The KULE x West Elm collaboration interprets KULE's playful aesthetic into a lifestyle and home collection, developed in partnership with the West Elm design team
BROOKLYN, NY- June 2, 2022- Today, global design company West Elm debuts a capsule collection with NYC-based fashion brand KULE. The 12-piece assortment offers a cheerful extension of KULE’s stripes and cheeky motifs across an array of textiles including cushions, pillowcases, and beach towels. Bold in personality and color, the pieces are a celebration of summer fun, sold exclusively on westelm.com/KULE. Retail prices range from $30.00-$125.00
KULE’s spirited nature, and fresh take on Americana designs, is the brainchild of founder and CFDA member Nikki Kule. The ready-to-wear brand debuted in 2015 to much acclaim, quickly establishing itself as the destination for “classic clothes with a happy wink.” KULE’s signature colors, royal blue and poppy red, were thoughtfully interspersed throughout the KULE x West Elm pieces, offering a unique opportunity for devotees to bring the much-loved aesthetic into their homes.
Nikki states, “We are thrilled to collaborate with West Elm on this collection. The product is a perfect combination of West Elm’s timeless design, paired with our playful, colorful aesthetic. By mixing our signature stripes and smiles with West Elm styles, we were able to bring our happy energy to the brand.”
To learn more about the collection, visit www.westelm.com/KULE. Join the conversation on social media with @westlm and @kule.
ABOUT WEST ELM:
Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.
KULE is a fashion brand making classic clothes with a happy wink 😉 Designed by CFDA member Nikki Kule, the brand launched as a childrenswear brand in 2001, and later relaunched as a collection of perfect stripe tees in 2015. Now encompassing multiple categories for women, mens, and kids, the brand is sold at KULE.com and through luxury retailers around the world.