Exclusive shop brings the best of fresh’s skincare, bodycare and more to WestElm.com
BROOKLYN, NY – NOVEMBER 23, 2020 – Global design company West Elm today announces its partnership with luxury beauty brand fresh to offer an exclusive fresh at West Elm online shop on WestElm.com/fresh. The two sustainability-minded brands have come together to share their high-quality products, seamlessly blending natural skincare ingredients and conscientious design to elevate the everyday with small indulgences at home.
The curated collection of fresh’s best-selling skincare, bodycare, candles, and sets is comprised of West Elm’s top fresh picks and is designed to help customers conveniently shop for all their self-care and gifting needs. Starting at $15, the fresh at West Elm online shop provides perfectly curated bundles for holiday and hostess gifting, guest room essentials, and relaxing self-care beauty rituals.
“We love to travel and search the globe to source the best skincare ingredients, but no place is more important to us than home. From the very beginning of fresh, we have fostered a sense of family hospitality with our guests and with our ever- growing team and connected our product journey to the lifestyle we wanted to inspire. Partnering with West Elm, a brand that embodies these same ideals, feels particularly meaningful in a year where home is more important than ever,” say fresh founders Lev Glazman and Alina Roytberg.
The fresh at West Elm online shop will be available beginning November 23 on WestElm.com/Fresh, where customers can pair fresh’s sensorial products with West Elm’s modern designs and proprietary Water Street bath collection made with 100% organic cotton. For inspiration:
- Holiday Guest Ready Care Pack: Make guests feel right at home with a set of West Elm’s 100% organic Luxe Fibrosoft towels, fresh’s Linden Oval Soap, and a five-piece mini set of fresh faves arranged in a handcrafted West Elm basket.
- Self-Care Escape: Enjoy a pampering moment with Umbrian Clay Purifying Face Mask, light a fresh Hesperides Grapefruit Candle, and arrange all your fresh skincare neatly on a West Elm porcelain vanity tray.
- The Gift of Gratitude: Show your appreciation for a neighbor, teacher, or healthcare worker this season with a fresh mini mask set paired with a handwoven West Elm throw benefitting St. Jude Children’s Research Hospital—the perfect way to say thank you.
In 1991, Lev Glazman and Alina Roytberg saw the need for beauty that was both effective and indulgent. Following their American dream, they opened a small store in Boston devoted to curating natural products from around the world and engaging a community. They created a brand that touches people’s hearts as well as their skin—and quickly developed a cult following. Since then, Fresh has evolved into a global company offering a full lifestyle line of skincare, lip care, bodycare, and fragrance. Fresh is credited with a number of industry firsts and pioneered the use of many natural ingredients in beauty, including soy and sugar. In 2000, Fresh partnered with luxury leader LVMH, gaining access to decades of expertise in the prestige market, as well as unsurpassed research and development tools and technological advancements.