The Design Challenge gave creative control to the celebrated interior designer to craft a sustainably sourced, stylish, and affordable room for Kids

BROOKLYN, NY – April 28, 2021 – Global design company West Elm today unveils its new West Elm Kids Design Room challenge by celebrated interiors expert, Sarah Sherman Samuel. The design challenge acts as a inspirational extension of West Elm’s new Kids digital shopping experience for customers to explore its array of furniture, decor, and more for babies, kids, and teens. 

Utilizing West Elm Kids’ design-driven products, Sherman Samuel introduces a playful, original, and modern room while staying true to West Elm’s ’Good Design’ approach with GREENGUARD, Fair Trade Certified, and 100 percent organic cotton products. Designed and crafted within a raw studio, Sherman Samuel took  complete creative control to incorporate her own interesting architectural elements and craft a unique bedroom-playroom hybrid layout. The final result features whimsical structural details, striking blue wainscotting and hand-painted striped walls, playful pattern mixing and plenty of room for creativity while leaning into kid-friendly design.

“For kids’ rooms, my inspiration comes from children’s books, nature and my kids’ themselves,” says Sarah, a mother of two. “My daughter’s favorite color is blue, so I chose blue as the main color for this space. Both my kids are super into books and I am, too. Having a little library or reading nook like this inside my kids’ bedroom would be amazing.”

Following social distancing guidelines, The Design Room challenge came to life entirely remote from Sherman Samuel via Zoom, emails, and calls from her Grand Rapids, Michigan home.

Outfitted in West Elm’s original, modern furnishings and décor, Sherman Samuel’s Kids Room Challenge is completely shoppable on WestElm.com/Kids, inspiring customers to shop for high quality products that look good and make a positive impact on their homes and the environment, including:

• Nash 3-Drawer Kids Dresser ($899)
• Margo Selby Stacked Strata Rug ($200-$700)
• Hazel Coffee Table ($349)
• Modern Muslin Canopy ($69)

This Design Room Challenge with Sarah Sherman Samuel marks the first of many to come for the West Elm Kids brand with new partnerships to be unveiled throughout 2021. 

West Elm Kids today features more than 2,000 products for baby, kids, and teens that are thoughtfully crafted to grow with your child, including 75 pieces of multi-functional and multi-purpose furniture. For more information on West Elm Kids please visit www.westelm.com/kids. 

BROOKLYN, NY – April 22, 2021 – This Earth Day, global design company and leader in responsibly sourced home furnishings West Elm invites customers to join in its commitment to being Good for People, Good for the Planet every day. West Elm has been committed to responsible design and manufacturing all-year round since its founding in 2002. Today, more than half of West Elm’s original, modern designs support at least one sustainability initiative, including Organic, Sustainably Sourced, Fair Trade, LOCAL, Certified Nontoxic and Handcrafted. As a result of its industry leadership in sourcing low-impact materials, reducing waste and prioritizing circularity, West Elm has affirmed its position as the only home retailer on Barron’s list of 100 Most Sustainable U.S. Companies for the past four years.  

This Earth Day, West Elm is proud to highlight a selection of the tangible environmental impact created as a result of its commitments:  

• 40% of wood furniture offerings are FSC®-certified, helping support forests and ecosystems worldwide. 
• 2.3B liters of water and 3M kwH of energy saved in 2019 by sourcing organic cotton for its bedding, bath and textiles 
• 200+ farmers trained in more sustainable practices in 2019 through its partnership with the Better Cotton Initiative. 
• 57M plastic bottles kept out of landfill through REPREVE® recycled polyester. 

Today, West Elm bookends its “21 Days of Earth Month” campaign that proudly emphasizes its commitment to sustainable living by partnering with experts and activists to share resources and approachable tips for small changes that can make a positive impact on the planet. On WestElm.com, customers can learn practical ways to incorporate sustainability into everyday lifestyle choices ranging from composting and reusable materials to laundry and conservation of energy. Notable industry partners featured throughout the month include Zooey Deschanel and Jacob Pechenik, co-founders of Lettuce Grow, Dominique Drakeford, co-founder of Sustainable Brooklyn and Leah Thomas, founder of Intersectional Environmentalist, also known as @greengirlleah.  

To learn more about West Elm’s commitments, certifications and partners, visit westelm.com/commitments and to explore West Elm’s sustainable designs, visit westelm.com/shop/collaborations/sustainablysourced. 

West Elm parent company Williams-Sonoma, Inc. will continue to share its progress in its annual Corporate Responsibility scorecard, its sustainability website, and other public disclosures. For more information on Williams-Sonoma’s carbon reduction commitments released today, April 22, please view our Science-Based Target Summary. 

BROOKLYN, NY – April 5, 2021 – Global design company West Elm today debuts its new West Elm Kids products and digital shopping experience for customers to explore its array of baby, kids and teens furniture, decor, and more. West Elm Kids celebrates little one’s personal styles with design-driven products, inspiring content and new collaborations. It also introduces the brand’s original, modern designs, and ’Good Design’ approach to an array of GREENGUARD, Fair Trade Certified, and 100 percent organic cotton products. West Elm Kids today debuts more than 200 new products in an array of styles and choices like Modernist, Boho Baby, and Mid-Century.

West Elm Kids products are crafted with the brand’s commitment to ‘Good Design’ through its strict safety standards, sustainably sourced materials, and ethical manufacturing decisions that make its products good for families, good for the planet and good for the home:

• As the first Fair Trade Certified^TM home retailer, 50 percent of all West Elm Kids furniture and bedding are made in a Fair Trade Certified factory, giving back to workers who make the products and allowing them to invest in their communities.
• Screened for more than 10,000 chemicals and VOCs that contribute to indoor pollution, 80 percent of West Elm Kids furniture is GREENGUARD Gold Certified.
• Meeting top standards from fiber to finished product, 60 percent of all West Elm Kids bedding and bath products are GOTS-certified, STANDARD 100 by OEKO-TEX certified organic cotton which is free of pesticides and chemicals for a healthier choice for little ones.
• Sustainably sourced bedding and furniture is made from recycled, reclaimed and responsibly harvested materials that meet high social and environmental standards.

A new digital West Elm Kids experience is a one-stop destination to discover an original and modern mix of products for children of all ages and provides daily inspiration through content, trend shops and room planning tips. Together, parents and children can design a room using their favorite West Elm Kids collections for nurseries and playrooms, to teen bedrooms and small spaces. West Elm’s Design Crew offers families free virtual consultations and personalized advice for designing a nursery or her first “big kid” room either online through video, phone and Design Chat or in a local West Elm store. Expecting parents can also create their baby registry online and organize their wish list.

West Elm Kids today features more than 2,000 products for baby, kids and teens that are thoughtfully crafted to grow with your child, including 75 pieces of multi-functional and multi-purpose furniture like 4-in-1 cribs, loft and storage beds, and convertible changing tables. The brand is also expanding its West Elm Kids assortment of prints and patternsto include more choice in materials such as European flax linen, jersey and 100% organic cotton, and offering functional accessories like  animal-themed storage baskets, a mid-century easel, and organizational pieces perfect for small spaces.

West Elm Kids also includes the exclusive collaboration with sister brands Pottery Barn Kids and Pottery Barn Teen, combining West Elm’s signature modern aesthetic with Pottery Barn Kids’ and Teens’ industry expertise, superior safety standards, and craftsmanship. The West Elm x Pottery Barn Kids and West Elm x Pottery Barn Teen collections are available at both www.WestElm.com/Kids and www.PotteryBarnKids.com and www.PBTeen.com. For more information on West Elm Kids please visit  www.westelm.com/kids.

Actor and environmentalist Adrian Grenier purchased his Brooklyn brownstone four years ago with the goal to build a one-of-a-kind, fully eco-conscious smart home. The New York native was highly involved in the renovation and tapped Brooklyn-based retailer West Elm – an industry pioneer in consciously-made home products– to furnish the space with its original, responsibly-sourced designs. Debuting today on WestElm.com, Adrian shares a first look at the completed brownstone with an exclusive home tour of his main Parlor duplex in the three-unit, 4,300 square-foot property.

Outfitted in West Elm’s original, modern furnishings and décor, with interior design by Dream Awake, Adrian’s home is completely shoppable on WestElm.com/AdrianGrenier, inspiring customers to shop for high quality products that look good and make a positive impact on their homes and the environment, including:

• The West Elm Hayes 6-Light Chandelier manufactured with energy efficient LED lights to brighten up the living room
• The West Elm Paulo Bent Ply Leather Chair made with contract grade durability for style that lasts in the living room
• The West Elm Harmony Sofa assembled in the USA to bring everyday comfort to the living room
• The West Elm Tanner Solid Wood Dining Table produced with contract grade durability to stand the test of time in the dining room
• The West Elm Alden Bar and Counter Stools made with sustainably sourced mango wood to provide durable kitchen island seating
• The West Elm Anton Solid Wood nightstand that is Fair Trade Certified™ and made with sustainably sourced mango wood for the master bedroom

West Elm has been committed to responsible design and manufacturing since its founding in 2002. Today, 60% of West Elm’s offerings support one or more of its sustainability initiatives, from FSC-certified™ furniture and 100% Organic cotton bedding to handcrafted pieces supporting artisan communities and products made in Fair Trade Certified™ factories.

In anticipation of Earth Month in April, West Elm is proud to highlight a selection of the tangible environmental impact created as a result of these commitments, including:

• 40% of wood furniture offerings are FSC®-certified, helping support forests and ecosystems worldwide.
• 2.3B liters of water and 3M kwH of energy saved in 2019 by sourcing organic cotton for its bedding, bath and textiles
• 200+ farmers trained in more sustainable practices in 2019 through its partnership with the Better Cotton Initiative.
• 57M plastic bottles kept out of landfill through REPREVE® recycled polyester

To learn more about West Elm’s commitments, certifications and partners, visit westelm.com/commitments.

Exclusive shop brings the best of fresh’s skincare, bodycare and more to WestElm.com

BROOKLYN, NY – NOVEMBER 23, 2020 – Global design company West Elm today announces its partnership with luxury beauty brand fresh to offer an exclusive fresh at West Elm online shop on WestElm.com/fresh. The two sustainability-minded brands have come together to share their high-quality products, seamlessly blending natural skincare ingredients and conscientious design to elevate the everyday with small indulgences at home.

The curated collection of fresh’s best-selling skincare, bodycare, candles, and sets is comprised of West Elm’s top fresh picks and is designed to help customers conveniently shop for all their self-care and gifting needs. Starting at $15, the fresh at West Elm online shop provides perfectly curated bundles for holiday and hostess gifting, guest room essentials, and relaxing self-care beauty rituals.

“We love to travel and search the globe to source the best skincare ingredients, but no place is more important to us than home. From the very beginning of fresh, we have fostered a sense of family hospitality with our guests and with our ever- growing team and connected our product journey to the lifestyle we wanted to inspire. Partnering with West Elm, a brand that embodies these same ideals, feels particularly meaningful in a year where home is more important than ever,” say fresh founders Lev Glazman and Alina Roytberg.

The fresh at West Elm online shop will be available beginning November 23 on WestElm.com/Fresh, where customers can pair fresh’s sensorial products with West Elm’s modern designs and proprietary Water Street bath collection made with 100% organic cotton. For inspiration:

• Holiday Guest Ready Care Pack: Make guests feel right at home with a set of West Elm’s 100% organic Luxe Fibrosoft towels, fresh’s Linden Oval Soap, and a five-piece mini set of fresh faves arranged in a handcrafted West Elm basket.
• Self-Care Escape: Enjoy a pampering moment with Umbrian Clay Purifying Face Mask, light a fresh Hesperides Grapefruit Candle, and arrange all your fresh skincare neatly on a West Elm porcelain vanity tray.
• The Gift of Gratitude: Show your appreciation for a neighbor, teacher, or healthcare worker this season with a fresh mini mask set paired with a handwoven West Elm throw benefitting St. Jude Children’s Research Hospital—the perfect way to say thank you. 

Stay in touch with @westelm and @freshbeauty on Instagram for holiday gifting and home décor ideas this season. For more inspiration, follow the tag #NowatWestElm to see how content creators such as @cherrielynn, @stylefitfatty, @breekish and @rohsiddiqui are styling West Elm and fresh at home.

About fresh

In 1991, Lev Glazman and Alina Roytberg saw the need for beauty that was both effective and indulgent. Following their American dream, they opened a small store in Boston devoted to curating natural products from around the world and engaging a community. They created a brand that touches people’s hearts as well as their skin—and quickly developed a cult following. Since then, Fresh has evolved into a global company offering a full lifestyle line of skincare, lip care, bodycare, and fragrance. Fresh is credited with a number of industry firsts and pioneered the use of many natural ingredients in beauty, including soy and sugar. In 2000, Fresh partnered with luxury leader LVMH, gaining access to decades of expertise in the prestige market, as well as unsurpassed research and development tools and technological advancements.

MUJI U.S.A.’s largest online retail partnership to date brings minimalist essentials to West Elm Online 

BROOKLYN, NY -- (November 16, 2020) -- Japanese retailer MUJI and global design company West Elm today announce the launch of a retail partnership offering a selection of MUJI’s home goods and accessories at WestElm.com. MUJI and West Elm share a commitment to quality, sustainability and good design, and this partnership marks MUJI’s largest product assortment offered online through another retailer in the United States, with a selection of nearly 100 items. The curated variety of MUJI’s minimalist essentials will introduce MUJI to a new audience of design enthusiasts across the United States and provide West Elm customers with an array of affordable, modern options for cleaning, organization and more. The MUJI at West Elm shop-in-shop is available starting today at WestElm.com/MUJI.  

“MUJI’s products are highly functional and oriented around the universal tasks and moments of daily life. The essence of a MUJI product lies in its simplicity, flexibility, and modesty to fit different lifestyles and individual preferences,” says Toru Akita - President, MUJI U.S.A. LIMITED. “We are thrilled that a curated selection of our product line will join West Elm’s family of homeware essentials and hope this partnership inspires customers to easily integrate functional organization techniques into the design of their home.” 

A celebration of modern Japanese design, the MUJI at West Elm shop-in-shop aims to help customers seamlessly merge MUJI’s homeware essentials with West Elm’s array of modern furniture and decor to create forward-thinking, problem-solving homes. Spanning nearly 100 products across kitchen, bathroom, housekeeping and stationery with an average price of $20, the assortment includes popular products such as MUJI’s Ultrasonic Aroma Diffuser, Acrylic Storage Case, Porcelain Toothbrush Holder and fan-favorite Gel Pens. The MUJI suite of products is available exclusively online starting today and ranges in price from $0.90 - $599.50.  

For inspiration on how to embrace organization with the help of MUJI and West Elm, or to shop the full collection, visit WestElm.com/MUJI.  

About MUJI U.S.A. LIMITED 

The MUJI name derives from the company’s original name in Japanese: Mujirushi Ryohin, meaning No Brand, Quality Goods. MUJI started in Japan in 1980 and now has over 400 stores in Japan. It opened its first store outside Japan in London in 1991, adding over 400 since then. MUJI USA currently has 10 stores in the U.S., with 8 in the greater New York area,  and one location in both Boston and Portland. 

CHICAGO, IL - OCTOBER 19 -- Paper Source, a premier lifestyle brand and gift retailer, and global design company West Elm, today announce a limited-edition West Elm x Paper Source holiday DIY craft box and exclusive West Elm for Paper Source stationery collection. With a shared passion for creativity and appreciation for original design, the exclusive DIY craft box invites families and individuals to tap into their creativity, add a personal touch to holiday décor, and create new traditions at home this year with modern DIY activities. Available starting October 20, the West Elm x Paper Source holiday DIY craft box delivers directly to your front door for $75 and includes three paper crafting decor projects, essential supplies and access to inspirational ideas and how-to videos to design a happy little holiday at home. The West Elm x Paper Source holiday DIY craft box is available online on PaperSource.com/WestElm just in time for the gifting and decorating season.

“We are more than just paper and more than just a product. We can offer a truly unique experience to our customers,” said Winnie Park, CEO of Paper Source. “Our collaboration with West Elm is a natural extension of the brand and we are excited to offer an opportunity for families and design enthusiasts alike to share in celebrating the season through easy, unintimidating, DIY decor projects at home.”

Whether carving out relaxing craft time or gathering for a family-fun activity everyone can enjoy, crafters of all ages will love the modern DIY projects inside the West Elm x Paper Source holiday DIY craft box. Each element for the DIY craft comes enclosed in one convenient package, so crafters and families can simply open the box to begin adding a personal seasonal touch with geometric ornaments, paper wreath making and retro camper dioramas, perfect for place cards, garlands and kid-friendly weekend projects.

To help customers stay connected with friends and family this holiday season, West Elm and Paper Source have also co-designed an exclusive holiday collection of six stationery products priced starting at $19.95. The West Elm for Paper Source holiday stationery collection interprets West Elm’s joyfully modern designs onto an array of colorful, monogrammable journals, personalized recipe cards, and holiday greeting cards for every occasion. Shop the full collection of West Elm for Paper Source holiday stationery at PaperSource.com/WestElm and WestElm.com/PaperSource coming soon in November.

Customer can follow along on social media all season long as West Elm (@westelm) and Paper Source (@papersource) celebrate with virtual experiences and engaging co-branded content including:

• Instagram Live with West Elm x Paper Source:
  • Join West Elm and Paper Source experts for an IG Live on November 19 where followers will learn design tips for styling a beautiful tablescape and how to craft an attention-grabbing handmade centerpiece.
• Happy at Home Sweepstakes:
  • Beginning November 16, enter for a chance to win a $1,000 prize pack from West Elm, Paper Source and Domino Magazine to jump start holiday shopping. Details to enter will be announced on West Elm and Paper Source social channels.

About Paper Source

Founded in 1983, Paper Source is a premier paper and gift store offering a curated selection of fine and artisanal papers, invitations, gifts, gift wrap, greeting cards and an exclusive collection of envelopes and cards. With the goal to “Do Something Creative Every Day,” Paper Source is committed to offering inspiration and innovation to their customers as they celebrate all of life’s moments, both big and small. In support of this mission, Paper Source offers a creative aesthetic with a unique color palette and proprietary designs that are hand-illustrated by an in-house Art and Design team. As of early 2020, Paper Source operates 150 stores nationwide, plus an ecommerce store and wholesale division. For more information, please visit www.papersource.com.

(August 25, 2020) – Today, global design company West Elm and EILEEN FISHER debut a sustainably made collection of home decor and furniture designed with upcycled EILEEN FISHER materials, giving garments a second life beyond the closet. Both retailers shared a vision to develop responsible designs using conscientious manufacturing centered around a zero-waste system to create home products with less environmental impact. The limited-edition collection interprets EILEEN FISHER’s Renew program to a selection of pillows and casual seating available today at WestElm.com/EileenFisher and EileenFisher.com. The collaboration marks the first time EILEEN FISHER brings its industry-changing denim felting method to an exclusive collection with a major home retailer. 

“Our team was delighted to partner with West Elm because of our shared passion for creating responsibly-designed products. With these beautiful designs, we are extending each garment’s life cycle and drastically reducing the waste that we put out into the world. As other brands join our mission, we will increase the potential to create positive change in the way we manufacture — by being kinder to the planet,” said Eileen Fisher, founder and co-CEO.

The West Elm + EILEEN FISHER collection is uniquely crafted using a process that begins by deconstructing previously owned denim garments donated by customers as part of EILEEN FISHER’s Renew program. The upcycled fabric is meticulously washed, repaired and hand-layered into intricate and thoughtfully designed patterns, making each piece in the collection one-of-a-kind. 

“Eileen Fisher leads the apparel industry in sustainable innovation and has developed a transformative technology that allows us to introduce circular design to a collection of textiles for the home,” said Alex Bellos, president of West Elm. “Together, we are bridging our shared commitments to responsible retail and great design to offer quality, artful pieces." 

Beginning August 25, customers can shop the limited-edition collection of eight pieces on WestElm.com/EileenFisher and EileenFisher.com/Circular-by-Design, including:    

• Eileen Fisher Pillow Cover in White & Indigo, 12” x 21” ($159)
• Eileen Fisher Pillow Cover in Red, 12” x 21” ($159)
• Eileen Fisher Pillow Cover in Dark Indigo, 20” x 20” ($169)
• Eileen Fisher Lounge Chair ($1,999)

For an exclusive interview with Eileen Fisher and a behind the scenes video tour of EILEEN FISHER’s Tiny Factory to see how each piece is made, visit WestElm.com/EileenFisher. To learn more about sustainability and circular design in the apparel industry or to participate in EILEEN FISHER’s Renew program, visit EileenFisherRenew.com.  

About EILEEN FISHER

EILEEN FISHER has been creating simple, timeless clothes for over 30 years. The collection consists of pure shapes in beautiful materials, designed to work together effortlessly. As a socially conscious company, EILEEN FISHER is a pioneer in sustainable fashion and working to empower women and girls. Our clothes are sold at over 60 EILEEN FISHER retail stores, and 1,000 department and specialty stores internationally, as well as 2 RENEW stores, which feature gently worn and remade designs from our take-back program. EILEEN FISHER is the one of the largest women’s fashion companies to be a certified B Corporation, which means we voluntarily meet high criteria for social and environmental performance, accountability and transparency.

(August 03, 2020) -- Today, global design company West Elm debuts its second collaboration with New York City-based contemporary furniture and design studio, Bower. The new West Elm x Bower collection expands on the first iteration in 2017 to showcase Bower’s industry-renowned, minimalist design approach across several product categories. The seven West Elm exclusive items, including decorative accessories, lighting and furniture pieces starting at $70, are available today on WestElm.com/Bower.

“Working with West Elm presents a unique opportunity for us to stretch beyond our manufacturing capabilities to create pieces at a large scale for West Elm’s design-curious audience,” said the Bower team. “With this line, we were inspired by plant life and explored patterns using spheres and discs to create a collection that will complement a variety of interiors.”

“Our successful first collaboration with Bower allowed customers to discover their unique and dynamic designs at an accessible price,” said Jeffrey Hannoosh, Senior Vice President of Design for West Elm. “The second installment re-introduces Bower’s elevated, design-forward perspective to our everyday modern offerings with contemporary pieces that are reflective of their distinct style.” 

In line with Bower’s intrinsic design DNA, the collection highlights the beauty of juxtaposition, using mixed materials and simplistic shapes that feel both fresh and familiar. The exclusive West Elm x Bower assortment includes:

• Bower Trinity Candleholder ($70)
• Bower Bubble Vase ($80)
• Bower Papasan Bowl ($130)
• Bower Stack Scones ($149)
• Bower Trinity Pendant ($399)
• Bower Step Side Table ($229)
• Bower Step Console Table ($499)

Design-lovers interested in learning more about Bower can tune in to the latest episode of Clever, a podcast celebrating the humanity behind design. In the exclusive episode, Bower’s trio of co-founders join designer Amy Devers for a conversation around the beginning of Bower, their design philosophy and the inspiration behind the West Elm collaboration.

Plus, Clever, West Elm and Bower have teamed up for a Clever Reflection Contest offering a grand prize including a one-of-a-kind Bower mirror and a $250 West Elm gift card, plus a second prize for a $250 West Elm gift card. To enter*, create a short video that showcases a reflection visually alongside a personal (audio) reflection. A reflection can be physical like in a mirror, or abstract like a thought. Post your video to Instagram with hashtag #CleverReflectionContest and tag @cleverpodcast, @westelm, and @bowerstudios. For the full contest details and official rules, visit cleverpodcast.com/reflection-contest.

*Entries are due by August 18, 2020. Contest winners will be announced by August 25, 2020.