BROOKLYN, NY (January 13, 2020) -- This month, Brooklyn-based, global design company, West Elm expands its assortment of consciously made bedding collections with the introduction of its newest material offering — hemp. The new Fair Trade Certified™ collection of hemp bedding includes sheets, duvets, and a coverlet – all thoughtfully designed in-house with an emphasis on style and comfort using natural materials and plant dyes to create soft colorways. West Elm is leading the industry in bringing hemp to market as a bedding material and is today the most recognized home retailer to offer a complete collection of original and modern designs exclusively at WestElm.com, WestElm.Ca, and select West Elm stores throughout North America.
“We created our new hemp bedding with our customers and the environment in mind, putting material innovation, function, and sustainability at the forefront of our design process,” said Jeffrey Hannoosh, SVP of product design and development at West Elm. “Hemp’s reduced environmental footprint, breathability and relaxed look and feel is well-suited for customers looking for a natural, more eco-friendly fabric for their home.”
Hemp is generally considered to have a low environmental impact because growing the hemp plant requires significantly less water and land than other conventional bedding materials and does not typically require the use of pesticides. The crop can also be regenerative and is known to extract toxins to improve soil quality. West Elm blends its hemp bedding with 100% organic cotton for a softer feel and uses plant dyes to create the collection’s colorways: Radix isatidis leaf is used to achieve a Hazy Blue, Myrobalan is used to create a Misty Grey, and Desert Flax is created using the Eucalyptus leaf.
West Elm today offers nine materials in its bedding assortment with the launch of hemp. This Spring, the global design company wants to help educate customers on why #WEMaterialMatters when it comes to choosing bedding for the best night’s sleep. Each material offers distinct qualities, providing customers with a variety of options to create a restful retreat at home. Customers can choose from:
Ideal for people who sleep hot or like a relaxed, natural look. This Fair Trade Certified™ linen also boasts hypoallergenic properties.
Ideal for people looking for a luxe, polished look and sleep warmer than most. Sustainably made from eucalyptus fibers making this Fair Trade Certified™ material easy-to-care for and wrinkle resistant.
Light and breathable with a relaxed feel, this ultra-soft material is comfortable year-round and, like all of West Elm’s cotton bedding, is certified organic.
After investing in the perfect pair of consciously designed sheets, it’s important to care for them properly to maximize their comfort and lifespan. West Elm has teamed up with Corinna and Theresa Williams, co-founders of Celsious, a modern laundry destination in Brooklyn specializing in sustainable cleaning. From best washing practices to energy-efficient drying, this sibling duo spills all of their eco-conscious laundry tips exclusively on WestElm.com, where customers can also shop their new line of natural cleaning agents.
West Elm’s new hemp bedding collection includes duvets, sheets, and one coverlet in a range of solid and striped colorways such as Undyed Natural Hemp, Desert Flax, Blue Haze, and Misty Grey. Sheet sets are available exclusively in Undyed Natural Hemp and start at $229. West Elm hemp duvets range from $229 – $279 and the hemp coverlet is available in Misty Grey priced from $249 – $299.
To learn more about why #WEMaterialMatters and shop West Elm’s full assortment of bedding, visit WestElm.com/MaterialMatters.
Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.
About West Elm
Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.
We design 95% of our products in-house for original style & quality you won’t find anywhere else.
good for people
Our Fair Trade Certified™ and Handcrafted collections do even more to support the communities who make them.
good for the planet
We prioritize responsible sourcing. That means more recycled, upcycled & FSC®-certified—and less waste.
good for you
From organic fibers to low-VOC finishes, we’re making it easy to create a healthy home for you & your family.