space that still felt youthful and fun. “The pieces I chose to incorporate are sophisticated and modern as well as have a light and bright quality that brought in fun and flair, a perfect look for Charlotte’s kids,” said Silverman.

Taking direction from the fashion world, Carol mixed various textures and patterns with hues of pink, dimensional art pieces, and furniture of mixed heights to build an interesting design landscape that felt livable and stylistically consistent.                                                         

Pieces to create Lily and Rose’s bedroom included:

The final result features transitional furniture pieces and functional accessories that can grow with the sisters. Remaining true to West Elm’s ‘Good Design’ approach, the space features sustainably sourced, handcrafted, Fair Trade Certified, 100% organic cotton, and Contract Grade products that are good for the planet and good for the home.

To learn more about the design process and shop items from Lily and Rose’s bedroom visit West Elm Kids today features more than 2,000 products for baby, kids, and teens that are thoughtfully crafted to grow with children, including 75 pieces of multi-functional and multi-purpose furniture. For more information on West Elm Kids, visit  

The first two episodes of AND JUST LIKE THAT… are now streaming on HBO Max. The remaining eight episodes will premiere weekly on subsequent Thursdays.

About HBO Max™:

HBO Max™ is WarnerMedia’s direct-to-consumer streaming platform, offering best in class quality entertainment. HBO Max features the greatest array of storytelling for all audiences from the iconic brands of HBO, Warner Bros., DC, Cartoon Network, Adult Swim, Turner Classic Movies and more. The platform launched in the United States in May 2020 and introduced a lower priced, advertising-supported tier in June 2021. HBO Max began its global rollout launching in markets across Latin America and the Caribbean this summer, followed by its first European launches in the Nordics and Spain this fall. It has been announced that HBO Max will continue its European expansion for a global reach of 67 countries in 2022. 

November 15, 2021

Reveal: Actress Maya Erskine’s nursery is cozy central – and an ode to her childhood

West Elm Design Crew helped Emmy nominated actress lean into soothing vibes and personal touches for a unique nursery 

West Elm Kids today unveils its latest celebrity design project with PEN15 co-creator, producer, and actress, Maya Erskine. Following a headline-making pregnancy announcement, Hulu star Maya Erskine and partner, This is Us actor Michael Angarano, partnered with West Elm Design Crew to prepare for baby. They worked together to create a nurturing nursery space with plenty of room for baby Leon to play, learn and grow.  

Selecting West Elm Kids’ original and modern products, Maya and lead designer Dallas Wagman from West Elm Burbank, created a space that is light, airy, and carefree. While Maya didn’t consciously commit to a décor theme, she and Dallas’s West Elm Kids picks were guided by texture, color, and interior design.

  • Dallas incorporated a rich, tactile mix of fabrications to inspire Leon as he grows, including nubby, soft-to-the-touch throws, such as the Luxe Chenille Baby Stroller Blanket (29.50), and knit stuffed animals ($33), a Rainbow Zigzag Wool Rug ($700), and the handwoven Mushroom Basket ($39) and Modern Weave Lidded Hamper ($130).
  • Natural woods and neutral colored upholstery were chosen for their soothing tones, including  the GREENGUARD Certified Natural Nash Crib ($799), and the dark wood Dawson Dresser and Topper ($1,199) changing table for a touch of contrast. The room’s layout was thoughtfully designed to ensure ample space for parents to move around easily, and room for Leon to play.
  • Avoiding gendered blues, pinks, and pastels, Maya and Dallas gravitated towards a calming foundation of neutral tones, with bold, energizing pops of color. “This allows your child to figure out what they like without you forcing your own favorite colors on them,” Dallas says.
  • Remaining true to West Elm’s ‘Good Design’ approach, the space features sustainably sourced, handcrafted, Fair Trade Certified, 100% organic cotton, GREENGUARD Gold and STANDARD 100 by OEKO-TEXT Certified, and Contract Grade products that are good for kids, good for the planet, and good for the home.

To make the nursery feel unique and personal, Maya decorated the room with a collection of stuffed animals, a painting of their family dog, Pearl, a collection of Japanese books from her childhood, and draped the crib with a Peter Rabbit embroider rail cover from her cousin. “Don’t worry so much about cohesion – just get things you love,” Maya says. “Keep it simple and don’t go too wild because your baby will outgrow it.”

An admittedly “really indecisive person,” Maya leaned on Dallas to source furniture and validate her hunches. “It was amazing to have someone with a great eye help me pick things and assure me, so I didn’t have to worry about anything,” she says.

West Elm’s Design Crew services are available free to all customers to help answer style questions and advise on room planning via an online chat, virtual consultations by video, phone, and email, and in-store by appointment. To learn more about the West Elm Design Crew, visit

To learn more about the design process from Maya Erskine herself and shop items from baby Leon’s nursery, visit West Elm Kids today features more than 2,000 products for babies, kids, and teens that are thoughtfully crafted to grow with children, including 75 pieces of multi-functional and multi-purpose furniture. For more information on West Elm Kids, visit  

November 8, 2021

TOMS and West Elm Introduce Limited-Edition Holiday Collection

TOMS & West Elm Co-Designed an Exclusive Line of Sustainably-made Footwear for the Whole Family 

LOS ANGELES, CA, November 1, 2021 - Today mission-based footwear brand TOMS and global design and lifestyle company West Elm, released a limited-edition holiday collection featuring exclusive prints and patterns designed exclusively for TOMS best-selling slipper and slip-on styles. With a shared commitment to community and purpose-driven initiatives including responsible design, the two brands came together to launch the first TOMS x West Elm collection featuring seven indoor/outdoor slippers and slip-on styles for men, women, and kids, just in time for fall and the holiday gift-giving season. The collection is available online at and in TOMS retail stores nationwide starting today. A limited-edition TOMS x West Elm throw blanket is also available for pre-order at 

The 100% vegan collection features a modern Welsh print—designed in-house by the West Elm team—and includes the ultra-popular Ezra, made with a convertible heel for customizable wear, and TOMS iconic Alpargata, both of which have been outfitted with faux shearling lining and warm, waffle knit uppers. 

Earth-friendly materials appear across select styles in this collection, such as 100% organic cotton uppers, REPREVE® recycled fibers, and Eco EVA outsoles derived from sugarcane—a renewable resource that removes carbon from the air. Finally, a limited-edition TOMS x West Elm throw blanket completes this collection, designed with soft, responsibly sourced 100% organic cotton for the comfort-obsessed. 

Rooted in West Elm’s Good Design approach by sourcing sustainable materials and making ethical manufacturing decisions that are good for the planet and good for the home, the collection also features West Elm’s signature, modern aesthetic. The exclusive Welsh print was designed especially for this limited time collection and to be worn indoors or out, once again allowing you to bring the comfort of home with you, wherever you are. 

To view and order the full array of family-friendly styles at prices ranging from $36.95 to $64.95 visit and TOMS retail stores nationwide starting today. A limited-edition TOMS x West Elm throw blanket is also available for pre-order at For more information on the collection or to request images, please visit West Elm’s pressroom at


TOMS is a footwear and lifestyle brand using business to improve lives. Since 2006, our community has impacted 100,000,000 lives through support for the work of non-profit organizations around the world. 

We believe in a future where all people have a chance to thrive. That’s why we’re committing 1/3 of our profits to grassroots good, supporting people working to build a more equitable tomorrow. Our support is focused on boosting mental health, increasing access to opportunity, and ending gun violence—all elements we know to be essential for progress to take root. 

In other words, we’re not changing the world, but we’re at the feet of the people who are.  So throw on your TOMS and let’s keep moving forward.




November 1, 2021

West Elm and Heather Taylor Home Debut Holiday Collection

A celebration of prints and patterns, the colorful line brings California style to the holidays this season

Brooklyn, NY – November 1, 2021 – Today, global design company West Elm debuts its second capsule collection with Los Angeles-based textile designer, Heather Taylor. With a colorful holiday twist on her signature ginghams and plaids, the Heather Taylor Home x West Elm Holiday Collection brings California style exclusively to Priced starting at $24.50, the collection features styles that highlight Heather’s signature use of gingham, stripes, and color on furniture, textiles, and dinnerware designed for holiday entertaining and creating cozy winter vibes at home. The Heather Taylor Home x West Elm Holiday Collection is available beginning today at

“I’m excited to partner with West Elm again to bring Heather Taylor Home to the holiday season,” said founder and designer Heather Taylor. “This timeless collection marries quintessential holiday hues with a festive palette of almond, sage, and rose, and classic patterns that feel modern when mixed with any holiday decor.”

In collaboration with West Elm’s in-house design team, Heather Taylor encourages unabashed pattern, and scale mixing and matching with her design-driven collection. Vibrant hues are peppered throughout the furniture and home décor offerings, including a traditional holiday assortment of reds and greens alongside more neutral tones including Almond, Midnight, and Nutmeg that add a modern flair to classic holiday décor. A variety of textures, including Sherpa and linen, delicate ruffles, and scalloped edges, help customers to easily achieve Taylor’s signature look this season.

With more than 115 new products, the Heather Taylor Home x West Elm Holiday Collection debuts new and enticing product categories for Taylor, including tabletop and made-to-order upholstery, across both West Elm and West Elm Kids. True to West Elm’s ‘Good Design’ approach, the holiday assortment features sustainably sourced and 100% BCI cotton throws and table linens, bedding made of Fair Trade European Linen, and shower curtains and bath mats made of 100% organic materials, making the collection good for the planet and good for the home.

Customers can shop the Heather Taylor Home x West Elm Holiday Collection beginning today, including:

  • Tartan, plaid, and gingham table linens including napkins, table runners, placements, and coasters starting at $24.50
  • Gingham and Mistletoe Stamped tabletop collections that include dinner plates, salad plates and mugs, starting at $42
  • Festive large and mini gingham holiday stockings for $38
  • Sherpa lined throws for $90
  • Striped, gingham, plaid, and tartan pillow covers starting at $42.50
  • Baby and kids bedding and linens starting at $60 for a crib sheet
  • Doormats and rugs available in full range of sizes starting at $30 for a doormat
  • European Linen bedding and textiles starting at $160 for a Twin Duvet
  • Bath mats and shower curtains starting at $40
  • Striped and gingham linen curtains starting at $109

“Decorating my home for the holiday season has become a tradition that is so special to my family and me,” said Taylor. “My daughters love our custom of bringing out our seasonal pillows and décor, a fun cue that the holidays are just around the corner! I’m hoping this collection will evoke a similar sense of excitement and joy to families and homes this holiday season.”

Join Heather Taylor on Thursday, November 11th as she hosts an exclusive Facebook Live Shopping Event, inviting viewers to shop her exclusive holiday collection. Taylor will stream live from West Elm’s Facebook feed at 3:30 PM EST/12 PM PST live from New York City to share her holiday styling tips and tricks and must-haves from the collection. To RSVP and set a reminder to watch, please visit Following along using #HTHxWestElm.

To shop the full Heather Taylor Home x West Elm Holiday Collection, visit To learn more about the partnership and view the full collection visit the West Elm press room at

October 28, 2021

West Elm Partners With The Strategist on a Co-Branded Digital Shop

Live today, the shop features some of The Strategist’s favorite West Elm items, including a giftable weighted blanket, statement coffee table, and more.

OCTOBER 28, 2021 [NEW YORK, NY] – The Strategist and global design company West Elm today announced they have partnered on a co-branded and curated digital shop that is live at With a shared commitment to providing its readers and customers value through original designs and modern offerings, The Strategist Shop at West Elm marks the first time the home retailer has partnered with a publisher, combining the power of content and commerce in a compelling one-stop-digital-shop. The Strategist Shop at West Elm pulls together more than 40 West Elm exclusive products that have been featured by The Strategist’s editors, including a sofa that’s quickly become a favorite among Strategist readers, giftable weighted blankets, a statement coffee table, and much more.

“As we test and research and write about our favorite home goods, West Elm is just one of those brands that consistently offers our readers the design and functionality they love,” says The Strategist editor Maxine Builder. “So many Strategist favorites over the years have come from West Elm, this partnership felt like a perfect match.”

“The Strategist is the ultimate shopping resource and together with the editors we are excited to bring their unique point of view to a digital storefront on,” said Andres (Dru) Ortega, director of consumer marketing at West Elm. “We have made it easy for readers and customers to discover our original and modern mix of West Elm products for decorating, entertaining, gifting, and more.”

The Strategist Shop at West Elm is live today and features more than 40 West Elm products selected, vetted, and reviewed by Strategist editors. Each item is carefully selected and reviewed based on function, value, and innovation, ensuring they each offer readers and West Elm customers well-designed products at a good value. Products featured in The Strategist Shop at West Elm range in price from an $8 stain removal stick to a $1,799 for a sofa, and The Strategist earns a commission off the sale of each item purchased directly through the shop.

The Strategist is continually looking for new ways to surprise and serve its readers. In 2018, the site brought some of its favorite brands together for an IRL holiday pop-up shop focused on beauty. It also worked with eBay on a charity auction featuring items from readers’ favorite tastemakers.

“Partnering with a brand like West Elm is an exciting step in how the Strategist can work directly with brands. We’re always looking for ways to help our audiences have fun shopping experiences not only on our site but also through unique partnerships like this one,” says Catherine Fish, Vox Media’s VP of eCommerce business development.

About Vox Media

As the leading independent modern media company, Vox Media tells stories across digital, podcasts, TV, streaming, live events, and print. The company’s editorial networks include Vox, New York Magazine, The Verge, The Cut, Eater, Vulture, The Strategist, Polygon, SB Nation, Intelligencer, Curbed, Grub Street and Recode. It is also known for industry-leading businesses, including the Concert publisher-led marketplace, Chorus publishing platform, and Vox Media Studios entertainment and podcasting division.

About West Elm

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.


good design

We design 95% of our products in-house for original style & quality you won’t find anywhere else.


good for people

Our Fair Trade Certified™ and Handcrafted collections do even more to support the communities who make them.


good for the planet

We prioritize responsible sourcing. That means more recycled, upcycled & FSC®-certified—and less waste.


good for you

From organic fibers to low-VOC finishes, we’re making it easy to create a healthy home for you & your family.

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