Modern array of nearly 100 products offers a fresh approach to pattern and color for everyday moments at home
BROOKLYN, NY – May 6, 2021 – Global design company West Elm today debuts its collaboration with Heather Taylor, the Los Angeles-based designer known for her elegant pairing of color and pattern on her eponymous premium textiles, to introduce a summer lifestyle collection available exclusively at WestElm.com. The new Heather Taylor Home for West Elm collection offers an affordable array of high-quality everyday essentials for the table, home, and backyard. The limited-edition offerings include nearly 100 products designed to help customers achieve an original and modern twist on Heather Taylor’s classic color and pattern mix. The collection is priced starting at $24.50 and features brightly colored ginghams, plaids and stripes on table linens, bedding, pillows and throws, bath, rugs, and outdoor accessories. The Heather Taylor Home for West Elm collection is available beginning today at WestElm.com/HeatherTaylorHome.
“I believe in designing timeless pieces that elevate everyday moments at home, whether it’s a normal weekday breakfast or a Sunday backyard picnic with my kids,” said founder and designer Heather Taylor. “My collection for West Elm is classic and fresh with a joyful color palette of Goldenrod yellow, berry, and sage, in easy to mix-and-match patterns that add modern style to every summer occasion. Each piece is beautifully designed to be easy to clean, affordable, and work for real life.”
Taylor’s artful attention to detail is prevalent throughout her West Elm collection. She collaborated with West Elm’s in-house design team to bring her mastery of color choice, pattern play and scale-mixing to a complete lifestyle assortment that makes the classics cool again. A summery palette takes cues from nature with earthy desert neutrals, hues of bougainvillea pinks, and cheerful Marigold yellows. Texture added in the form of stitched quilting, scalloped edges, and soft ruffles makes it easy for customers to achieve Taylor’s signature look.
She expands her modern-day traditional aesthetic into every room of the home and outdoors with her first-ever complete bath collection and the introduction of outdoor accessories. Customers can shop the Heather Taylor Home for West Elm collection priced from $24.50 to $600 and including:
- Table linens such as napkins, runners, placemats, and coasters – starting at $24.50
- Bath textiles including towels, bathmats, and shower curtains – starting at $24.50
- Silk pillow covers and throws – starting at $40
- Baby and kids bedding and linens – starting at $59 for crib sheet
- Gingham outdoor picnic basket - $68
- Indoor/outdoor-friendly floor cushions - $100 each
- Simple striped cotton rugs available in full range of sizes – starting at $30 for 2x3 rug
- Euro Linen bedding and textiles – starting at $210 for Twin Duvet
- Artisan-made woven hammock - $250
On Friday, May 7 customers can join Heather Taylor for a special Instagram Live on the West Elm channel (@westelm) beginning at 3 p.m. EST/12 p.m. PST. Watch as Taylor (@heathertaylorhome) speaks first-hand about the collaboration and highlights her favorite designs from her summer collection. Followers can join the conversation using #HTHxWestElm.
On Wednesday, May 19 Heather Taylor will host an exclusive online event inviting attendees to learn the art of mixing-and-matching. Join Taylor and caterer Annie Campbell at 8 p.m. EST/5. p.m. PST as they prepare a refreshing summer cocktail and Insta-worthy cheeseboard. Tickets are limited and available for purchase starting May 11 at westelm.com/HeatherTaylorEvent.
A Heather Taylor Home for West Elm pop-up opens at West Elm Beverly Boulevard on June 12 for Los Angeles-area customers to experience select styles while supplies last. For store location and contact information visit westelm.com/locations. To shop the complete collection and learn more about Heather Taylor’s design inspiration and approach to home, please visit westelm.com/HeatherTaylorHome.
About West Elm
Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM), the world’s largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.
