A celebration of prints and patterns, the colorful line brings California style to the holidays this season
Brooklyn, NY – November 1, 2021 – Today, global design company West Elm debuts its second capsule collection with Los Angeles-based textile designer, Heather Taylor. With a colorful holiday twist on her signature ginghams and plaids, the Heather Taylor Home x West Elm Holiday Collection brings California style exclusively to WestElm.com. Priced starting at $24.50, the collection features styles that highlight Heather’s signature use of gingham, stripes, and color on furniture, textiles, and dinnerware designed for holiday entertaining and creating cozy winter vibes at home. The Heather Taylor Home x West Elm Holiday Collection is available beginning today at WestElm.com/HeatherTaylorHome.
“I’m excited to partner with West Elm again to bring Heather Taylor Home to the holiday season,” said founder and designer Heather Taylor. “This timeless collection marries quintessential holiday hues with a festive palette of almond, sage, and rose, and classic patterns that feel modern when mixed with any holiday decor.”
In collaboration with West Elm’s in-house design team, Heather Taylor encourages unabashed pattern, and scale mixing and matching with her design-driven collection. Vibrant hues are peppered throughout the furniture and home décor offerings, including a traditional holiday assortment of reds and greens alongside more neutral tones including Almond, Midnight, and Nutmeg that add a modern flair to classic holiday décor. A variety of textures, including Sherpa and linen, delicate ruffles, and scalloped edges, help customers to easily achieve Taylor’s signature look this season.
With more than 115 new products, the Heather Taylor Home x West Elm Holiday Collection debuts new and enticing product categories for Taylor, including tabletop and made-to-order upholstery, across both West Elm and West Elm Kids. True to West Elm’s ‘Good Design’ approach, the holiday assortment features sustainably sourced and 100% BCI cotton throws and table linens, bedding made of Fair Trade European Linen, and shower curtains and bath mats made of 100% organic materials, making the collection good for the planet and good for the home.
Customers can shop the Heather Taylor Home x West Elm Holiday Collection beginning today, including:
- Tartan, plaid, and gingham table linens including napkins, table runners, placements, and coasters starting at $24.50
- Gingham and Mistletoe Stamped tabletop collections that include dinner plates, salad plates and mugs, starting at $42
- Festive large and mini gingham holiday stockings for $38
- Sherpa lined throws for $90
- Striped, gingham, plaid, and tartan pillow covers starting at $42.50
- Baby and kids bedding and linens starting at $60 for a crib sheet
- Doormats and rugs available in full range of sizes starting at $30 for a doormat
- European Linen bedding and textiles starting at $160 for a Twin Duvet
- Bath mats and shower curtains starting at $40
- Striped and gingham linen curtains starting at $109
“Decorating my home for the holiday season has become a tradition that is so special to my family and me,” said Taylor. “My daughters love our custom of bringing out our seasonal pillows and décor, a fun cue that the holidays are just around the corner! I’m hoping this collection will evoke a similar sense of excitement and joy to families and homes this holiday season.”
Join Heather Taylor on Thursday, November 11th as she hosts an exclusive Facebook Live Shopping Event, inviting viewers to shop her exclusive holiday collection. Taylor will stream live from West Elm’s Facebook feed at 3:30 PM EST/12 PM PST live from New York City to share her holiday styling tips and tricks and must-haves from the collection. To RSVP and set a reminder to watch, please visit www.Facebook.com/WestElm. Following along using #HTHxWestElm.
To shop the full Heather Taylor Home x West Elm Holiday Collection, visit www.WestElm.com/HeatherTaylorHome. To learn more about the partnership and view the full collection visit the West Elm press room at www.press.westelm.com/lookbook/heathertaylorhomeholiday.