BROOKLYN, NY – April 5, 2021 – Global design company West Elm today debuts its new West Elm Kids products and digital shopping experience for customers to explore its array of baby, kids and teens furniture, decor, and more. West Elm Kids celebrates little one’s personal styles with design-driven products, inspiring content and new collaborations. It also introduces the brand’s original, modern designs, and ’Good Design’ approach to an array of GREENGUARD, Fair Trade Certified, and 100 percent organic cotton products. West Elm Kids today debuts more than 200 new products in an array of styles and choices like Modernist, Boho Baby, and Mid-Century.
West Elm Kids products are crafted with the brand’s commitment to ‘Good Design’ through its strict safety standards, sustainably sourced materials, and ethical manufacturing decisions that make its products good for families, good for the planet and good for the home:
- As the first Fair Trade CertifiedTM home retailer, 50 percent of all West Elm Kids furniture and bedding are made in a Fair Trade Certified factory, giving back to workers who make the products and allowing them to invest in their communities.
- Screened for more than 10,000 chemicals and VOCs that contribute to indoor pollution, 80 percent of West Elm Kids furniture is GREENGUARD Gold Certified.
- Meeting top standards from fiber to finished product, 60 percent of all West Elm Kids bedding and bath products are GOTS-certified, STANDARD 100 by OEKO-TEX certified organic cotton which is free of pesticides and chemicals for a healthier choice for little ones.
- Sustainably sourced bedding and furniture is made from recycled, reclaimed and responsibly harvested materials that meet high social and environmental standards.
A new digital West Elm Kids experience is a one-stop destination to discover an original and modern mix of products for children of all ages and provides daily inspiration through content, trend shops and room planning tips. Together, parents and children can design a room using their favorite West Elm Kids collections for nurseries and playrooms, to teen bedrooms and small spaces. West Elm’s Design Crew offers families free virtual consultations and personalized advice for designing a nursery or her first “big kid” room either online through video, phone and Design Chat or in a local West Elm store. Expecting parents can also create their baby registry online and organize their wish list.
West Elm Kids today features more than 2,000 products for baby, kids and teens that are thoughtfully crafted to grow with your child, including 75 pieces of multi-functional and multi-purpose furniture like 4-in-1 cribs, loft and storage beds, and convertible changing tables. The brand is also expanding its West Elm Kids assortment of prints and patternsto include more choice in materials such as European flax linen, jersey and 100% organic cotton, and offering functional accessories like animal-themed storage baskets, a mid-century easel, and organizational pieces perfect for small spaces.
West Elm Kids also includes the exclusive collaboration with sister brands Pottery Barn Kids and Pottery Barn Teen, combining West Elm’s signature modern aesthetic with Pottery Barn Kids’ and Teens’ industry expertise, superior safety standards, and craftsmanship. The West Elm x Pottery Barn Kids and West Elm x Pottery Barn Teen collections are available at both www.WestElm.com/Kids and www.PotteryBarnKids.com and www.PBTeen.com. For more information on West Elm Kids please visit www.westelm.com/kids.