MUJI U.S.A.’s largest online retail partnership to date brings minimalist essentials to West Elm Online
BROOKLYN, NY -- (November 16, 2020) -- Japanese retailer MUJI and global design company West Elm today announce the launch of a retail partnership offering a selection of MUJI’s home goods and accessories at WestElm.com. MUJI and West Elm share a commitment to quality, sustainability and good design, and this partnership marks MUJI’s largest product assortment offered online through another retailer in the United States, with a selection of nearly 100 items. The curated variety of MUJI’s minimalist essentials will introduce MUJI to a new audience of design enthusiasts across the United States and provide West Elm customers with an array of affordable, modern options for cleaning, organization and more. The MUJI at West Elm shop-in-shop is available starting today at WestElm.com/MUJI.
“MUJI’s products are highly functional and oriented around the universal tasks and moments of daily life. The essence of a MUJI product lies in its simplicity, flexibility, and modesty to fit different lifestyles and individual preferences,” says Toru Akita - President, MUJI U.S.A. LIMITED. “We are thrilled that a curated selection of our product line will join West Elm’s family of homeware essentials and hope this partnership inspires customers to easily integrate functional organization techniques into the design of their home.”
A celebration of modern Japanese design, the MUJI at West Elm shop-in-shop aims to help customers seamlessly merge MUJI’s homeware essentials with West Elm’s array of modern furniture and decor to create forward-thinking, problem-solving homes. Spanning nearly 100 products across kitchen, bathroom, housekeeping and stationery with an average price of $20, the assortment includes popular products such as MUJI’s Ultrasonic Aroma Diffuser, Acrylic Storage Case, Porcelain Toothbrush Holder and fan-favorite Gel Pens. The MUJI suite of products is available exclusively online starting today and ranges in price from $0.90 - $599.50.
For inspiration on how to embrace organization with the help of MUJI and West Elm, or to shop the full collection, visit WestElm.com/MUJI.
About MUJI U.S.A. LIMITED
The MUJI name derives from the company’s original name in Japanese: Mujirushi Ryohin, meaning No Brand, Quality Goods. MUJI started in Japan in 1980 and now has over 400 stores in Japan. It opened its first store outside Japan in London in 1991, adding over 400 since then. MUJI USA currently has 10 stores in the U.S., with 8 in the greater New York area, and one location in both Boston and Portland.