(August 03, 2020) -- Today, global design company West Elm debuts its second collaboration with New York City-based contemporary furniture and design studio, Bower. The new West Elm x Bower collection expands on the first iteration in 2017 to showcase Bower’s industry-renowned, minimalist design approach across several product categories. The seven West Elm exclusive items, including decorative accessories, lighting and furniture pieces starting at $70, are available today on WestElm.com/Bower.
“Working with West Elm presents a unique opportunity for us to stretch beyond our manufacturing capabilities to create pieces at a large scale for West Elm’s design-curious audience,” said the Bower team. “With this line, we were inspired by plant life and explored patterns using spheres and discs to create a collection that will complement a variety of interiors.”
“Our successful first collaboration with Bower allowed customers to discover their unique and dynamic designs at an accessible price,” said Jeffrey Hannoosh, Senior Vice President of Design for West Elm. “The second installment re-introduces Bower’s elevated, design-forward perspective to our everyday modern offerings with contemporary pieces that are reflective of their distinct style.”
In line with Bower’s intrinsic design DNA, the collection highlights the beauty of juxtaposition, using mixed materials and simplistic shapes that feel both fresh and familiar. The exclusive West Elm x Bower assortment includes:
- Bower Trinity Candleholder ($70)
- Bower Bubble Vase ($80)
- Bower Papasan Bowl ($130)
- Bower Stack Scones ($149)
- Bower Trinity Pendant ($399)
- Bower Step Side Table ($229)
- Bower Step Console Table ($499)
Design-lovers interested in learning more about Bower can tune in to the latest episode of Clever, a podcast celebrating the humanity behind design. In the exclusive episode, Bower’s trio of co-founders join designer Amy Devers for a conversation around the beginning of Bower, their design philosophy and the inspiration behind the West Elm collaboration.
Plus, Clever, West Elm and Bower have teamed up for a Clever Reflection Contest offering a grand prize including a one-of-a-kind Bower mirror and a $250 West Elm gift card, plus a second prize for a $250 West Elm gift card. To enter*, create a short video that showcases a reflection visually alongside a personal (audio) reflection. A reflection can be physical like in a mirror, or abstract like a thought. Post your video to Instagram with hashtag #CleverReflectionContest and tag @cleverpodcast, @westelm, and @bowerstudios. For the full contest details and official rules, visit cleverpodcast.com/reflection-contest.
*Entries are due by August 18, 2020. Contest winners will be announced by August 25, 2020.
