April 8, 2021

West Elm Introduces ‘West Elm Collective’ Creator Program

West Elm’s first ambassador program spotlights brand offerings through the lens of Insiders and Tastemakers

BROOKLYN, NY – APRIL 8, 2021 – Global design company West Elm today announces the launch of West Elm Collective, a new ambassador program highlighting industry thought leaders and emerging content creators whose distinct perspectives and eye for design will inspire customers to explore its original, modern designs and sustainable, and affordable products. The West Elm Collective program marks the evolution of the brand’s ongoing commitment to elevating up-and-coming creative voices and expressing personal style through the lens of a community of creators. 

The West Elm Collective debuts with 20 Insiders, influential social media creatives, and Tastemakers, an industry authority spotlighted each month, spanning communities in multiple industries and life stages across fashion, wellness, parenthood, home and lifestyle. The program will offer Insiders and Tastemakers their own curated West Elm shop page to share favorite original designs and product recommendations with their audiences and express their personal style for West Elm customers to discover tips, advice and inspiration through westelm.com/Collective beginning April 8. 

“We love when people share their personal style and show us how they live with West Elm products every day at home through social media,” said Andrés (Dru) Ortega, West Elm director of partnerships and influencer marketing. The  West Elm Collective welcomes our community of creators into the brand and allows each to experience West Elm in new and creative ways that inspire their audiences, as well as our customers, to learn, shop, share and connect.”  

West Elm has proudly fostered a community of trusted content creators to reach customers with design inspiration they can relate to and inspire to elevate their everyday at home. As Insiders in the West Elm Collective, creators will: Receive early access to preview seasonal assortments, test new designs, and be the first to learn about exciting partnership launches and brand promotions. Insiders will frequently refresh their personal WestElm.com  Shop as they discover new products to share with their audiences. A proprietary affiliate model incentivizes Insiders to direct audiences to their West Elm shop and encourages followers to explore their product selections. 

Each month, the West Elm Collective will welcome a new Tastemaker who will lend their style to a Tastemaker shop page featuring a curated selection of new product introductions and photos profiling the talent alongside West Elm designs at home or in situ. Customers can discover, shop and gather inspiration from their fresh, distinct aesthetics throughout the year. West Elm’s roster of upcoming Tastemakers includes Aurora James, Misha Nonoo and Jonathan Saunders. 

For customers looking to further engage with the West Elm Collective members, West Elm will collaborate with Insiders and Tastemakers to bring their style and expertise to digital experiences  including Instagram Lives, live-selling events, expert discussions, how-to series and more. To discover West Elm’s 20+ members in the West Elm Collective, visit  www.westelm.com/collective

Interested in joining the West Elm Collective?

West Elm is always looking to grow its community of creators as the program expands. Creators interested in participating in a future West Elm Collective or to collaborate on upcoming influencer campaigns are encouraged to sign up for West Elm's influencer community at connect.westelm.com and then please reach out to westelmpress@wsgc.com

The West Elm Collective’s inaugural community of Insiders includes a notable and rising community of creators such as:

  • Alyssa Lenore: a NYC-based Interior Designer originally from the Philippines who showcases her love of classic minimalism through her design studio, Lenore Design Studio and social platforms.
  • Andi Gladstone: a Content Creator and expecting mother based in Rhode Island known for her wellness, cozy interiors and love of books.
  • Brandi Sellers-Jackson, an L.A.–based celebrated Doula and mother of three, musician and co-founder of Moms In Color and creator of the blog, #NotSoPrivateParts.
  • Caila Quinn, a NYC-based style and beauty content creator and a former “The Bachelor” contestant known for her travel guides, minimalist style and love for reading.
  • Carolina de Mauro, A content creator and fashion lifestyle blogger based in Miami and originally from São Paulo, Brazil who loves to share her tips and recommendations for stylish living.
  • Chrissy Powers, a licensed marriage and family therapist, creative career coach, and podcast host of Sure, Babe Podcast sharing her life and style at home in Southern California.
  • Fariha Nasir, a self-taught DIY-er and Interior Decorator originally from Pakistan and now based in Houston who uses her platform to speak about diversity, inclusion, and representation.
  • Hoàng-Kim Cung, a former TV journalist and the first Vietnamese-American to compete at Miss USA who now serves as a Dallas-based lifestyle blogger and style expert.
  • Joanne Rivera, a DIY home designer based in Southern California who uses her platform to share home decor tips and sources to help others make design easy.
  • Keshia J, an interior design enthusiast hoping to share her style and fashion inspiration through her YouTube vlog and Instagram platform.
  • Lauren Hire, a mother of three based in Nova Scotia and founder of House Of Hire Designs, aiming to inspire and help others to love their home through every season.
  • Matthew Schueller & Michael Lindsay, a nursing student and dentist, respectively, based in Portland, Oregon who share their lives together as digital content creators inspired by travel and everyday lifestyle.
  • Max Humphrey, a Portland-based interior designer, art director and stylist known for his high-low mixed aesthetic and set to debut his first book “Modern Americana” this month.
  • Molly Madfis, a former TV editor turned designer, blogger and mom based in California minimal who loves to share her favorite baby/kids recommendations and home finds.
  • Nita Mann, a Law school graduate turned content creator and mom based in Dallas who utilizes her platform to share her daily life as she settles into her first home.
  • Rachel Owens, a mother of two and military wife who loves to share her content creations come to life through her everyday lifestyle, family and self-care.
  • Ruthie Ridley, A blogger, wife, mother of three and co-host of My Girl Podcast who uses her platform to share her love of faith, family and fashion.
  • Saudah Saleem, the founder and principal designer of award winning design firm, Saudah Saleem Interiors and mother of five, based in Maryland who loves to share her love of interiors and fashion.
  • Steven Fingar, a Venice-Based Creative Director and Lifestyle Blogger who’s stunning photography will inspire your next travel destination and home aesthetic.
  • Vanesa Amaro, co-owner of Amaros Cleaning known for her expert, relatable cleaning content based in Austin, TX and garnered fame from her tips during the pandemic. 

April 5, 2021

West Elm Debuts New West Elm Kids Products and Digital Experience

BROOKLYN, NY – April 5, 2021 – Global design company West Elm today debuts its new West Elm Kids products and digital shopping experience for customers to explore its array of baby, kids and teens furniture, decor, and more. West Elm Kids celebrates little one’s personal styles with design-driven products, inspiring content and new collaborations. It also introduces the brand’s original, modern designs, and ’Good Design’ approach to an array of GREENGUARD, Fair Trade Certified, and 100 percent organic cotton products. West Elm Kids today debuts more than 200 new products in an array of styles and choices like Modernist, Boho Baby, and Mid-Century.

West Elm Kids products are crafted with the brand’s commitment to ‘Good Design’ through its strict safety standards, sustainably sourced materials, and ethical manufacturing decisions that make its products good for families, good for the planet and good for the home:

  • As the first Fair Trade CertifiedTM home retailer, 50 percent of all West Elm Kids furniture and bedding are made in a Fair Trade Certified factory, giving back to workers who make the products and allowing them to invest in their communities.
  • Screened for more than 10,000 chemicals and VOCs that contribute to indoor pollution, 80 percent of West Elm Kids furniture is GREENGUARD Gold Certified.
  • Meeting top standards from fiber to finished product, 60 percent of all West Elm Kids bedding and bath products are GOTS-certified, STANDARD 100 by OEKO-TEX certified organic cotton which is free of pesticides and chemicals for a healthier choice for little ones.
  • Sustainably sourced bedding and furniture is made from recycled, reclaimed and responsibly harvested materials that meet high social and environmental standards.

A new digital West Elm Kids experience is a one-stop destination to discover an original and modern mix of products for children of all ages and provides daily inspiration through content, trend shops and room planning tips. Together, parents and children can design a room using their favorite West Elm Kids collections for nurseries and playrooms, to teen bedrooms and small spaces. West Elm’s Design Crew offers families free virtual consultations and personalized advice for designing a nursery or her first “big kid” room either online through video, phone and Design Chat or in a local West Elm store. Expecting parents can also create their baby registry online and organize their wish list.

West Elm Kids today features more than 2,000 products for baby, kids and teens that are thoughtfully crafted to grow with your child, including 75 pieces of multi-functional and multi-purpose furniture like 4-in-1 cribs, loft and storage beds, and convertible changing tables. The brand is also expanding its West Elm Kids assortment of prints and patternsto include more choice in materials such as European flax linen, jersey and 100% organic cotton, and offering functional accessories like  animal-themed storage baskets, a mid-century easel, and organizational pieces perfect for small spaces.

West Elm Kids also includes the exclusive collaboration with sister brands Pottery Barn Kids and Pottery Barn Teen, combining West Elm’s signature modern aesthetic with Pottery Barn Kids’ and Teens’ industry expertise, superior safety standards, and craftsmanship. The West Elm x Pottery Barn Kids and West Elm x Pottery Barn Teen collections are available at both www.WestElm.com/Kids and www.PotteryBarnKids.com and www.PBTeen.com. For more information on West Elm Kids please visit  www.westelm.com/kids.

March 2, 2021

Reveal: Actor Adrian Grenier Takes Us Inside His Sustainable Brooklyn Brownstone

Actor and environmentalist Adrian Grenier purchased his Brooklyn brownstone four years ago with the goal to build a one-of-a-kind, fully eco-conscious smart home. The New York native was highly involved in the renovation and tapped Brooklyn-based retailer West Elm – an industry pioneer in consciously-made home products– to furnish the space with its original, responsibly-sourced designs. Debuting today on WestElm.com, Adrian shares a first look at the completed brownstone with an exclusive home tour of his main Parlor duplex in the three-unit, 4,300 square-foot property.

Outfitted in West Elm’s original, modern furnishings and décor, with interior design by Dream Awake, Adrian’s home is completely shoppable on WestElm.com/AdrianGrenier, inspiring customers to shop for high quality products that look good and make a positive impact on their homes and the environment, including:

West Elm has been committed to responsible design and manufacturing since its founding in 2002. Today, 60% of West Elm’s offerings support one or more of its sustainability initiatives, from FSC-certified™ furniture and 100% Organic cotton bedding to handcrafted pieces supporting artisan communities and products made in Fair Trade Certified™ factories.

In anticipation of Earth Month in April, West Elm is proud to highlight a selection of the tangible environmental impact created as a result of these commitments, including:

  • 40% of wood furniture offerings are FSC®-certified, helping support forests and ecosystems worldwide.
  • 2.3B liters of water and 3M kwH of energy saved in 2019 by sourcing organic cotton for its bedding, bath and textiles
  • 200+ farmers trained in more sustainable practices in 2019 through its partnership with the Better Cotton Initiative.
  • 57M plastic bottles kept out of landfill through REPREVE® recycled polyester

To learn more about West Elm’s commitments, certifications and partners, visit westelm.com/commitments.

November 19, 2020

West Elm Presents fresh Pop Up Shop Online for the Holidays

Exclusive shop brings the best of fresh’s skincare, bodycare and more to WestElm.com

BROOKLYN, NY – NOVEMBER 23, 2020 – Global design company West Elm today announces its partnership with luxury beauty brand fresh to offer an exclusive fresh at West Elm online shop on WestElm.com/fresh. The two sustainability-minded brands have come together to share their high-quality products, seamlessly blending natural skincare ingredients and conscientious design to elevate the everyday with small indulgences at home.

The curated collection of fresh’s best-selling skincare, bodycare, candles, and sets is comprised of West Elm’s top fresh picks and is designed to help customers conveniently shop for all their self-care and gifting needs. Starting at $15, the fresh at West Elm online shop provides perfectly curated bundles for holiday and hostess gifting, guest room essentials, and relaxing self-care beauty rituals.

“We love to travel and search the globe to source the best skincare ingredients, but no place is more important to us than home. From the very beginning of fresh, we have fostered a sense of family hospitality with our guests and with our ever- growing team and connected our product journey to the lifestyle we wanted to inspire. Partnering with West Elm, a brand that embodies these same ideals, feels particularly meaningful in a year where home is more important than ever,” say fresh founders Lev Glazman and Alina Roytberg.

The fresh at West Elm online shop will be available beginning November 23 on WestElm.com/Fresh, where customers can pair fresh’s sensorial products with West Elm’s modern designs and proprietary Water Street bath collection made with 100% organic cotton. For inspiration:

  • Holiday Guest Ready Care Pack: Make guests feel right at home with a set of West Elm’s 100% organic Luxe Fibrosoft towels, fresh’s Linden Oval Soap, and a five-piece mini set of fresh faves arranged in a handcrafted West Elm basket.
  • Self-Care Escape: Enjoy a pampering moment with Umbrian Clay Purifying Face Mask, light a fresh Hesperides Grapefruit Candle, and arrange all your fresh skincare neatly on a West Elm porcelain vanity tray.
  • The Gift of Gratitude: Show your appreciation for a neighbor, teacher, or healthcare worker this season with a fresh mini mask set paired with a handwoven West Elm throw benefitting St. Jude Children’s Research Hospital—the perfect way to say thank you. 

Stay in touch with @westelm and @freshbeauty on Instagram for holiday gifting and home décor ideas this season. For more inspiration, follow the tag #NowatWestElm to see how content creators such as @cherrielynn, @stylefitfatty, @breekish and @rohsiddiqui are styling West Elm and fresh at home.

About fresh

In 1991, Lev Glazman and Alina Roytberg saw the need for beauty that was both effective and indulgent. Following their American dream, they opened a small store in Boston devoted to curating natural products from around the world and engaging a community. They created a brand that touches people’s hearts as well as their skin—and quickly developed a cult following. Since then, Fresh has evolved into a global company offering a full lifestyle line of skincare, lip care, bodycare, and fragrance. Fresh is credited with a number of industry firsts and pioneered the use of many natural ingredients in beauty, including soy and sugar. In 2000, Fresh partnered with luxury leader LVMH, gaining access to decades of expertise in the prestige market, as well as unsurpassed research and development tools and technological advancements.

November 13, 2020

MUJI Announces Major Retail Partnership with West Elm

MUJI U.S.A.’s largest online retail partnership to date brings minimalist essentials to West Elm Online 

BROOKLYN, NY -- (November 16, 2020) -- Japanese retailer MUJI and global design company West Elm today announce the launch of a retail partnership offering a selection of MUJI’s home goods and accessories at WestElm.com. MUJI and West Elm share a commitment to quality, sustainability and good design, and this partnership marks MUJI’s largest product assortment offered online through another retailer in the United States, with a selection of nearly 100 items. The curated variety of MUJI’s minimalist essentials will introduce MUJI to a new audience of design enthusiasts across the United States and provide West Elm customers with an array of affordable, modern options for cleaning, organization and more. The MUJI at West Elm shop-in-shop is available starting today at WestElm.com/MUJI.  

“MUJI’s products are highly functional and oriented around the universal tasks and moments of daily life. The essence of a MUJI product lies in its simplicity, flexibility, and modesty to fit different lifestyles and individual preferences,” says Toru Akita - President, MUJI U.S.A. LIMITED. “We are thrilled that a curated selection of our product line will join West Elm’s family of homeware essentials and hope this partnership inspires customers to easily integrate functional organization techniques into the design of their home.” 

A celebration of modern Japanese design, the MUJI at West Elm shop-in-shop aims to help customers seamlessly merge MUJI’s homeware essentials with West Elm’s array of modern furniture and decor to create forward-thinking, problem-solving homes. Spanning nearly 100 products across kitchen, bathroom, housekeeping and stationery with an average price of $20, the assortment includes popular products such as MUJI’s Ultrasonic Aroma Diffuser, Acrylic Storage Case, Porcelain Toothbrush Holder and fan-favorite Gel Pens. The MUJI suite of products is available exclusively online starting today and ranges in price from $0.90 - $599.50.  

For inspiration on how to embrace organization with the help of MUJI and West Elm, or to shop the full collection, visit WestElm.com/MUJI.  


The MUJI name derives from the company’s original name in Japanese: Mujirushi Ryohin, meaning No Brand, Quality Goods. MUJI started in Japan in 1980 and now has over 400 stores in Japan. It opened its first store outside Japan in London in 1991, adding over 400 since then. MUJI USA currently has 10 stores in the U.S., with 8 in the greater New York area,  and one location in both Boston and Portland. 

October 19, 2020

Paper Source and West Elm Inspire Customers to Get Crafty at Home for the Holidays

CHICAGO, IL - OCTOBER 19 -- Paper Source, a premier lifestyle brand and gift retailer, and global design company West Elm, today announce a limited-edition West Elm x Paper Source holiday DIY craft box and exclusive West Elm for Paper Source stationery collection. With a shared passion for creativity and appreciation for original design, the exclusive DIY craft box invites families and individuals to tap into their creativity, add a personal touch to holiday décor, and create new traditions at home this year with modern DIY activities. Available starting October 20, the West Elm x Paper Source holiday DIY craft box delivers directly to your front door for $75 and includes three paper crafting decor projects, essential supplies and access to inspirational ideas and how-to videos to design a happy little holiday at home. The West Elm x Paper Source holiday DIY craft box is available online on PaperSource.com/WestElm just in time for the gifting and decorating season.

“We are more than just paper and more than just a product. We can offer a truly unique experience to our customers,” said Winnie Park, CEO of Paper Source. “Our collaboration with West Elm is a natural extension of the brand and we are excited to offer an opportunity for families and design enthusiasts alike to share in celebrating the season through easy, unintimidating, DIY decor projects at home.”

Whether carving out relaxing craft time or gathering for a family-fun activity everyone can enjoy, crafters of all ages will love the modern DIY projects inside the West Elm x Paper Source holiday DIY craft box. Each element for the DIY craft comes enclosed in one convenient package, so crafters and families can simply open the box to begin adding a personal seasonal touch with geometric ornaments, paper wreath making and retro camper dioramas, perfect for place cards, garlands and kid-friendly weekend projects.

To help customers stay connected with friends and family this holiday season, West Elm and Paper Source have also co-designed an exclusive holiday collection of six stationery products priced starting at $19.95. The West Elm for Paper Source holiday stationery collection interprets West Elm’s joyfully modern designs onto an array of colorful, monogrammable journals, personalized recipe cards, and holiday greeting cards for every occasion. Shop the full collection of West Elm for Paper Source holiday stationery at PaperSource.com/WestElm and WestElm.com/PaperSource coming soon in November.

Customer can follow along on social media all season long as West Elm (@westelm) and Paper Source (@papersource) celebrate with virtual experiences and engaging co-branded content including:

  • Instagram Live with West Elm x Paper Source:
    • Join West Elm and Paper Source experts for an IG Live on November 19 where followers will learn design tips for styling a beautiful tablescape and how to craft an attention-grabbing handmade centerpiece.
  • Happy at Home Sweepstakes:
    • Beginning November 16, enter for a chance to win a $1,000 prize pack from West Elm, Paper Source and Domino Magazine to jump start holiday shopping. Details to enter will be announced on West Elm and Paper Source social channels.

About Paper Source

Founded in 1983, Paper Source is a premier paper and gift store offering a curated selection of fine and artisanal papers, invitations, gifts, gift wrap, greeting cards and an exclusive collection of envelopes and cards. With the goal to “Do Something Creative Every Day,” Paper Source is committed to offering inspiration and innovation to their customers as they celebrate all of life’s moments, both big and small. In support of this mission, Paper Source offers a creative aesthetic with a unique color palette and proprietary designs that are hand-illustrated by an in-house Art and Design team. As of early 2020, Paper Source operates 150 stores nationwide, plus an ecommerce store and wholesale division. For more information, please visit www.papersource.com.

August 25, 2020

West Elm and EILEEN FISHER Design Upcycled Home Collection

(August 25, 2020) – Today, global design company West Elm and EILEEN FISHER debut a sustainably made collection of home decor and furniture designed with upcycled EILEEN FISHER materials, giving garments a second life beyond the closet. Both retailers shared a vision to develop responsible designs using conscientious manufacturing centered around a zero-waste system to create home products with less environmental impact. The limited-edition collection interprets EILEEN FISHER’s Renew program to a selection of pillows and casual seating available today at WestElm.com/EileenFisher and EileenFisher.com. The collaboration marks the first time EILEEN FISHER brings its industry-changing denim felting method to an exclusive collection with a major home retailer. 

“Our team was delighted to partner with West Elm because of our shared passion for creating responsibly-designed products. With these beautiful designs, we are extending each garment’s life cycle and drastically reducing the waste that we put out into the world. As other brands join our mission, we will increase the potential to create positive change in the way we manufacture — by being kinder to the planet,” said Eileen Fisher, founder and co-CEO.

The West Elm + EILEEN FISHER collection is uniquely crafted using a process that begins by deconstructing previously owned denim garments donated by customers as part of EILEEN FISHER’s Renew program. The upcycled fabric is meticulously washed, repaired and hand-layered into intricate and thoughtfully designed patterns, making each piece in the collection one-of-a-kind. 

“Eileen Fisher leads the apparel industry in sustainable innovation and has developed a transformative technology that allows us to introduce circular design to a collection of textiles for the home,” said Alex Bellos, president of West Elm. “Together, we are bridging our shared commitments to responsible retail and great design to offer quality, artful pieces." 

Beginning August 25, customers can shop the limited-edition collection of eight pieces on WestElm.com/EileenFisher and EileenFisher.com/Circular-by-Design, including:    

  • Eileen Fisher Pillow Cover in White & Indigo, 12” x 21” ($159)
  • Eileen Fisher Pillow Cover in Red, 12” x 21” ($159)
  • Eileen Fisher Pillow Cover in Dark Indigo, 20” x 20” ($169)
  • Eileen Fisher Lounge Chair ($1,999)

For an exclusive interview with Eileen Fisher and a behind the scenes video tour of EILEEN FISHER’s Tiny Factory to see how each piece is made, visit WestElm.com/EileenFisher. To learn more about sustainability and circular design in the apparel industry or to participate in EILEEN FISHER’s Renew program, visit EileenFisherRenew.com.  


EILEEN FISHER has been creating simple, timeless clothes for over 30 years. The collection consists of pure shapes in beautiful materials, designed to work together effortlessly. As a socially conscious company, EILEEN FISHER is a pioneer in sustainable fashion and working to empower women and girls. Our clothes are sold at over 60 EILEEN FISHER retail stores, and 1,000 department and specialty stores internationally, as well as 2 RENEW stores, which feature gently worn and remade designs from our take-back program. EILEEN FISHER is the one of the largest women’s fashion companies to be a certified B Corporation, which means we voluntarily meet high criteria for social and environmental performance, accountability and transparency.

August 3, 2020

West Elm Unveils New Collection with Bower Studios

(August 03, 2020) -- Today, global design company West Elm debuts its second collaboration with New York City-based contemporary furniture and design studio, Bower. The new West Elm x Bower collection expands on the first iteration in 2017 to showcase Bower’s industry-renowned, minimalist design approach across several product categories. The seven West Elm exclusive items, including decorative accessories, lighting and furniture pieces starting at $70, are available today on WestElm.com/Bower.

“Working with West Elm presents a unique opportunity for us to stretch beyond our manufacturing capabilities to create pieces at a large scale for West Elm’s design-curious audience,” said the Bower team. “With this line, we were inspired by plant life and explored patterns using spheres and discs to create a collection that will complement a variety of interiors.”

“Our successful first collaboration with Bower allowed customers to discover their unique and dynamic designs at an accessible price,” said Jeffrey Hannoosh, Senior Vice President of Design for West Elm. “The second installment re-introduces Bower’s elevated, design-forward perspective to our everyday modern offerings with contemporary pieces that are reflective of their distinct style.” 

In line with Bower’s intrinsic design DNA, the collection highlights the beauty of juxtaposition, using mixed materials and simplistic shapes that feel both fresh and familiar. The exclusive West Elm x Bower assortment includes:

  • Bower Trinity Candleholder ($70)
  • Bower Bubble Vase ($80)
  • Bower Papasan Bowl ($130)
  • Bower Stack Scones ($149)
  • Bower Trinity Pendant ($399)
  • Bower Step Side Table ($229)
  • Bower Step Console Table ($499)

Design-lovers interested in learning more about Bower can tune in to the latest episode of Clever, a podcast celebrating the humanity behind design. In the exclusive episode, Bower’s trio of co-founders join designer Amy Devers for a conversation around the beginning of Bower, their design philosophy and the inspiration behind the West Elm collaboration.

Plus, Clever, West Elm and Bower have teamed up for a Clever Reflection Contest offering a grand prize including a one-of-a-kind Bower mirror and a $250 West Elm gift card, plus a second prize for a $250 West Elm gift card. To enter*, create a short video that showcases a reflection visually alongside a personal (audio) reflection. A reflection can be physical like in a mirror, or abstract like a thought. Post your video to Instagram with hashtag #CleverReflectionContest and tag @cleverpodcast, @westelm, and @bowerstudios. For the full contest details and official rules, visit cleverpodcast.com/reflection-contest.

*Entries are due by August 18, 2020. Contest winners will be announced by August 25, 2020.

July 15, 2020

West Elm and Oddfellows Celebrate National Ice Cream Day with Limited-Edition Flavor

(July 15, 2020) -- National Ice Cream Day is July 19 and to celebrate, global design company West Elm has partnered with Brooklyn-based, small-batch ice cream company, OddFellows, to create a limited-edition flavor, West Elm Citrus Summer Crush available at select Oddfellows locations beginning July 19. The exclusive new flavor offers a modern twist on a classic combination, featuring a delicious blend of blood orange sorbet and sweet cream. Even sweeter, a portion of proceeds from every scoop of West Elm Citrus Summer Crush on National Ice Cream Day will be donated to benefit the Jackie Robinson Foundation and support its New York community-focused mission of empowering minority youth to pursue higher education.

To help ice cream lovers everywhere celebrate their favorite summer treat at home, West Elm and Oddfellows have partnered to share exclusive content on West Elm’s Front + Main blog, including the recipe to create the West Elm Citrus Summer Crush limited-edition flavor and an exclusive interview with Oddfellows Co-founder, Mohan Kumar about how the Brooklyn-rooted ice cream shop originated.

Customers can conveniently shop for at-home ice cream making essentials at westelm.com/IceCreamDay, including:

West Elm Citrus Summer Crush is available now through August 2 at Oddfellows scoop shops in the New York City area at the Brooklyn Heights and DUMBO locations, as well as Boston’s Chestnut Hill location. For online, in-store pickup orders and to find your nearest location, visit www.oddfellowsnyc.com.

July 2, 2020

West Elm Commits to the Fifteen Percent Pledge

Brooklyn, NY (July 08, 2020) – As the 15 Percent Pledge continues to advocate for economic equality by urging major retailers to allocate 15% of their shelf space to Black-owned businesses, today Brooklyn-based, global design company, West Elm, is committing to the 15 Percent Pledge through the retailer’s brand collaborations, West Elm LOCAL shelf space, and hiring practices. In addition to West Elm’s 15% benchmark promises, the home furnishings retailer will make a multi-year donation pledge to the 15 Percent Pledge.

“The 15 Percent Pledge was launched out of the need for increased representation in the workforce and financial equality for Black-owned businesses,” said Aurora James, founder, 15 Percent Pledge Foundation. “We could not be happier that West Elm has stepped up and pledged its commitment to supporting a community of Black-owned businesses, artists, designers, and makers. As a champion of social responsibility causes, we commend West Elm for the brands’ leadership in the design space and look forward to working with them on their accountability measures to hit the 15% benchmarks.”

In making the commitment to the 15 Percent Pledge, West Elm plans to:

  • Increase West Elm’s design collaborations with Black designers, artists, and Black-owned brands to a minimum of 15% of total
  • Increase the share of Black makers and small businesses within West Elm LOCAL to a 15% minimum 
  • Increase the share of Black employees within West Elm’s corporate workforce to a minimum of 15%, as well as strengthening the retail to corporate pipeline

“We are determined to use our purchasing power to create economic empowerment for Black-owned businesses, artists and designers,” said Alex Bellos, president, West Elm. “We look forward to working with the 15 Percent Pledge to ensure our commitments make an immediate and sustained impact.”  

Today, West Elm joins Sephora and Rent the Runway in publicly committing to the 15 Percent Pledge. To support the 15 Percent Pledge, please sign the petition at www.15percentpledge.org to show retailers that you Stand With Us. Individuals can also text “PLEDGE” to 917.540.8418 for updates and information on Black-owned businesses. Please also like, share, and follow on Instagram and Twitter at @15percentpledge.

For more information about the 15 Percent Pledge, please reach out to contact@15percentpledge.org, or Gabrielle Katz, gabrielle.katz@karlaotto.com and Giada Buffalini, giada.buffalini@karlaotto.com at Karla Otto New York. To learn more about West Elm’s commitments to sustainability and corporate social responsibility, please visit WestElm.com/Commitments.  

About 15 Percent Pledge

The 15 Percent Pledge is a 501c3 non-profit advocacy organization urging major retailers to commit 15% of their shelf-space to Black-owned businesses. It offers large corporations accountability support and consulting services with the goal of advocating for and supporting Black-owned businesses. The 15 Percent Pledge seeks economic equality and prosperity for Black future founders, Black students, and Black people in the workforce. Launched in 2020 by Aurora James, the initiative was born from seeing multiple acts of social injustice and police brutality in the United States, with a lack of accountability for the systemic issues at play. Businesses including Sephora, Rent the Runway, and now West Elm, have all committed to the 15 Percent Pledge. For more information, visit www.15percentpledge.org

About West Elm

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.


good design

We design 95% of our products in-house for original style & quality you won’t find anywhere else.


good for people

Our Fair Trade Certified™ and Handcrafted collections do even more to support the communities who make them.


good for the planet

We prioritize responsible sourcing. That means more recycled, upcycled & FSC®-certified—and less waste.


good for you

From organic fibers to low-VOC finishes, we’re making it easy to create a healthy home for you & your family.

The latest and greatest from your favorite global design company.